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- 1. How must SONY change its business strategies for 2010 and beyond? s1160083 Hiroyuki Kobayashi
- 2. Outline ・Company name Sony Corporation ・Opening of business or practice th May 7 in 1946 ・The head office Konan,Minato-ku,Tokyo,Japan ・The chairman, vice-chairman Howard Stringer, Ryoji Chubachi
- 3. The main products ・Home audio ・Portable audio ・Video camera ・DVD-video players/recorders ・LCD TV ・PC ・Printer etc・・・
- 4. History - 1 1946:Establish Tokyo telecommunications industry Co., Ltd. 1947:Move a head office and factory in Shinagawa-ku,Tokyo. 1950:Release “Sony Tape” that tape based on paper applied Japan's first magnetic iron ore. 1955:Decide to use Sony-mark on Totsu mechanic product. 1958:The company's name change Sony,Inc. 1960:Establish “Sony・Corporation・of・ America” in America.
- 5. History - 2 1962:Release oar transistor TV of world minimum and the most lightweight. 1965:Release home VTR “video recorder”of world's first. 1967:Release IC Radio of world's first. 1973:A Trinitron color television system is winning Emmy Awards for the first time in a Japanese company. 1979:Release stereo cassette player “Walkman”.
- 6. History - 3 1982:Release CD player of world's first. 1983:Introduce the business headquarters system. 1984:Release portable CD player. 1994:Abolish the business headquarters system. And introduce an office company system newly. 1995:Establish the Sony communication network ,Inc.
- 7. History - 4 1997:Establish the Sony marketing,Inc. 1999:Release the entertainment robot "AIBO". 2001:Develop 13 inches full color organic electroluminescence display of the world's greatest size 2003:Release Blu-ray Disc recorder of world's first. 2005:Abolish an office company system, and it is reorganized by the organization led by the business headquarters 2009:Conclude a contract to picturize "FIFA World Cup" in 3D for the first time in the world with FIFA.
- 8. After this ○The action in the environment ・Announced operation and environmental plan "Road to Zero" to aim at "zero environmental load" through the life cycle of the product in the long term. ・By this plan, we establish a concrete middle aim for "zero environmental load" realization and wrestle for promotion of the further activity for the achievement in the future.
- 9. After this ・By digitization of the cinema production, we compare a CO2 discharge with a conventional film by delivery, the screening, a process of the disposal from a complete package and can reduce about 40%. ・New business opportunity ・pigment sensitization solar battery ・biobattery etc・・・
- 10. Reference http://en.wikipedia.org/wiki/Sony http://www.sony.net/ http://www.webhostingreport.com/learn/sony.htm