Virgin Mobile case assignment
- 1. Dhruv Patel MGMT 3000 Zantinga MWF 12:20pm Virgin Mobile Case Assignment February2016 ATTN Boss: It has come to my attentionthatVirginMobile hascome undermassive pressure tore-align certainsegmentsof ourbusinesspractices.Toimplementmore aggressivepricingandmarketing strategiesiswhatI will be elaboratingoninparticular;usingmyexpertise inthe areaof management, and thiswill be implementedinthe UnitedStatesof Americaforthe veryfirsttime,asyou alreadyknow thisinformation.Iwill beginwiththe pricingstrategy,whenitcomestopricingcustomersinanymarket lookfora more streamline,intuitive,transparentand “bangfor the buck” platforminthe UnitedStates. I suggestpricingbelowthe alreadyestablishedcompetitioninthe UnitedStates,byutilizingmy knowledge in Internal,General andTask environmentsof managementtocome witha solutiontothe marketingandpricingstrategyforVirginMobile USA. Internal Environmentsolutions: - Amenda newpolicyforthe UnitedStatesandcommunicate itto employees,Boardof directors, and shareholders.The VirginMobileculture will remainidentical toourcurrentUnitedKingdom operations. - Share prospectedprofitsandlossesinformationwithshareholdersandboardof directors. - Implementthe tasksefficientlythroughoutournew UnitedStatesbasedoperationsbyoffering incentivestoemployeesfornewideasandsolutionstocurrentissues. General Environmentsolutions: - Advertise effectivelyusingour“VirginXtras”marketingmethodmainlytothe youth(14-25) - Implementspecificmulticultural identifierswithinthe advertisementsthatappeal tothe youth such as “Ringtones,online Real-Time billing,low prices,musicandmovies”. - Communicate ournewlowpricesforVirginMobile USA efficientlyandeffectivelywiththe least advertisingcosts,butalsoutilizingTV channelssuchasMTV, BET, E, and HBO. Task Environment solutions: - Withinthe advertisementsportrayVirginMobilesUSA pricesbelow the competition - Run advertisementsoncompetitorheavytrafficchannelstoreachthe mostdiverse target audience (primarilythe youth). - Communicate effectivelytocustomersandsupplierswithexactdatesVirginMobile USA productswill release withservice plansincludedinall advertisementsandcustomerservice For any majorcorporationinany countryan implementable strategicpositionisvaluable.ForVirgin Mobile USA pricingbelowthe competitionin the UnitedStateswillprove asignificantstrategydue to Americanswillingnesstoadaptto newtechnologyandtotry new things, andespeciallyif it’scheaper than the competitionsprices.The allocationof resourcesspecificallymanyfinancialassetsshouldbe implementedtotrainemployees,contractors,store managers,andcustomeradvertisementstrategies. Thiswouldallowformarketdifferentiationinahighlycompetitive marketsuchasthe
- 2. telecommunicationsindustry.Offering“VirginXtras”isasignificantinnovationinthe eyesof the you primarilyfromagesof 14 to 25.