Viva Radio
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Viva Radio is an internet radio station owned by American Apparel and broadcast from their Brooklyn store. It has 36 different music shows curated by contributors, each with their own unique playlists. Unlike music streaming services like Spotify which allow pausing songs, Viva Radio plays playlists like traditional radio where listeners cannot control the sequence, instead having to adjust to the music being played.
Viva Radio
- 2. Viva radio is an internet radio station owned by American Apparel. It is their in-store music station.
- 3. Viva Radio’s unique feature is a large community of contributors who carefully selects their individual playlists and curates 36 different shows. Viva Radio has its studio in American Apparel store in Brooklyn, NY.
- 4. In the age of music streamers and different listening platforms radio seems like common service except one thing. Listener can’t stop the playlist he is hearing or jump through the songs. It works more like an old school radio where you have to adjust to what is playing in the playlist rather than combining songs by yourself. Our insight is that this is a strongest feature of this program that nobody dares to have. On the left - Viva radio with no Pause button. On the right - Spotify with Pause function.
- 5. Competitors:
- 6. Online music streamers popularity is rising. It is definitely a one of most important players in music industry.
- 7. “Spotify has its place for sure, but with Viva you're going to hear something new and learn about artists and genres you weren't previously aware of.” - Kerry Davis, program director of Viva radio
- 8. Old article How to Listen to the Radio: The BBC’s 1930 Manual for Using a New Technology