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Theatrical vs. Minimal
Theme and colour
Mannequins and Props
Theme and Colour
Autumn/Winter 2010
Autumn/Winter 2010
Christmas
2010
Christmas 2010
Colour Psychology
“Toys, books and children's web sites usually contain large
blocks of bright, primary colours. Young children prefer these
colours and respond more positively than they do to pastels
or muted blends”
(www.brandingstrategyinsider.com)
“Children are attracted to bright colours. Researches show that
according to age children’s preferences change. Many children
under 10 call red (or pink) and yellow their favourite colours.
But having grown above ten they start preferring blue.”
(www.healthandsoul.com/color-therapy)
More Zara pictures
Theme
Zara picture
Pantomime Christmas 2009
Storybook Autumn 2010
Play/ Toys Christmas 2010
Erin Thompson, head of windows and visual
merchandising at Selfridges, said:
"This year we are responding to the shift for the simpler
pleasures in life and are really keen to get all our
customers starry-eyed, especially the adults among
them.
"There is nothing more fun than being a kid, whatever
your age, and our play theme reflects this from the
outside in.“
(http://www.independent.co.uk)
• Theme on Zara
Mannequins and Props
Vm presentation colour and theme
• Zara Mannequins
Props
• Zara props

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