visual merchandising project of big bazaar
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This document summarizes a study on the effectiveness of visual merchandising in retail stores. It discusses Future Group, a large Indian retailer that operates several store formats including Big Bazaar. The document outlines the company profile, components of visual merchandising used, and the research methodology. A survey of 100 customers at a Big Bazaar store found that most visit with no set schedule, displays were generally rated as good but some felt they could be improved, and store design and displays were mostly rated as good. Suggestions include faster replenishment, brighter lighting, and more frequent window display changes. The conclusion is that effective visual merchandising can attract customers and increase sales.
visual merchandising project of big bazaar
- 1. Project Name : EFFECTIVENESS of VISUAL MERCHANDISING on RETAIL INDUSTRY Store Name: BB Z SQUARE Presented By: MAYANK SINGH CHANDEL Roll no.: 86 Zone : North Zone
- 2. Table of Content 1. 2. 3. 4. 5. 6. 7. Company Study Future Group Outlets Company Profile Visual Merchandise Components Research Methodology Data Analysis & Interpretation 8. Finding 9. Suggestion 10. Conclusion
- 3. Company Study Future Value Retail Limited • Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, operates some of India’s most popular retail formats that include Pantaloon ,Big Bazaar, Central, Home Town, E zone and Food Bazaar. • The company operates 214 Big Bazaar stores, among other formats, in over 90 cities across the country. • The group has partnered with Tata Group to operate the brand T24 as a telecom service provider for its customers. • The group also has exclusive brand license partnerships with leading global brands like Lee Cooper, Converse, Callaway, Prince, Spalding and Wilson.
- 5. COMPANY PROFILE • FUTURE GROUP, led by its founder and Group CEO, MR. KISHORE BIYANI, is one of India’s leading business houses with multiple businesses spanning across the consumption space. • In 2008, BIG BAZAAR opened its 100th store. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.
- 6. VISUAL MERCHANDISE • Visual Merchandising is everything the customer sees. • It creates a positive image of the business. • Visual Merchandising influences consumers in purchase decision. • Visual merchandising leads to impulse purchase of the product. • It is exterior and interior Branding
- 7. COMPONENTS OF VISUAL MERCHANDISING 1. DANGLERS 2. DROPDOWN 3. TENTCARDS 4. STANDEE (PERMANENT,CHANGABLE) 5. FLEX 5. GLASS PRINT 6. SELFTALKER 6. SINAGE 7. MANIQUENCES 8. POSSITIVE AREA 9. NEGATIVE AREA 10. PROMO AREA 11. GANDOLA HEADERS 12. TENT TABLE 13. WOBLERS 14. STOR FRONT 15. LIGHTNING 16. COLOUR 17. FLOR CLEANING 17. SHEALVING
- 8. Research Methodology TYPE OF RESEARCH - The study can be well described by Sampling method . AREA OF ENQUIRY - It is proposed to conduct research in Kanpur City Primary Data -Primary Data was collected using the structured questionnaire. Secondary Data -The secondary data of the study will be based on the available literature in Journals in the retailing sector. Sample Size - Total 100 respondents were selected as the sample size. Random Sampling
- 9. DATA ANALYSIS & INTERPRITATION 1) How often do you visit Big Bazaar? Respondents Once in 3 days 0 Once in a week 10 Monthly No time frame 23 67
- 10. 2) What is your opinion of the Store Display? Respondents Very Good 15 Good 53 Satisfactory 22 Poor Very Poor 10 0
- 11. 3) How do you rate the store on basis of Store Design & Display? Respondents Excellent 14 Good 63 Average 23 Poor 0
- 12. FINDINGS From the research conducted it is evident that overall ambience of the store is a very important component of Visual Merchandising and clearly influences consumers purchasing decisions FINDINGS • Most of the people who visited Big Bazaar had no exact time frame. • Nearly half of the respondents believed that the overall store display at Big Bazaar was good, and over 20% respondents feel that there was further need for improvement. • Majority of the respondents said that Store Design & Display is goog . While few said it requires further treatment.
- 13. SUGGESTION • Faster replenishment of shelf during peak • Lightings near the grocery department must be bright to enable the customers to carefully select the groceries. • Flooring should be made innovative. • Window display should be changed weekly or fortnightly to ensure freshness. • Use symbols as directions • Use SINAGES for auto selling
- 14. CONCLUSION • Visual merchandising used effectively is no doubt, a powerful tool to entice customers in making a purchase decision. • Retailers can attract more customers and increase sales by proper use of visual merchandising techniques. • Effective use of visual merchandising a store can improve its image and also build a brand that helps in achieving long term goals of the retailer.
- 15. NAMASTE!!!