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Value Chain Analysis: Learning objectives Mapping Industry value chains Calculating the economics of value chains Understanding the difference between Industry value chain and a company's value chain Understanding a company's value creating activities De-constructing value chain to create competitive advantage
Discount Industry Value Chain Natalie-Rosanna Rebot
Economics of Industry Value Chain
Discount Industry Value Chain Visualized:
Traditional Manufacture -> Wholesaler -> Retailer -> Customer Wal-Mart Manufacturer ->Wal-Mart -> Customer Sandro Olivieri
Walmart Value Chain Natalie-Rosanna Rebot
Walmart Value Chain The World of Walmart Map Growth of Walmart
Economics of Walmart Value Chain
Walmart Value Chain
Presented by: Benjamin Fieman MBAM 619 Strategy Management Professor Sunil Mehrotra WAL * MART Value Chain
Value Creating Activities Inbound Logistics (3.4%*)‏ Operations (Building Rentals) (1.9%**)‏ Licensing (0.2%)‏ Marketing (1.1%)‏ Shrinkage (1.3%)‏ Salary/Wages (10.8%***)‏ Cost of Goods Sold (~74%****)‏ *= Averaging 1984 and 1985 logistics numbers ** = Adding 0.1% to the late 1970’s number *** = Averaging the salary figures given **** = Averaging COGS/Sales for 5 years Natalie-Rosanna Rebot
WAL * MART’s Value Creating Activities % Sales COGS Operating Profit 75.3% 24.7% Oper. Activities 17.6% Oper. Income 7.2% Ben Fieman
 
Walmart  optimized its Value creating processes!!
Walmart's Business logic Everyday low prices More customers More goods sold Lower prices  from suppliers Lower operating Costs

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Walmart Case Analysis...Value Chain

  • 1. Value Chain Analysis: Learning objectives Mapping Industry value chains Calculating the economics of value chains Understanding the difference between Industry value chain and a company's value chain Understanding a company's value creating activities De-constructing value chain to create competitive advantage
  • 2. Discount Industry Value Chain Natalie-Rosanna Rebot
  • 3. Economics of Industry Value Chain
  • 4. Discount Industry Value Chain Visualized:
  • 5. Traditional Manufacture -> Wholesaler -> Retailer -> Customer Wal-Mart Manufacturer ->Wal-Mart -> Customer Sandro Olivieri
  • 6. Walmart Value Chain Natalie-Rosanna Rebot
  • 7. Walmart Value Chain The World of Walmart Map Growth of Walmart
  • 8. Economics of Walmart Value Chain
  • 10. Presented by: Benjamin Fieman MBAM 619 Strategy Management Professor Sunil Mehrotra WAL * MART Value Chain
  • 11. Value Creating Activities Inbound Logistics (3.4%*)‏ Operations (Building Rentals) (1.9%**)‏ Licensing (0.2%)‏ Marketing (1.1%)‏ Shrinkage (1.3%)‏ Salary/Wages (10.8%***)‏ Cost of Goods Sold (~74%****)‏ *= Averaging 1984 and 1985 logistics numbers ** = Adding 0.1% to the late 1970’s number *** = Averaging the salary figures given **** = Averaging COGS/Sales for 5 years Natalie-Rosanna Rebot
  • 12. WAL * MART’s Value Creating Activities % Sales COGS Operating Profit 75.3% 24.7% Oper. Activities 17.6% Oper. Income 7.2% Ben Fieman
  • 13.  
  • 14. Walmart optimized its Value creating processes!!
  • 15. Walmart's Business logic Everyday low prices More customers More goods sold Lower prices from suppliers Lower operating Costs