Vol12_issue1_dec2014

Volume 12 Issue 1 December 2014
The Quarterly Newsletter of Dr. Reddy’s Foundation
Sustainability
and CSR

Editorial Team
Matuli Madhusmita Swain
Sumedha Goswami
Dr. Reddy’s Foundation (DRF) is the non-profit partner of
Dr. Reddy’s Laboratories Limited. Founded in 1996 by the
late Dr. K Anji Reddy (Chairman, Dr. Reddy’s Laboratories),
DRF acts as a catalyst for change, fostering, developing
and promoting initiatives at the individual, group and
organization levels to achieve sustainable development.
DRF’sworkspanseducationandlivelihoodpromotionwith
a particular focus on the underserved and marginalized
sections of society. Through a wide array of vocational
training programs and rural livelihood initiatives, DRF
addresses the issues of employability, income generation
and consequent improvement in quality of life.
Cover Story 4
LABS 8
LABS-PwD 10
Rural Livelihoods 12
Livelihood Programs 2014 14
L&D 16
Snapshots of the LABS 17
Spotlight 18
December heralds the beginning of festive season – the season of joy and sharing! Come the festival season; sweets, compliments
and greetings are exchanged generously.
At Dr. Reddy’s Foundation (DRF), we brought in the festive season with our ‘Gift a Career’ project.
The concept of social responsibility and sustainability is assuming greater importance on everyone’s agenda. Thus, this quarter,
our cover story focuses on Corporate Social Responsibility (CSR), how it has slowly and steadily carved a niche for itself in the
cut-throat world of business.
The feature on our aspirants, with their gritty stories of survival and triumph against all odds, will surely leave you with a smile
on your face.
By the time, the next quarter arrives; it will be a new year, and with it will come new dreams and resolutions. Till then, enjoy the
festive season with a smile and be bold. Follow you dreams!
We welcome your feedback, so please do write to us at info@drreddysfoundation.org.
Happy reading!
Contributors
N Sudhakar Rural Livelihoods
Tarun Shukla Rural Livelihoods
Kantilal Deshmukh Rural Livelihoods - Daund
Yogesh Kumar Zonal Corporate
Networking Department
Pooja Krishnan Zonal Corporate
Networking Department
Sree Lakshmi LABS PwD
Bhaskar Babu Boda Learning & Development
P Rami Reddy MIS
S Suman Operations
A Sanjeev Kumar Administration
Vikash Lal North Zone
Pranav Choudhary East and Central Zone
LABS centre teams
LABS-PwD centre teams
Rural Livelihoods location teams
Administration Department of Dr. Reddy’s Foundation (Livelihoods)
Management Information System (MIS) department
Editorial
Contents

4New Horizons 5New Horizons
Cover Story
Sustainability,
Share economy
and
Corporate Social
Responsibility
(CSR)
The concepts of share, barter,
resale and reuse have been gaining
ground in the last decade – a sort of
an economic renaissance! There is
a general and pervasive inclination
to act towards mutual benefit and
societal preservation. The concept
of sustainability is prominance.
Organizations and governments
across the world are urging citizens
and corporations to adopt a more
inclusive way of living. Holistic
health, environmental friendliness
and organic food are the buzzwords
of 21st
century life. In the light of all
these developments, CSR assumes a
different role from what it was.

Earlier CSR could be safely relegated to a corner in the overall company
policy, often pushed under the realm of Human Resources. Today, with
new legislations in place, CSR assumes a new avatar which is crucial in the
long term holistic growth of the company.
This means we have to look beyond mere profits and balance sheet and
measure impact driven initiatives with qualitative and quantitative reach.
Among other countries, India has one of the oldest traditions of CSR.
But CSR is not practiced regularly, or else it is done only in namesake,
especially by MNCs with no cultural and emotional attachment to India.
Though much has been done in recent years to make Indian entrepreneurs
aware of social responsibility as an important sector of their business
activity, CSR in India has yet to receive widespread recognition. If this
goal has to be realized, then the approach of corporations towards CSR
has to be in line with their approach towards mainstream business – with
companies setting clear objectives, undertaking potential investments,
and measuring and reporting CSR performance publicly.
Ever since their inception, corporations like the Tata Group, the Aditya
Birla Group and Indian Oil Corporation, to name a few, have been
involved in serving the community and many other organizations have
been doing their part for society through donations and charity events.
