Visma UX Day 2015
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Eric Reiss discusses the difference between innovation and best practices. Innovation addresses problems through new combinations of existing technologies, while best practices represent short-term solutions. True innovation requires thorough research to understand problems, and how solutions may unintentionally create new issues. The goal is to provide an actionable definition of innovation as a planned activity that solves acknowledged problems, often by combining two technologies, and outline a process for successful innovation.
Visma UX Day 2015
- 1. Innovation vs. Best Practice Eric Reiss @elreiss Visma UX Seminar Stockholm, Sweden What is it? Why bother? Who cares?
- 2. in·no·va·tion noun 1 : the introduction of something new 2 : a new idea, method, or device
- 3. “Whenever you hear ‘someone might want this…’, you know you are about to hear a really bad design suggestion.” Alan Cooper
- 4. best prac·tice noun 1 : best way of doing a thing 2 : a tested idea, method, or device
- 6. Best practices represent short-term solutions. Innovation builds long-term success.
- 7. My goal this morning is to give you: a better, actionable definition of innovation a process that leads to business success some practical do’s and don’ts
- 8. Three bad reasons to innovate To make your product unique To latch on to a fad To show off your creativity
- 12. being unique ≠ innovation
- 17. following a fad ≠ innovation
- 19. Inventing a problem ≠ innovation
- 20. Experiment
- 21. Invention
- 22. Invention
- 27. to solve a problem! There is only one reason to innovate…
- 28. Six great Swedish innovations
- 29. J.P. Johansson • didn’t invent the adjustable spanner • Richard Clyburn did • Johansson made it stronger and easier to manufacture
- 30. Johan Lundström • didn’t invent the • safety match • Jöns Jacob Berzelius and Gustaf Erik Pasch did • Lundström (with his brother, Carl Franz) made the product commercially viable
- 31. Alfred Nobel • didn’t invent nitroglycerin • Ascanio Sobrero did • Nobel made it stable and easy to transport
- 32. Gideon Sundback • didn’t invent the zip • Whitcomb Judson did • Sundback made it work
- 33. Nils Bohlin • didn’t invent the seat belt • George Cayley did • Bohlin made it better through the 3-point harness
- 35. Niklas Zennström (and Janus Friis) • didn’t invent VOIP • Alon Cohen did • Skype made it easy and accessible • and enabled easy screen sharing and simple teleconferencing
- 36. And some not-so-great Swedish innovations
- 37. Anna Haupt and Terese Alstin Hövding
- 40. Hövding’s mistakes they replaced a problem, but didn’t solve one alternatives are not always solutions if people won’t wear a helmet, they won’t wear a collar poor understanding of the true problem: non-compliance with traffic rules not non- compliance with Swedish laws
- 43. Electrolux’s mistakes sustainability marketing myopia asking the wrong questions of users will people really wash less because they pay-per-wash? NO! is there a prestige value in owning ones own washing machine? YES? failure to understand inherent consumer values failure to align socio-economic attributes with core consumer benefits
- 44. Eric’s Law of Innovation #1 If an “innovation” does not solve a problem, it will create one. (this is why so many “skunkworks” fail so miserably)
- 45. Let’s look at mouthwash...
- 47. Eric’s Law of Innovation #2 Problems do not exist in isolation. Solutions often have unintended consequences.
- 48. Enfield M1853 • Technological • Social • Political
- 56. Eric’s Law of Innovation #3 True innovation is impossible if you haven’t done the research or do not understand the research.
- 57. Gus the cat
- 62. User Driven Design Users Innovate > Inspiration: Christian Rohrer
- 63. Eric’s Law of Innovation #4 Invention may be accidental. Innovation is always planned.
- 64. Eric’s Law of Innovation #5 Innovators understand the rules. (this is the difference between innovation and idiocy)
- 66. Eric’s Law of Innovation #6 Intuitive solutions do not need instructions.
- 71. Intuition Instruction Website Driving a car Low High Barrier to entry
- 72. Incremental Distruptive Type of innovation
- 73. R “My problem is greater than the effort needed to learn the system” OIeturn n nvestment
- 75. Best practice is not the same as tradition or habit.
- 76. Highland Park High School Math Club - 1969
- 77. Invention Innovation Lifecycle Innovation Best practice Habit Innovation Best practice Fashion Old-fashioned Time Progress
- 86. What are the warning signs of fad and fashion?
- 87. Watch out if... Your solution is only being used in your local market Your solution is only being used by a single branch or industry Your solution looks like something you also did last week
- 88. Do we have a digital revolution? Do we have disruptive innovation? Do we need to start from scratch?
- 89. No! We apply old skills in new ways
- 90. Eric’s Law of Innovation #7 Innovation almost always represents the combination of two well-known technologies to create a new, useful synthesis.
- 93. My goal this morning is to give you: a better, actionable definition of innovation “Innovation is a planned activity that addresses a latent or acknowledged problem, often combining two or more well-established technologies.” a process that leads to business success Do your research Identify real problems Think about how your solution will affect technological, social, and political issues some practical do’s and don’ts Don’t invent problems Don’t succumb to designer ego
- 94. “It’s amazing how much we can accomplish when you don’t care who gets the credit.” Harry S. Truman
- 95. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobil: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com