Wall of Shame Documentation
- 1. The Story of Wall of Shame Presented by Rokas SAlasevicius Gabe Alatorre Jeff Laretto
- 2. What We Thought in the Beginning… “ All the applications on Facebook are about loving friends.” “ Let’s create an Evil application. The one that is about hating on something.” Wall of Shame Great Idea! It will go viral, we will attract so much attention. I am not sure about it, but we can try…
- 3. What Initial Feedback Did We Get? BJ Fogg “ I am so NOT impressed by your application…” Dave McClure “ This application rocks. Cool concept, great potential for virality…” Most common answers from online questionnaire “ I doubt I would use the application…” “ I will not invite my friends to use it…”
- 4. The Golden Rule Don’t analyze Move on Try it Let’s do it!
- 5. This Is Our Result Choose a topic Hate on it Tag friends Link to it Make a list of top 5 hated things See popular hate objects
- 6. AARRR Basics Acquisition – where do users come from? Activation – how do you make them happy with your app? Retention – do they come back over time? Referral – will they tell their friends about it? Revenue – can you monetize any of this behavior?
- 7. AARRR in Action Acquisition Hey, come and start hating Activation This is your territory, shame and hate on whoever you want Retention Hey check out who is the biggest hating object today! Referral It is more fun to hate on someone together, invite your friends Revenue Advertising
- 8. Acquisition and Activation Various channels Mini / news feed – “Jeff has installed the Wall of Shame are you gonna take the lying down?” Mini / news feed – “Jeff hates Microsoft. Are you gonna respond?” Invite friends page Notifications – “Jeff hates on you. Are you gonna respond?”
- 9. Activation Appeal – let’s have fun Browse the list of most popular hate objects Express yourself Hate whoever you want Link to the object online Appeal – let’s have fun Browse the list of most popular hate objects Express yourself Hate whoever you want Link to the object online
- 10. Retention, Referral, Revenue Hey come and check what’s new Hate of the day Hate of the week Popular by friends Popular by network Emphasis on the invitation page Message “It is more fun to hate on someone together” Tagging friends on hate object i.e. my friend hates McKinsey, I tag them to my cause and give strong reason to support Revenue Advertisements
- 11. After Two Weeks Our application sucks… We have only several hundred users Graphics is terrible Users don’t like the concept Too early to give up Time for Turn Around
- 12. Our New Graphics The same concept Pictures instead of words This looks so much better
- 13. Honestly… This is still the same concept Our application is not engaging People have no incentives to invite others Let’s ditch it! Let’s move on to something else
- 14. END of STORY