Vision on the Future | Nancy Rademaker, Microsoft
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The document discusses the need for companies to acquire, retain, and grow their customer base through the use of insights-driven actions and simplified sales tools. It emphasizes the importance of adapting to customer preferences and channels, predicting a shift where technology spending will surpass that of the CIO. Additionally, the document outlines enhancements to CRM tools and mobile applications aimed at improving sales and customer engagement.
Vision on the Future | Nancy Rademaker, Microsoft
- 1. Vision of the future Nancy Rademaker Microsoft @nancyrademaker
- 2. ACQUIRE RETAIN GROW
- 3. Acquiring customers today and in the future will require companies to have the right insights that drive the right Acquire action and ability to close business To grow a greater share a wallet that drives top line revenue, companies need to provide simple guided sales tools that 57of choice. thru buying cycle are proactive, collaborative and on the device % before sales contact Grow 50/50 CMO rule. 50% of technology and marketing spend is driving results, 50% is not, but which? Retaining customers tomorrow will require you to Listen, Analyze, and Engage customers in the channel they prefer By 2017CMO Retain that meet their expectation spending on technology will exceed that of the CIO
- 16. Acquiring customers today and in the future will require companies to have the right insights that drive the right Acquire action and ability to close business To grow a greater share a wallet that drives top line revenue, companies need to provide simple guided sales tools that 57of choice. thru buying cycle are proactive, collaborative and on the device % before sales contact Grow 50/50 CMO rule. 50% of technology and marketing spend is driving results, 50% is not, but which? Retaining customers tomorrow will require you to Listen, Analyze, and Engage customers in the channel they prefer By 2017CMO Retain that meet their expectation spending on technology will exceed that of the CIO
- 17. CRM Browser Client for iPad CRM and Yammer
- 26. Praise, Polls, etc Like, Reply
- 29. Rich post Activity experience Stream messages from CRM
- 31. Consistent follow Contextual Activity Link back to stream CRM Related content
- 32. Configuration One required step
- 33. Acquiring customers today and in the future will require companies to have the right insights that drive the right Acquire action and ability to close business To grow a greater share a wallet that drives top line revenue, companies need to provide simple guided sales tools that 57of choice. thru buying cycle are proactive, collaborative and on the device % before sales contact Grow 50/50 CMO rule. 50% of technology and marketing spend is driving results, 50% is not, but which? Retaining customers tomorrow will require you to Listen, Analyze, and Engage customers in the channel they prefer By 2017CMO Retain that meet their expectation spending on technology will exceed that of the CIO
- 42. Leo Orion Gemini Polaris
- 43. GEMINI ORION MKT JAN FEB MAR APR MAY JUN Second half 2013 POLARIS ORION POLARIS UPDATE
- 51. BI Software Implementation BI Software Implementation
- 54. Mobility Roadmap For Orion… Mobile client application for Sales Windows 8 and iPad Microsoft Dynamics CRM browser client for iPAD Available for On Premise
- 55. Customer Service Revamp Microsoft Excel® integration Mobile client for Android Sales and market planning applications and phones Integrated Social Brand management Microsoft Lync® & Skype Social care integration enhancements Campaign Management Enhancements