The basic objective of CSR these days is to maximize the company’s overall
impact on society and stakeholders. As the government has mandated
two percent of the profit to Corporate Social Responsibility (CSR), the
responsibility of corporate to the society is an integrated part of the
value it offers through its entire business activity. An increasing number
of companies are comprehensively integrating CSR policies, practices
and programs into their business operations and processes. A growing
number of corporations feel that CSR is not just another form of indirect
expense, but is important to protect their goodwill and reputation, and to
defend themselves from attacks and increasing business competitiveness.
Companies have specialised CSR teams that formulate policies, strategies
and goals for their CSR programs and set aside budgets to fund them.
These programs are often determined by a social philosophy which has
well defined and clear objectives that are aligned with the mainstream
business. CSR programs range from community development to
development in education, environment and healthcare etc. These
programs are put into practice by the employees who are crucial to this
process.
For example, a comprehensive method of development is adopted by
some corporations such as Bharat Petroleum Corporation Limited and
MarutiSuzukiIndiaLimited.Partoftheiractivitiesare:revisionofimproved
medical and sanitation facilities; the building of schools and houses,
empowering villagers and in the process making them more self-reliant
by providing them with vocational training and a knowledge of business
operations. These are some of the facilities that these corporations focus
on. Many other companies help their people, by providing them with a
good standard of living.
Corporations are also increasingly joining hands with non-governmental
organizations (NGOs) and use their expertise to devise programs which
address wider social problems.
CSR has gone through many phases in India. The ability to
make a significant difference in society and improve the overall
quality of life has clearly been proven by corporations. Not
one, but all corporations should try and bring about a change
in the current social situation in India in order to have effective
and lasting solutions to social woes. Partnerships between
companies, NGOs and the government should be facilitated so
that a combination of their skills and expertise such as strategic
thinking, manpower and money to initiate extensive social
change will put the socio-economic development of India on
a fast track.
Source: Google and Business Standard
Cover Story

8New Horizons 9New Horizons8New Horizons 9New Horizons
20 year old, Deepika Patel, now works as an
office assistant for Kluster Computers, a local
computer store in Silvassa. Deepika earns a
monthly remuneration of `4000. Every day she
leaves for work with a smile on her face and a
determination to perform better.
Deepika’s brother worked as a daily-wage
labourer and supported a family of seven
including their grandparents. He was the only
earning member in the family as Deepika’s
father didn’t work due to his alcoholism. She
had to discontinue her studies after 12th
owing
19 year old Amit Kumar, comes from an
impoverished family. He lost his parents in an
accident and stays with his grandparents. His
grandfather is the sole earning member in the
family of 3 and the annual family income used
to be `60,000 which wasn’t enough to support
the family comfortably. Amit came to the DRL
supported LABS center in Danapur, Bihar.
Alok joined the LABS Hospitality domain and
slowly began to build up his self-confidence.
The LABS Hospitality domain offers insights into
customer interaction, computer operations,
housekeeping, F&B service etc. He successfully
completed the 45 days training and says he liked
the life skills because they have helped him to
grow in his life.
“The LABS training made me confident to face
all type of challenges that will come my way in
future. It was a wonderful place to build yourself
to get your dream”, says Amit.
Today, Amit is placed as a team member with
the restaurant chain Mainland China, Speciality
RestaurantsinMumbai,andearnsaremuneration
of `7500 gross per month with accommodation
and food. Migration was an initial problem for
Amit but when the LABS facilitators convinced
him, he took up the job immediately.
His additional income improved the family’s
moraleandhehasnowtakenuptheresponsibility
of partially taking care of monthly expenses. He
is also planning to make some savings.
Livelihoods Advancement Business School (LABS)
Success Stories
to the poor financial condition of the family. She
wanted to help her brother by getting a decent
job. She worked as a packing helper with a small
shop but that wasn’t enough for the family. Due
to her lack of skills and direction, Deepika was
unable to find a decent job.
Through one of the alumni referrals, Deepika
was brought to the MSDF (Michael and Susan
Dell Foundation) which is supported by the
LABS center, Silvassa, Dadra & Nagar Haveli.
Seeing her interest, the facilitators advised her
to enroll in the Information Technology Enabled
Services (ITES) domain.
She was completely convinced with the program
and was sure that it would help her acquire
the much needed market skills. The training
exposed her to the current market trends. The
45 days training program covered various topics
like, basics of marketing, sales, market research,
CRM, communication skills etc.
