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Novas Technologies no
Marketing Virtual
“Feiras Virtuais e Redes Privadas
de Negocios Globais”
TradingVest
NEW TECNOLOGIES….Xpo & GPBN
 Virtual Events Vs. Physical Events
 Current Technological Scenario
 Current technological requirements for business
and companies: Matrix SWOT
 Visibility and Contact
 How to keep in touch
 TradingVest- eZ-XPO- SOLUTION Video
 XPO & GPBN
 Missed Opportunity Video
 Trading Vest & eZ-XPO as your partner
Current Virtual Events/Situations
 Web Conferences
 e-Learning
 Collaborative working meetings
 Collaborative training and education meetings
 Virtual Onsite Event Recreation Platforms
 E-Commerce/Trade
 Social Media Network
 Traditional online contacts: email, chats, etc.
Virtual Events Vs. Physical Events
Virtual Events & Private Business Networks -Em Portugues
Events Market Size/year
Physical + Virtual =650 bill Dollars
Virtual Events never were
more real than now !
50% of total events
will be virtual in 2016
Reasons for Virtual Events Advance
(Physical Event Cons)
 Higher Physical events costs
 Time Management Stress
 Inefficient qualified contact acquisition process
 Higher transportation and lodging costs for visitors
 Time is also a limited resource for visitors
In short: Physical Event is a few days increasingly
inefficient expensive process
Reasons for Virtual Events Advance
(Virtual Events Pros)
 Clearly Reduced Costs compared to Physical
 Time management limits are not an issue
 Very efficient acquisition process for qualified
contacts
 Visitors can access with no transportation and
lodging costs
 Time availability is not an issue for visitors
Future Consequences
 Physical will be continuously decreasing
during the near future
 Virtual will be increasing its participation
 Hybrid events will be offering a good
balance to optimize both, contact acquisition
and costs
 Keeping the traditional onsite/personal
contact but with a lot of advantages coming
from the virtual events participation……
Additional Concept
 Actual technological environment implies
Opportunities and Threats
 Let me name some of them…..
Current Technological Scenario
O & T
Opportunities
 Global Coverage
 Technological Marketing
options
 Improved Contact
process
 Sophisticated
Engagement process
development
Threats
 Traditional Visibility
 Traditional Contacting
saturation/overload
 Traditional engagement
process becoming
inefficient
How can you maximize those opportunities
and minimize those threats, all at the same
time?
 There is a solution for that dilemma?
 Yes, TradingVest has the solution !!!
 Let me explain that solution…
Virtual Events
 Web Conferences
 e-Learning
 Collaborative working meetings
 Collaborative training and education meetings
 Virtual Onsite Events Recreation Platforms
 E-Commerce/Trade
 Social Media Network
 Traditional online interactive & non interactive
contacting: email, Chats, Forums, et
The solution should be conceptually composed
by the following elements and concepts
 A visible contacting and engagement solution
 Offering Total Integration
 Composed by all the previously detailed types of
virtual events and situations All-in-1 system solution:
 A Virtual Showcase Platform
 A Web conference, e-learning and training
collaboration environment
 With CRM and Social Media integration
 To create and define a multimedia interactive PRIVATE
BUSINESS NETWORK ONLINE MARKET PLACE(PBNM) space
through the Private Business Network interactive concept.
Here is the specific Solution
 eZ- Xpo Platform= 24/7 Online Market Place
+
 eZ Social Learning Suite= 24/7 Social Learning Market Place
=
 An effective and efficient Private Business Network Online
Market Place to find and to be found, to contact and to be
contacted and finally to engage the relationship with your
clients, partners, suppliers and staff.
PBNM
Private Business Network Online Market Place
TRADINGVEST
EXPO
PBN1
PBN2
PBN3
PBN4
+
Global Private Business Network Online Market Place
TradingVest Solution
 This marketing proposal is a real game changer
that enables you to jump into the next level of
global visibility, contact and engagement
through a totally integrated solution.
 TradingVest and eZ-Xpo solutions are the edge
your company needs for today’s technological
and economical business reality
 Be a part of our TradingVest Private Business
Network Online Market Place or build and
create your own Private Business Network.
 We can help you to reach your goals
TradingVest eZ-Xpo Trade Show
Virtual Events & Private Business Networks -Em Portugues
TradingVest Private Business Network Marketplace
&
TradingVest Money EXPO
VIDEO 9 min
Business Networks
eZ-Xpo
Trading
Vest
Worden
PBN 2
PBN 1
Trading Vest PBN
TradingVest
eZ-XPO
PLASTICS
PBN
Money
PBN
EDUTECH
PBN
TECHNO
PBN
Expositor as a part of a PBN
 Visible: As a part of the GPBN ecosystem
 Contact Process: visitor come to booth and
Expositors receive real time visitor activity
tracking reports.
 Engagement Process : Live Interaction with
qualified leads and current
customers, Marketing Automation
 Totally Integrated: CRM, e-Learning Social
Learning ( Facebook, Linkedin, Twitter, You
Tube, etc),Mobile devices, Video
Conferencing
Online Market Place INTEGRATION
 WebConference (LIVE or RECORDED)
 Webcast/Stream(LIVE or Recorded)
 E-Learning Platform(Training and Collaboration
educational events/courses
 Event Management( Eventbrite )
 Trade Shows
 Online monetization/ e-Commerce
 Social Media Networks-VIRAL replication-
Facebook, Linkedin, Twitter, YouTube,etc)
 CRM : Sugar, Sales Force, etc.)
