Visual Search and Image Search Optimization Techniques
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Visual search technology allows users to conduct searches using images rather than text, significantly changing user behavior and creating new opportunities for businesses. Effective optimization of images for visual search can enhance traffic and sales, demanding high-resolution images, alternative text, and metadata for better indexing and ranking. As visual search capabilities evolve, businesses need to adapt their SEO strategies to leverage this technology effectively.
![SCHEMA IMPLEMENTATION
We should implement all important schema tags on the website to improve Brand visibility.
AMP PAGES SEARCH
AMP help to Search stories with images
AMP with structured data ( Recommended] AMP pages with structured
data can appear in the Top stories carousel, host carousel of rich
results, Visual stories, and rich results in mobile Search results. These
results can include images, page logos, and other interesting search
result features.)
PIXEL-BY-PIXEL IMAGE SEARCHES THAT ENABLE “SNAP AND
SEARCH” BY IMAGE.
Images sizes needs to be added - Large, Medium, Small Sizes.
We can use the Reverse Image Search Tools to Upload the right Visual images.
~ Hemant Chourasia](https://image.slidesharecdn.com/visualsearch-200206052339/85/Visual-Search-and-Image-Search-Optimization-Techniques-10-320.jpg)
Visual Search and Image Search Optimization Techniques
- 1. VISUAL SEARCH IMAGES SEARCH OPTIMIZATION Visual search is a technology that lets users do searches with images instead of words ~ Hemant Chourasia
- 2. WHY IS VISUAL SEARCH IMPORTANT? Smart Search Voice Recognition Artificial Intelligence VR New and improving visual search technologies like Google Lens are changing user’s search behaviour. Something that in turn creates new opportunities for companies that want to increase both traffic and sales. Before you start exploring Visual/Image search, make sure you've optimized your site images as fully as possible. ~ Hemant Chourasia
- 3. VISUAL SEARCH DIFFERS FROM IMAGE SEARCH Visual search is part of something called sensory search, which consists searching via text, voice and vision. In the past, nearly every search started with someone typing in a couple of words in a text field. Today, increasingly, searches start by voice or by pointing a camera app at something. You’ll see these different types of searches converge more and more as visual search is a great addition to text and voice search. While visual search uses visuals as a starting point, image search is different. Image search has been around forever. A classic image search starts with a typed search prompt in a search field and leads to a SERP that shows several images that match that specific search. These images can be narrowed down by selecting smart filters from the menu bar. Image searches may be more significant than you think Any images posted by a business related to retail and consumer goods should be especially mindful of optimizing those images for organic search. But there are many other image categories that will benefit from better optimizing. For example, any business that relies on the reputation of individuals should take similar steps. Since search ranking is often neglected and because there are so many more results presented on image search results pages, Google Images can help a local business, or its products and services get found. ~ Hemant Chourasia
- 4. HOW VISUAL SEARCH IMPACTS THE FUTURE OF SEO With AI Assistants like Google Assistant becoming more commonplace, search can now be conducted even without having to type a single letter. Along with voice search, another new method on conducting a search is now being used as well in the form of visual search. If voice search is done through the human voice, visual search is done by simply opening your camera and taking a picture. This new way of conducting search through images might be a relatively new technology, but it has seen a good amount of development, with various apps and services testing the technology out. HOW VISUAL SEARCH WORKS Like voice search and standard search, visual search begins through input, and for this case, taking a picture and cropping it. While some people may compare visual search to Google’s image search feature and find some similarities, visual search offers much more. One of the most prominent apps that utilize visual search is Pinterest and Google, the latter of which offers Google Lens and Google Goggles. ~ Hemant Chourasia
- 5. WHAT ARE THE RANKINGS ELEMENTS FOR GOOGLE IMAGES + VISUAL SEARCH? Images that enhance a user’s experience are ranked better by Google Google values relevance and quality in returning search results and thus, user experience feedback is a strong signal to Google for ranking purposes. Thus, the more popular an image and the more clicks it gets, the higher the ranking. OPTIMIZE IMAGE DATA, LABELS, TAGS AND DESCRIPTORS FOR BETTER GOOGLE INDEXING AND RANKING Metadata, labels and descriptors are all used by Google for indexing purposes, so they’re important in identifying for Google what your image is and the context in which it is used. Better indexing means better ranking in search results. Below are the main labels, tags and descriptors that may be customized whenever you upload an image for display on your site and that you should pay attention to for ranking in Google Images. ~ Hemant Chourasia
- 6. OPTIMIZATION STEPS 1. Make sure to use High-res Images When optimizing for visual search, you want to make sure that you only use photos with high-resolution. This will namely ensure that Google can process your images and match them with user’s queries. However, the usage of high-resolution images is also important to make sure that your site look professional and appealing to users. So better pictures boost clicks which will boost ranking of that image. 2. Offer several images (especially for products) Another important thing when you’re optimizing for visual search, is to offer several images of your product(s). Preferably from different angles. This will namely make sure that Google can process your goods and match them with user’s queries, no matter which angle they view your product(s). 3. Add alternative text to your images When optimizing for visual search, you want to make sure that you always add alternative text to your images. This will namely help search engines to better understand the context of your images and thereby process and rank them correctly. ~ Hemant Chourasia
- 7. 4. Make sure to compress your images As you probably know, high-resolution images tend to slow down your site. In order to prevent this from happening, you should always make sure to compress your images with tools like TinyJPG. 5. Add an image sitemap to your website Another important thing when you’re optimizing for visual search, is to add an image sitemap to your website. This will namely facilitate indexing and make sure that Google find your images. <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap- image/1.1"> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset> ~ Hemant Chourasia
- 8. 6. Caption What exactly can be seen in the image? What relevant keyword describes the image best? 7. ALT attribute (ALT Tags) Alternative text for images is often neglected; it is not only read out by search engines but is also designed to use voice output to convey the content of the image to visually impaired people. So, it makes sense to provide a short and precise description that also contains the main keyword. 8. Image context Images are typically surrounded by text content. If this context provides a perfect fit with the content of the image, the content becomes more relevant overall. A suitable keyword should be selected here, too. 9. Exif data Modern cameras generate additional information such as date and time, technical values such as focal length and exposure, and geographic coordinates that mark the location where an image was taken. The geodata in particular may be important information for visual searches relating to a particular location. ~ Hemant Chourasia
- 9. 10. Structured Data Search engines use this supplemental information to identify the types of content a website contains. Help Search Engines understand your content by using structured data for all relevant elements of images As a guideline always mark up: - Price - Availability - Images - Property Name ~ Hemant Chourasia
- 10. SCHEMA IMPLEMENTATION We should implement all important schema tags on the website to improve Brand visibility. AMP PAGES SEARCH AMP help to Search stories with images AMP with structured data ( Recommended] AMP pages with structured data can appear in the Top stories carousel, host carousel of rich results, Visual stories, and rich results in mobile Search results. These results can include images, page logos, and other interesting search result features.) PIXEL-BY-PIXEL IMAGE SEARCHES THAT ENABLE “SNAP AND SEARCH” BY IMAGE. Images sizes needs to be added - Large, Medium, Small Sizes. We can use the Reverse Image Search Tools to Upload the right Visual images. ~ Hemant Chourasia
- 11. Thank You ~ Hemant Chourasia