“LABS had a huge impact on my life in a way that
it has changed my way of living my life. Now, I
am more confident and don’t lose hope because
of failures. I have become optimistic about my
future.” says Deepika.
Today Deepika is earning a decent amount and
has been successful in helping her brother to
improve the financial condition of their family.
Through a community mobilization, Rahul was
brought to the MSDF supported LABS center,
Adhartal, Jabalpur, Madhya Pradesh. On seeing
his interest, the facilitators advised him to enroll
in the Customer relations and Sales (CRS)
domain.
He was completely convinced that the program
would help him acquire much needed market
skills. The training exposed him to the current
market trends. The 45 day training program
covered various topics like, the basics of
marketing, sales, market research, CRM,
communication skills etc.
“Ilackedself-confidenceowingtomyeducational
background. LABS made a huge impact in my life
by changing my perspective towards it. Now,
I am hopeful of carving out a better future for
myself in spite of failures.” says Satyendra.
Today Satyendra is financially independent, has
taken responsibility of his brother’s education
and wishes to resume his studies through
correspondence.
22 year old, Satyendra Kachhi, works as a
Customer Sales Associate with Reliance Trends,
Jabalpur. He earns a monthly remuneration of
`5000 plus incentives.
Satyendra’s father is a farmer with a small piece
of land whose yield would feed a family of 7.
It was becoming difficult for them to sustain
themselves on the annual family income of
`30,000. Satyendra had to discontinue his studies
after the 10th
, owing to the financial difficulties at
home. He was losing confidence in himself.
Deepika Patel
Satyendra Kachhi
Amit Kumar
Started in 2009, Sattva Consulting
enables enterprises and corporations to
revamp their products and resources,
and conditions them for the next level
of growth. Sattva aims to support and
accelerate sustainable development
by working across social enterprises,
corporations and consumers.
Sattva works with social Enterprises in
strengthening their strategy and
execution, in a resource-efficient and
in an effective manner, through hands-
on consulting, as well as program
management services. They engage
consumers on sustainable-living through
our media platform, ‘The Alternative’.
The Alternative combines online
editorial, social media and on-the-
ground activities, to foster conversations
and action around social impact and
sustainability. They collaborate with
corporations to define and execute
a holistic sustainability agenda that
cuts across their internal operations,
engagement with their ecosystem, and
their role as part of the society.
The dialogue around social impact
has always been divisive – non-profit
organizations as opposed to for-profit
organizations; social workers, as opposed
the mainstream consumerist; foundations
as opposed to large companies. As
innovative models of combining profit
with social impact gains prominence in
India, Sattva sees itself at the cusp of this
change.
DRF has partnered with Sattva for two
projects – ‘Good to Great’ and ‘Genesis’.
All activities related to improving
existing LABS are clubbed together in
to a project called ‘Good to Great’. All
activities about new refinements to
LABS as a product are clubbed under a
project titled ‘Genesis’. As part of the
Genesis project we have developed
three variants of LABS – HLS (High Life
skills LABS), FS (Finishing School) and
US (Up-Skilling). Genesis is being
implemented as a pilot in the certain
centers. A mega study has been launched
inSeptembertocollectrelevantdatafrom
4 important stakeholders (facilitators,
aspirants, alumni and employers). A total
of 210 facilitors, 500 aspirants, 120 alumni
and 60 employers will be participating in
this survey. These inputs will further help
us refine our processes – both under
’Good to Great‘ and ‘Genesis’ projects.
OUR
PARTNERS –
SATTVA
CONSULTING
“
“
sattva

LABS for Persons with Disabilities (PwD) is DRF’s initiative to find ways to
create sustainable livelihoods for persons with disabilities with training, and by
collaborating with various NGO’s and organizations to create awareness about
the PwD training. DRF organizes Job Fairs and Counseling Camps along with
other NGOs to spread awareness about the training.
The past quarter has been transformational for PwD programme. From initiating
new centres, to getting a deeper understanding of employers and aspirants and
create a lasting impact, it has been a completely a new phase in PwD programme’s
history.
A total of five new centres have been initiated in North zone and South zone and
three more centres are soon to be initiated by the end of this year. Dr. Reddy’s
Foundation has been made a preferred partner by the Ministry of Labour and
Employment, Government of India, to initiate training programmes for PwD
at Vocational and Rehabilitation centres of all the major states in India. Under
the PwD programs, a new initiative has been taken to provide lodging and
boarding facilities to twenty five percent of the aspirants in every batch, to reach
and provide jobs to rural PwD youths. The PwD projects are being funded by
Dr. Reddy’s Laboratories (8 Centres), Accenture (9 Centres) and Bharat
Petroleum Corporation Limited (2 Centres).