 Traditional contacting channels (e-mail,
messages, LIVE Chats, Forums, etc. )
Virtual Events & Private Business Networks -Em Portugues
Missed Opportunity
Ad. VIDEO
TradingVest LATAM & eZ-Xpo

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Virtual Events & Private Business Networks -Em Portugues

  • 1. Novas Technologies no Marketing Virtual “Feiras Virtuais e Redes Privadas de Negocios Globais” TradingVest
  • 2. NEW TECNOLOGIES….Xpo & GPBN  Virtual Events Vs. Physical Events  Current Technological Scenario  Current technological requirements for business and companies: Matrix SWOT  Visibility and Contact  How to keep in touch  TradingVest- eZ-XPO- SOLUTION Video  XPO & GPBN  Missed Opportunity Video  Trading Vest & eZ-XPO as your partner
  • 3. Current Virtual Events/Situations  Web Conferences  e-Learning  Collaborative working meetings  Collaborative training and education meetings  Virtual Onsite Event Recreation Platforms  E-Commerce/Trade  Social Media Network  Traditional online contacts: email, chats, etc.
  • 4. Virtual Events Vs. Physical Events
  • 6. Events Market Size/year Physical + Virtual =650 bill Dollars
  • 7. Virtual Events never were more real than now ! 50% of total events will be virtual in 2016
  • 8. Reasons for Virtual Events Advance (Physical Event Cons)  Higher Physical events costs  Time Management Stress  Inefficient qualified contact acquisition process  Higher transportation and lodging costs for visitors  Time is also a limited resource for visitors In short: Physical Event is a few days increasingly inefficient expensive process
  • 9. Reasons for Virtual Events Advance (Virtual Events Pros)  Clearly Reduced Costs compared to Physical  Time management limits are not an issue  Very efficient acquisition process for qualified contacts  Visitors can access with no transportation and lodging costs  Time availability is not an issue for visitors
  • 10. Future Consequences  Physical will be continuously decreasing during the near future  Virtual will be increasing its participation  Hybrid events will be offering a good balance to optimize both, contact acquisition and costs  Keeping the traditional onsite/personal contact but with a lot of advantages coming from the virtual events participation……
  • 11. Additional Concept  Actual technological environment implies Opportunities and Threats  Let me name some of them…..
  • 12. Current Technological Scenario O & T Opportunities  Global Coverage  Technological Marketing options  Improved Contact process  Sophisticated Engagement process development Threats  Traditional Visibility  Traditional Contacting saturation/overload  Traditional engagement process becoming inefficient
  • 13. How can you maximize those opportunities and minimize those threats, all at the same time?  There is a solution for that dilemma?  Yes, TradingVest has the solution !!!  Let me explain that solution…
  • 14. Virtual Events  Web Conferences  e-Learning  Collaborative working meetings  Collaborative training and education meetings  Virtual Onsite Events Recreation Platforms  E-Commerce/Trade  Social Media Network  Traditional online interactive & non interactive contacting: email, Chats, Forums, et
  • 15. The solution should be conceptually composed by the following elements and concepts  A visible contacting and engagement solution  Offering Total Integration  Composed by all the previously detailed types of virtual events and situations All-in-1 system solution:  A Virtual Showcase Platform  A Web conference, e-learning and training collaboration environment  With CRM and Social Media integration  To create and define a multimedia interactive PRIVATE BUSINESS NETWORK ONLINE MARKET PLACE(PBNM) space through the Private Business Network interactive concept.
  • 16. Here is the specific Solution  eZ- Xpo Platform= 24/7 Online Market Place +  eZ Social Learning Suite= 24/7 Social Learning Market Place =  An effective and efficient Private Business Network Online Market Place to find and to be found, to contact and to be contacted and finally to engage the relationship with your clients, partners, suppliers and staff.
  • 17. PBNM Private Business Network Online Market Place TRADINGVEST EXPO PBN1 PBN2 PBN3 PBN4 +
  • 18. Global Private Business Network Online Market Place
  • 19. TradingVest Solution  This marketing proposal is a real game changer that enables you to jump into the next level of global visibility, contact and engagement through a totally integrated solution.  TradingVest and eZ-Xpo solutions are the edge your company needs for today’s technological and economical business reality  Be a part of our TradingVest Private Business Network Online Market Place or build and create your own Private Business Network.  We can help you to reach your goals
  • 22. TradingVest Private Business Network Marketplace & TradingVest Money EXPO VIDEO 9 min
  • 25. Expositor as a part of a PBN  Visible: As a part of the GPBN ecosystem  Contact Process: visitor come to booth and Expositors receive real time visitor activity tracking reports.  Engagement Process : Live Interaction with qualified leads and current customers, Marketing Automation  Totally Integrated: CRM, e-Learning Social Learning ( Facebook, Linkedin, Twitter, You Tube, etc),Mobile devices, Video Conferencing
  • 26. Online Market Place INTEGRATION  WebConference (LIVE or RECORDED)  Webcast/Stream(LIVE or Recorded)  E-Learning Platform(Training and Collaboration educational events/courses  Event Management( Eventbrite )  Trade Shows  Online monetization/ e-Commerce  Social Media Networks-VIRAL replication- Facebook, Linkedin, Twitter, YouTube,etc)  CRM : Sugar, Sales Force, etc.)  Traditional contacting channels (e-mail, messages, LIVE Chats, Forums, etc. )