Wba Overview
- 1. Providing Intelligence for Growth WBA Capabilities Overview Prepared For General Viewing
- 2. Agenda • Background on Wolverine • Our View on Planning Process • Case Studies • Challenges in 2012 & Beyond 2
- 3. Why Executives Seek Our Assistance • “To grow, we need to understand our competitive environment, our customers’ demands, threats from new technologies, pressure from our suppliers, and the impact of social, political, and economic forces in our global markets.” • “We need better intelligence and analysis to help us make the right investment decisions every time.” • “Our new product development cycle does not yield significant new products on a timely basis.” • Most of our sales are through distribution, we do not have direct access to what the end user thinks about our product nor do we fully understand their needs.” • “Our planning cycle is not robust, we need a roadmap for successful revenue and margin growth.” 3
- 4. Representative Project Topics • Business Planning – Multi-year Strategic Marketing And Operations Plans • Product Planning & Product Development – Idea Generation & Validation – Process, Project Selection, Cycle Management • Strategic Positioning Intelligence – Analyzing All Elements Of Value Chain • Voice Of Customer & Customer Satisfaction Research – Survey Design, Execution And Corrective Action Plans • Market And Geographic Expansions – New Opportunities Utilizing Existing Technologies • Mergers & Acquisitions – Target Identification, Preliminary Study, Integration 4
- 5. Our View on Planning Process 5
- 6. When Clients Use Wolverine • Larger Companies – Preparation for planning process – Intelligence gathering for new verticals, geographies, or customer groups – Horsepower in a pinch • Smaller Companies – Building a business plan for future – Outsourced strategic marketing – M&A 6
- 7. Representative Case Studies • Market Intelligence: New Channel • Market Intelligence: New Products • Market Intelligence: Voice of Customer • Market Validation: New Entry • Product Branding: Name Selection 7