In July a ToT (Training of Trainers) was
conducted by Shanti Raghavan, Founder,
Enable India on the employability of the
PwD aspirants. It dealt with getting a deeper
understanding of employers concerns about
employing PwD, and also techniques to be
used to prepare aspirants for jobs. “We are no
longer begging for jobs from the employers”
says Shailesh Kumar, Centre Coordinator,
Delhi, after attending the training programme.
The training has helped the PwD teams in
serving both employers and the aspirants in a
better manner. The training also included the
ways the PwD teams can identify jobs for the
aspirants by creating awareness about simple
work place solutions to the employers. The
Calicut team has been simulating the work
place environment, at the centre, to prepare
aspirants for the job. Other centres will
soon implement the same method at their
respective centres. The Karkardooma team
has developed new techniques to include
the hearing impaired in life skill activities,
on topics such as communication etc, which
have helped these aspirants to get more
involved in the training programme. Also, the
centre teams have begun using silent National
Anthem videos during the morning assembly,
to involve all the aspirants.
The ToT by Enable India inspired the Centre
teams to break out of the traditional methods
of networking with employers and preparing
aspirants for interviews. A ToT on Arbinger
Principles inspired the PwD Assistant
Managers to build a more collaborative
culture at the centre.
A valedictory function was organised by the
Gaddiannaram team to distribute certificates
to the trained aspirants. The event was graced
by Anuradha Prasad, Managing Trustee,
Dr. Reddy’s Foundation and Singi Reddy
Srinivas, GHMC floor leader. A total of 130
aspirants who participated in the programme
completed their LABS programme.
The event marked the completion of 4
batches at Gaddiannaram.
In August, various events were organised
across all the centres to celebrate
Independence Day. A painting competition
was organised by the aspirants at the
Noida centre.
LABS-PwD (People with Disabilities)
32 year old Divya Misal wanted a stable job to support her family of 6. She lost her father at a young
age and stays in a joint family with her brothers, mother, sister-in law and nephew. Divya had to
discontinue her education after her 9th
standard owing to the fact that she was to be married. Things
did not work out and so she started working as an executive at a local fashion boutique earning a
monthly salary of `6000 while staying with her mother and brothers. Soon after she met with a road
accident and lost her hand. Due to this, she lost her hope of having a better future. Her mother
discouraged her from taking up a job, thinking it would be difficult for Divya to cope with the work
place challenges.
Through a mobilization drive organised by the LABS-PwD team in Ghatkopar, she got to know about
the training programmes. She was highly influenced by it and enrolled herself in the ITES domain in the
BPCL supported LABS center in Byculla, Mumbai. Initially hesitant to attend classes and participate in
class room activities, Divya slowly regained her lost confidence. After 45 days of training, Divya was
placed with Vertex Solutions, Airoli, as a Telecaller on a monthly remuneration of `7500.
Today Divya wishes to finish her graduation. Her additional income has not only helped her family, but
has given her confidence. She is very happy with her success now and sees herself working in a good
managerial position in future.
30 year old Jolly Bandopadhyay comes from a lower middle class family; is married, and wished to help
her husband by being an earning member of the family. She is orthopedically challenged with her right
limbs not functioning properly. Jolly had finished her 10th
before marriage but could not continue studies
owing to her family’s financial problems.
Jolly came to the LABS-PwD Centre at Salt lake, Kolkata, with her husband. She enrolled herself in the
program after counseling, and completed the 60 day program. After the training, Jolly was placed as an MIS
executive with the zonal office of Dr. Reddy’s foundation in Kolkata, earning a monthly remuneration of
`5500.
Jolly finally came out of her house, leaving behind her physical challenges. She is very happy about this
and says that this has given her an opportunity to know her inner self and regain her lost confidence.
“LABS training proved to be a boon for me and the facilitators supported me fully. LABS has transformed
me into an optimist. Everyday motivates me, as it has something new in it for me to learn. I know I would
reach great heights and prove it to people who always looked down upon me. I want to let them know
that physical disability is not precondition for failure. One would fail only if he/she stops trying. I am
proud of myself and consider myself as my role model”, says a super confident and happy Jolly.
