Virtually real slideshare
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This document discusses the challenges and opportunities of virtual reality (VR) technology. It begins by defining various types of immersive media experiences like VR, augmented reality, mixed reality, and 360-degree video. It then provides a brief history of VR technology and discusses how recent developments in consumer headsets from companies like Oculus, HTC, and PlayStation have driven a resurgence in VR. However, the document notes there are still technical, creative, and production challenges to creating high-quality VR content and experiences at scale. These include issues with latency, focus/vergence, motion parallax, bandwidth requirements, and developing norms around VR content creation. Overall, the document provides an overview of VR and outlines both its potential
Virtually real slideshare
- 1. Virtually Real? The Challenges and Opportunities of VR Clifford Dive strategy | product | technology | business 1
- 2. Background • 2½ years understanding and developing the market for real-time video stitching technology 2
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- 5. Some definitions • Virtual reality : an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which one's actions partially determine what happens in the environment : the technology used to create or access a virtual reality 5
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- 7. Some definitions • Augmented reality : a technology that superimposes a computer- generated image on a user's view of the real world, thus providing a composite view 7
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- 10. Some definitions • Mixed reality : the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time 10
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- 12. Some definitions • 360° video : 360° video, also known as immersive video or cinematic VR, is a video recording where a view in every direction is recorded at the same time, shot using an omni-directional camera or a collection of cameras : depending on the camera and the viewing device 360° video may offer a 3D viewing experience 12
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- 14. Is 360° video “proper” VR? • Major differentiator – can the user choose a viewpoint? – “Proper” VR allows the user to move around in a virtual world, requiring a full 3D model of that world – With 360° video the viewing point is pre- determined at the time of filming 14
- 15. History 15
- 16. First Known Use of “VIRTUAL REALITY” Source: Merriam Webster
- 17. First Known Use of “VIRTUAL REALITY” 1987 Source: Merriam Webster
- 18. 18 Painting by Robert Barker, 1787, overlooking Edinburgh 200 years earlier
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- 20. ...and technology advances 20 Photo by George N. Barnard from the top of Lookout Mountain, Tennessee, 1864
- 22. The 1990s – SEGA and Nintendo 22
- 23. The millennium – 3D TV 23
- 24. Whatever happened? Was it – too expensive – too much hassle – bad luck – the global recession – not compatible with the lifestyle – just not needed The millennium – 3D TV
- 25. Whatever happened? Was it – too expensive – too much hassle – bad luck – the global recession – not compatible with the lifestyle – just not needed The millennium – 3D TV
- 33. Addressing two consumer sectors • Hard-core gamers – PlayStation VR, Oculus Rift, HTC Vive • Everyone else – Google cardboard, Daydream, Samsung Gear VR 33
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- 35. So what’s it for? • Gaming • Education • Healthcare • Retail • Engineering • Entertainment • News 35 • Social • Sport • Art
- 36. VR empathy machine 36 Amnesty International Unveils Incredible VR Experience Showing the Devastation in Syria https://www.brandcrap.com/2016/03/14/amnesty-international-unveils-incredible-vr-experience-showing-the-devastation-in-syria/
- 37. How do I get into this? • First big decision – get into what? – Full VR experience – 360° content 37
- 38. Full VR experience • Requires 3D VR digital tools and game engines – Nuke – Unreal Engine – Unity 38
- 39. 360° video • Camera – Google Jump, Nokia OZO, GoPro rig, Samsung, Ricoh, Giroptic... • Stitching and processing software – From the camera manufacturers – VideoStitch, Kolor, PTGui 39
- 40. User interfaces for VR 40
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- 42. Strategic questions • How do we consume the content? Flat screens or head mounted displays (HMDs)? – I’m really not convinced about the concept of HMDs for every-day use by a mass audience and engagement of a critical mass in audience numbers is required for VR to move from niche to mainstream • 2D or 3D? 42
- 43. Technical challenges • Motion sickness – related to latency • Focus accommodation and vergence – in the real world the eyes’ focus and alignment depend on the distance of the object in view • Motion parallax – if I move my head laterally in the real world objects in the foreground move relative to those in the background. Not so with today’s cinematic VR • Translation – what happens if I change position? • Bandwidth and processing power 43
- 44. Creative challenges • With current technology immersive 360° content can be spectacular, and currently the novelty value can make it a very effective marketing tool but... – creating content is not easy, especially if you want live video • There are consumer products available right now but... – cameras are expensive, and quality is not brilliant – the workflow is not straightforward 44
- 45. Production challenges • Production norms are still emerging • Where do I hide the crew? • It’s not just about the video • Camera movement • Length of scenes • How, and whether to direct viewers’ attention 45
- 46. 360° videos and stills These are mine – many others available on YouTube, which allows you to filter for 360° content: https://youtu.be/D2Ja121TjVE https://youtu.be/pW6W-gdeFic https://flic.kr/p/LVKz8b 46
- 47. Other resources My test of consumer cameras: http://www.cliffdive.co.uk/360-degree-consumer-cameras- users-viewpoint/ My curated content of VR related news: http://www.scoop.it/t/panoramic-video Contact cliff@cliffdive.co.uk 47
Editor's Notes
- #10: How to get geeks to take exercise
- #15: I’ll take a hint from Mrs May – 360 video means 360 video. And if you push me further I’d say not it’s red, green and blue
- #28: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #29: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #30: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #31: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #32: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #33: Facebook – Oculus Google jump, tango, cardboard HTC Samsung Gear VR Jaunt Nokia OZO
- #36: Google Expeditions