Vladimirs-Ivanovs-Mythbusters-attack-Gamification
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The document discusses the rise and challenges of gamification in business, predicting that by 2015, 40% of global organizations will adopt it. However, it highlights that 80% of current gamified applications may fail due to poor design and misconceptions about gamification. It stresses the need for understanding game elements and psychology to create effective gamification strategies.
Vladimirs-Ivanovs-Mythbusters-attack-Gamification
- 1. MYTHBUSTERS ATTACK GAMIFICATION Picture: http://flic.kr/p/2Jcbeo
- 3. By 2015, 40% of Global 1000 organisations will use gamification as the primary mechanism to transform business operations Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Picture: http://flic.kr/p/htHvru
- 4. By 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Picture: http://flic.kr/p/htHv8o
- 5. Mr.SPOCK Picture: personal photo archive
- 6. Why SPOCK? Picture: personal photo archive
- 9. WOrkshops Picture: personal photo archive
- 10. Consulting Picture: personal photo archive
- 11. Give Knowledge Picture: personal photo archive
- 12. Myth: G = Simulations Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
- 13. A serious game or applied game is a game designed for a primary purpose other than pure entertainment Clark Abt, 1970 Source: Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HA-hF8C&redir_esc=y
- 17. Myth: G = Fun Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
- 18. Source: Sebastian Deterding, http://codingconduct.cc/
- 19. Source: Sebastian Deterding, http://codingconduct.cc/
- 20. Source: Sebastian Deterding, http://codingconduct.cc/
- 22. Myth: G motivates Picture: dilbert.com
- 23. Source: Sebastian Deterding, http://codingconduct.cc/
- 24. Source: Sebastian Deterding, http://codingconduct.cc/
- 25. Source: Sebastian Deterding, http://codingconduct.cc/
- 26. Exploitationware Source: Ian Bogost, http://bogost.com
- 28. Gamification.com In 2005, Rajat Paharia founded Bunchball. He approached Facebook, Myspace and dating websites with the proposition of integrating social games through platform called Nitro. Source: http://gamification.com
- 29. Myth: G “Success cases” Source: http://www.playboymisssocial.com/
- 30. What sells the most? Source: https://www.facebook.com/PlayboyMissSocial
- 34. Myth: G = best thing ever Source: http://flic.kr/p/bAMvnX
- 35. Zichermann is selling how "x+games = better x". Sadly, most games aren't even good games, just like most novels aren't good novels. Jill Savini Source: http://www.ted.com/speakers/gabe_zichermann.html
- 36. Source: Sebastian Deterding, http://codingconduct.cc/
- 38. Dopamine effect Every type of reward that has been studied increases the level of dopamine in the brain, and a variety of addictive drugs, including stimulants such as cocaine, amphetamine, and methamphetamine, act by amplifying the effects of dopamine. Source: http://en.wikipedia.org/wiki/Dopamine
- 40. Myth: G is a new trend “Now gamification is a big deal again, it’s like they have discovered flight. But birds had flight figured out a long time ago.” Chuck Coonradt, The Game of Work, 1984 Source: http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-of-gamification/
- 41. Source: Sebastian Deterding, http://codingconduct.cc/
- 44. What can we do? Image: http://pandawhale.com/post/27316/myth-1-data-science-is-just-about-science-myth-2-data-science-is-just-a-trendy-rebrand-of-business-intelligence
- 46. Syllabus 1. What is Gamification? 2. Games 3. Game Thinking 4. Game Elements 5. Psychology and Motivation (I) 6. Psychology and Motivation (II) 7. Gamification Design Framework 8. Design Choices 9. Enterprise Gamification 10. Social Good and Behavior Change 11. Critiques and Risks 12. Beyond the Basics Source: http://coursera.org
- 49. There is a game for this too Source: http://www.gameonlab.com/
- 62. Live long and prosper! Picture: personal photo archive
- 63. Thanks! linkedin.com/in/vivanov vladimir@ivanov.lv +371 29160633 v.ivanovs @vivanovs (Vladimir_ITSM)
- 64. Credits 1. Sebastian Deterding, http://codingconduct.cc/ 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Gabe Zichermann, http://www.ted.com/speakers/gabe_zichermann.html Jane McGonigal, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HAhF8C&redir_esc=y Serious Games, MSU, http://seriousgames.msu.edu/ Chuck Coonradt, The Game of Work, http://books.google.lv/books/about/The_Game_of_Work.html?id=JpnC_Nh1RAIC&redir_esc=y The Game of Work, http://www.gameofwork.com Taxonomy of Serious Games, http://blogs.epb.unihamburg.de/spielendlernen2011/files/2011/11/Sawyer_SeriousGamesTaxonomy.png Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/ Forbes, http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-ofgamification/ Gamification.com, Bunchball.com Blog Playboy Miss Social, https://www.facebook.com/PlayboyMissSocial http://www.socialbakers.com/facebook-pages/134043519951542-playboy-s-miss-social Wikipedia.org Dilbert.com, http://dilbert.com/strips/comic/2013-05-19/ Mythbusters logo signs, http://store.discovery.com/mythbusters-metal-signcollection/detail.php?p=281199&v= Kevin Werbach, Coursera, https://www.coursera.org/course/gamification Ian Bogost, http://www.bogost.com/blog/gamification_is_bullshit.shtml Andrzej Marczewski, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/ Sergio Jiménez Arenas, Gamification Model Canvas, http://www.gameonlab.com/