Born into an economically backward family in Kanyakumari, 34 year old Rajesh GP is orthopedically
challenged. His father is a retired postmaster, who was the only earning member in his family. The
family’s monthly income is of `5000. The family found it difficult to sustain itself on this meager income.
This compelled Rajesh to find a job and contribute to the family income.
While looking for a decent job, Rajesh came to know about the ‘Accenture’ supported LABS-PwD
center at Trivandrum. He approached the center coordinator who counseled him about his career and
Rajesh decided to opt for the 45 day ITES domain training at LABS-PwDcenter, Trivandrum.
Rajesh’s determination was evident right from the start. He was very attentive, showed a keen
interest in all the topics and had a good grasping power. He showed a phenomenal improvement in his
interpersonal skills. He was highly ambitious. Rajesh travelled 83 kms to the LABS centre every day.
On completing the training program, Rajesh got a job at JCT Pvt. Ltd as a computer operator on a
monthly remuneration of `5000. His daily activities started at 5.30 am and he had to catch a bus to
travel for 2½ hours to reach the work place. On the basis of his performance and dedication, within
3 months his salary was raised to `9500 with free food and accommodation.
Rajesh noticed a gradual transformation in his personality. He is confident now of being financially
independent and he supports his family too. Inspired by Rajesh’s dedication, The JCT Company has
taken the decision to take as many aspirants from LABS-PwD, Trivandrum. This has helped the other
aspirants in the PwD Labs Trivandrum. Currently 14 aspirants from LABS-PwD Trivandrum is working
in JCT Pvt Ltd.
Divya Misal
Jolly Bandopadhyay
Rajesh GP
Enabling the Disabled
with Self Confidence
“
“
Success Stories

Improving Agricultural
Productivity and Enhancing
Income
Rural Livelihoods aims at enhancing and ensuring regular income to farmers and
their households by taking income enhancing technology interventions to the
door-steps of farmers.
With a substantive objective of reaching to 22,000 farmers by March 2015,
Rural Livelihoods is present in 9 states and 29 locations across India.
Rural livelihoods has been extending its agricultural extension services through
105 primary and peripheral interventions for some of the major crops, such as
paddy, maize, cotton, sugarcane, vegetable cultivation, pulses etc.
Skilling Rural Youth (SRY)
Rural Livelihoods has recently initiated Skilling Rural Youth. The SRY program
is being implemented as substantive interventions that provide farmers with
additional, and regular income, by providing life-skills and job opportunities for
their unemployed children. SRY is now being run in 5 projects. During July to
September 2014, 82 youth have been trained and provided jobs.
Awareness camps
1. Animal Vaccination
With a major goal of improving the health and mortality of livestock, ‘RL’ team
have been organising Animal Vaccination camps across their projects. These
camps are supported by the local government veterinary departments and by
other stake holders. Through this initiative, livestock are vaccinated to prevent
major diseases such as Foot-and-mouth disease, haemorrhagic septicaemia
(HS), Peste des Petits Ruminants (PPR), black quarter (BQ), Regular deworming
camps are also organised. During July to September 2014, about 40 vaccination
camps have been organised and 5477 livestock vaccinated in RL projects in
Bankura (West Bengal), Jammikunta (Telangana), Pydibheemavaram (Andhra
Pradesh), Durg (Chattisgarh) and Mirzapur (Uttar Pradesh).
2. Digital Dissemination
To reach out to a greater number of farmers
for effective implementation of agricultural
interventions, Rural Livelihoods has initiated
the Digital Extension model. Digital Extension
has proven to be a cost effective and powerful
dissemination methodology which helps
reach a higher number of farmers in a short
period of time.
Through this extension model, recommended
agricultural information is disseminated to
small and marginal farmers using locally
produced videos. In this extension model, a
trained project team will make the videos on
various interventions and the final videos will
be shown to farmer group using a projector.
These farmers groups are oriented on the
essence of the various practices and proven
technologies for further adaptation on their
farm holding.
A training program for field staff on basic
video shooting and editing was organised in
the Jammikunta project recently. Teams from
5 projects have attended the training and have
started to shoot the various interventions
Rural Livelihoods
Dada Pandurang Thombare, a 50 year old
farmer, own 16 acres of land at Shirapur, Daund,
which feeds a family of 7. The major crops, that
he grows throughout the year are sugarcane and
vegetables.
Due to the poor quality of the irrigation water, the
productivity of the land was less than expected.
The available water was not proper for crop
growth. The poor quality of the water was not
right to nurture the white root of the crop. This
in turn affected crop growth and yield.
