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The Role Of A Game Publisher In Vietnam

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Global Mobile Game Confederation (GMGC), profile picture
Global Mobile Game Confederation (GMGC)

VNG was originally a PC game publisher that saw great success for 8 years, but then faced challenges as the environment rapidly changed with the rise of mobile gaming. To adapt, VNG built an integrated game business model across PC and mobile to publish their franchises on multiple platforms and find continued growth in the new mobile era.

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1 Our Journey from PC to Mobile Game Publishing LE HONG MINH CEO & CHAIRMAN, VNG
2 A LOOKBACK IN VNG’S HISTORY
3 VNG’S FRANCHISES
4 SUCCESSFUL FORMULA IN PC ERA
5 WE HAVE A NICE LITTLE 8 YEARS OF GROWTH UNTIL…
6 RAPIDLY CHANGING ENVIRONMENT
7 CHALLENGES TO PUBLISHERS IN MOBILE ERA
8 OUR RESPONSE: BUILD AN INTEGRATED GAME BUSINESS MODEL
9 FINAL THOUGHTS
10 QUESTIONS
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The Role Of A Game Publisher In Vietnam

Editor's Notes

  • #9: FROM A TRADITIONAL GAME PUBLISHER TO MUCH WIDER ROLE