42 years old Munakala Appayyamma lives in
Varisam village of Srikakulam District of Andhra
Pradesh with her husband Ramu, who is also a
farmer. They are classed as Below Poverty Line
(BPL). She has a son, who is pursuing his final
year of graduation.
Before the Kitchen Garden project, her family
used to purchase vegetables from the weekly
market for their daily consumption. For this,
she had been spending nearly `1600-1800 per
month. When she joined the Kitchen-Garden
project, she attended the compulsory training
which were organized by DRF team in Varisam
village. On completion she received a seed kit
which contains the seed varieties of Beans, Ridge
gourd, Lady’s finger and Leafy vegetables.
They established a kitchen garden in the month
of February 2014, in an area of approximately
0.03 acres. They have completed one growing
cycle, and the benefits are showing clearly. Just
three months after starting the project, they are
producing enough vegetables to not only feed
themselves and they gave the surplus to the
neighbors and relatives. Each month, they have
been producing approximately 25 kilograms
of vegetables worth `750. In addition to this,
they have also been able to save money. On an
average they save `750 per month. She spends
about half an hour a day on the Kitchen Garden,
which now is their main source of savings.
The Kitchen Garden project has clearly changed
the daily lives of this couple. They have stopped
purchasing the vegetables from the weekly
market. In addition to this they have planned
for future expansion. Based on the success of
the kitchen garden, Appayyamma’s family is
also experimenting with other best-practices in
agriculture like – Intercropping with Banana, and
in Organic and Biodynamic Practises in Maize
and Paddy.
In a village meeting organised by the DRF Rural
Livelihoods team, Dada came to know of a
simple solution which would make the water
suitable for irrigation. ‘Water conditioner’ is
a technology which removes the salinity from
water and makes it fit for agriculture. Due to
the uncontrolled use of irrigation water and
chemical fertilizer, salinity increases in the soil,
resulting in the decreasing yield of sugarcane and
other crops in the region. The magnet based
‘water conditioner’ eliminates salinity, both in
the water as well as in the soil and thus restores
soil fertility. This results in increasing the yield of
sugarcane by 20%. Since the last year, Dada has
been using this technology on his farms.
“Previously I tried to use a large amount of
chemical fertilizers to increase the productivity
of my farms, but I failed. Installing the water
conditioner has proved to be highly effective for
the crops. The water purified by the conditioner
is not only used for agriculture, but we can
drink it as well. This is an advantage, because
our health has improved too. Setting up a water
purifier was not affordable as it used to purify
only 15 litres in 5-6 hours. With the water
conditioner we don’t have to worry about that
at all”, says an elated Dada.
Moodu Tookya
Dada Pandurang Thombare
Munakala Appayyamma
26 year old Moodu Tookya owns 4 acres of land
in Sadhya Thanda village in Parvatahgiri mandal,
Warangal district of Andhra Pradesh. Cotton and
Paddy are the major crops that she grows on her
land. She used to leave her land fallow after the
harvest.
She attended one of the mobilization drives in
her village organised by the Rural Livelihoods
team of DRF. Here, the community mobilizer
explained the importance of vegetable cultivation.
“Previously after harvesting cotton, we used to
leave the land fallow. After the training I got with
DRF, this year, I started cultivating vegetables
on the same land. Initially I started with ¼
acre of land. I sowed more than 3 varieties of
vegetables – tomato, brinjal and leafy vegetables.
In summer, vegetables are in demand. I directly
sold these vegetables in nearby villages, and
because of that I earned extra. I invested
`4500, and I earned `17,500. This has made me
financially independent even after the harvesting
of main crops”, says a contended Moodu.
“
“
Success Stories

Rural Livelihoods
Andhra Pradesh
Dr. Reddy’s Laboratories Limited
(Pydibheemavaram – Srikakulam)
DRF CORE (Palasa – Srikakulam,
Araku – Vizag, Ananthapur)
Telangana
Ernst & Young Foundation (Warangal)
DRF CORE (Sri Rampur – Adilabad,
Kamareddy – Nizamabad)
Dr. Reddy’s Laboratories Limited
(Miryalaguda – Nalgonda)
HNI Supported (Jammikunta –
Karimnagar)
Chhattisgarh
DRF Core (Jamul - Durg, Dantewada)
Maharashtra
Sampark Foundation (Indapur - Pune)
DRF CORE (Buldhana, Washim, Tadoba,
Jalna, Daund-UPNRM, Daund)
West Bengal
Ernst & Young Foundation and DRF
Core (Bankura)
Odissa
DRF Core (Koraput)
Karnataka
DRF Core (Gadag)
Uttar Pradesh
DRF Core (Mirzapur, Varanasi, Chandauli)
Livelihood Programs 2014
LABS PwD
Telangana
Accenture (Hyderabad – Vidyanagar)
PwD DRL-I (Mahbubnagar, Hyderabad – Gaddianagaram, Kukatpally)
Delhi NCR
Accenture (Karkardooma)
Karnataka
Accenture (Bengaluru - Jayanagar)
Kerala
Accenture (Trivandrum)
PwD DRL-I (Kochi, Calicut – Kozhikode)
Maharashtra
Bharat Petroleum Corporation Limited (Mumbai - Sion)
Tamil Nadu
Accenture (Chennai - Perambur)
Uttar Pradesh
Bharat Petroleum Corporation Limited (Noida)
PwD DRL-I (Kanpur)
West Bengal
Accenture (Kolkata - Salt Lake)
Rajasthan
Accenture (Jaipur)
Punjab
PwD DRL (Ludhiana)
Punjab
Accenture (Amritsar)
Rajasthan
DRL-I (Udaipur)
Tamil Nadu
Ernst & Young Foundation
(Chennai - Tambaram & Perambur)
Congnizant-II (Krishnagiri)
Uttar Pradesh
Accenture (Allahabad, Kanpur, Raebareli)
DRL-I (Agra, Lucknow-Gosaiganj)
Uttarakhand
Accenture (Dehradun)
West Bengal
(Kolkata - Dum Dum)
Michael & Susan Dell Foundation
(Kolkatta - Baruipur & Barrackpore)
CESC-I (Howrah – Howrah Maidan)
Accenture (Kolkata – Barasat)
Cognizant (Kolkata – Subhasgram)
DRL-I (Darjeeling – Siliguri)
LABS
Andhra Pradesh
(Kakinada, Vizag, Vijayawada,
Hyderabad - Mehdipatnam & Uppal)
Cognizant Foundation (Vizianagaram)
Accenture (Rajamundry)
DRL-I (Bobbili – Vizianagaram)
Bihar
(Patna - Mithapur)
DRL-I (Patna - Pirmohani-Balmi)
Accenture (Patna - Danapur)
Chhattisgarh
Accenture (Durg, Raipur, Bilaspur)
Dadra & Nagar Haveli
(Silvassa)
Delhi NCR
(Tilak Vihar)
(Najafgarh, Loni, Buradi)
BlackRock (Mahipalpur-1)
Gujarat
(Rajkot, Vadodara, Vyara)
Accenture (Bhavnagar)
Himachal Pradesh
(Shimla)
Jharkhand
Accenture (Ranchi - Lalpur)
DRL-I (Ranchi - Hinoo)
Karnataka
(Bengaluru - Bommanhalli)
Accenture (Bengaluru - Shivajinagar)
(Mysore)
Kerala
(Kozhikode, Kottayam, Alleppey, Kollam
Kochi, Palakkad)
Madhya Pradesh
(Bhopal - Kotra & Indrapuri,
Jabalpur - Adhartaal & Aloknagar, Indore)
Odisha
Accenture (Balasore, Cuttack)
Michael & Susan Dell Foundation (Puri)
Statewise Numbers
from 1-Jun-14 to 31-Aug-14 (LABS-S)
State Livelihoods
Andhra Pradesh 738
Bihar 266
Chhattisgarh 328
Dadar Nagar Haveli 134
Delhi 582
Gujarat 531
Himachal Pradesh 45
Jharkhand 193
Karnataka 370
Kerala 661
Madhya Pradesh 355
Maharashtra 15
Odisha 422
Punjab 90
Rajasthan 18
Tamilnadu 98
Telangana 490
Uttar Pradesh 381
Uttarakhand 82
Total 6288
State Farmers Impacted
Andhra Pradesh 484
Chhattisgarh 1375
Maharashtra 1929
Telangana 3005
Uttar Pradesh 665
West Bengal 532
Grand Total 7990
Total Livelihoods Impacted so far...
304470
AndhraPradesh Bihar Chhattisgarh Dadar Nagar Haveli Delhi
Gujarat Himachal Pradesh Jharkhand Karnataka Kerala
Madhya Pradesh Maharashtra Odisha Punjab Rajasthan
Tamilnadu Telangana Uttar Pradesh Uttarakhand
AndhraPradesh Chhattisgarh Maharashtra
Telangana Uttar Pradesh WestBengal
From 1-Jun-14 to 30-Sep-14, 7990 farmers were impacted through 5131 substantive interventions.
Livelihoods by State in 2014
Farmers Impacted in 2014

Snapshots of LABS
DRF in News
JFKDFL
Learning and Development (L&D)
The Learning and Development team have concentrated on initiatives that
build strengthening interpersonal relationships to enable better collaboration and
organizational productivity.
b. Conducting weekly assessments
and issuing the course completion
certificates to the trainees.
c. Best practices followed in class
room delivery and B2Y networking
was also discussed.
d. This training of trainers helped all
the domain facilitators to handle
the domain more effectively and
efficiently.
2. Arbinger core @ work
Its almost 18 months since we have
taken up the journey of ‘Arbinger’,
which makes us ask the three basic
questions: How am I a problem for
others? How can I be more helpful to
others? and How can I help things go
right? It was a top down approach; the
journey started with Sr. Management
practicing the principles learnt right
from the beginning, and resulted into
conditional collaboration among the
different functions. This created a
direct impact on the response time
and reduced the time taken for
various transactions. This culture has
percolated down to the next levels.
The organization has thus chosen to
make these powerful principles apply
to at all levels of the organisation.
An intensive Arbinger training
program for all assistant managers
of LABS was organised, a 2-day
Arbinger core @ work followed
by 3-days of intensive discussions
around how to apply the principles
into their day-to-day work. A total
of 33 participants have attended the
program at Head Office, Hyderabad.
This program was aimed at helping
all the participants to internalise the
Arbinger principles, and support their
teams to live-in Arbinger. In a way,
the organization wanted to develop
the Arbinger culture in core at work.
Strengthening Internal & External Capacity Building
Contentdevelopment–CustomerRelationsandSales
In our country due to the impact of our government policies, the
scope for employment in Customer Relationship & Sales has increased
substantially day by day. The market, thus, expects employees to be
equipped with Customer Relationship & Sales skills to operate well in
the work place.
Having understood market requirements and based on the inputs
received from various stakeholders, CRS curriculum has been
improved to equip aspirants with the knowledge and skills that match
with developments that happen in the sector. The updated curriculum
helps aspirants to improve skills that suit different sectors such as the
Retail, Service sales, Insurance etc.
Training
1. CISCO Domain Training of Trainers (ToT)
Hardware professionals and network administrators are in great
demand in IT, software and web hosting companies. In India there
are enormous opportunities for young professionals in IT/software
companies with excellent remuneration.
In order to match with the skills set required by the industry there
is a need to improve efficiency in our CISCO domain deliverables at
the centre level so that aspirants get quality technical training which
will enable them to fit the requirement of the Industry.
To fill the gap & improve efficiency of the program, a CISCO domain
TOT has been designed and delivered to our facilitators across the
country. A total of 16 facilitators across zones have undergone
CISCO training of trainers at HO on 27th
& 28th
June 2014.
During this 2-day programme, facilitators were oriented on how to
use CISCO’s online learning management system for virtual class
room creation.
a. Delivery of sessions using simulation tools for effective learning
experience.
Accenture conducted a voluntary event at LABS center, Hyderabad, Telangana
Mobilisation and induction activity on picnic by LABS team in Vadodra, Gujarat
Money management initiative by the LABS,
Alleppey team
Career oriented presentation on Life Skill
by LABS team Bhopal, Madhya Pradesh

OUR PARTNERS
EMPLOYERS
Spotlight
‘m±
‘m± H$s
n[a^mfm
As limitless as the sky is, so is the
love of a mother.
So engrossed is she in the love
of her children, that her youth
passes by without her care.
Such is her encompassing love,
that even when we are alone
on foreign shores, she gives us
strength in our dreams.
When a loved one leaves in
search of new horizons, her
eyes are etched on the doorway
waiting for her loved child to
return safely.
A mother is soul connected to
her children, their wounds scar
her heart.
Words of thanks fail her, for she
bequeaths life and blessings to all
even in the face of death.
Unconditional is the love of a
mother, limitless is her affection
and care. The value of which is
best known by those who seek
their mother’s presence in the
skies above.
Ajay
Domain-ITES
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Domain-ITES
Center-Loni

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