Wd131 unit 6 module 3 type as visual organizer
- 1. It is important to harmonize the characteristics of a typeface with the intended message. Factors that affect readability and legibility, include: •Type size, leading, and kerning •Number of characters and line length •Font selection—serif, sans serif, and fancy •Typeface selection . Type WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 2. The upper halves of characters are scanned by the eye making for easy recognition and reading Words set in lowercase type are more easily recognizable than words set in uppercase type Type should be seamless and not call attention to itself. Legibilty WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 3. Too tight of spacing causes the reader to work harder. Too loose creates rivers disrupting eye movement across a page Normal is “just right”. Spacing WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 4. Not all typefaces are created equal WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 5. Most text settings are improved with a 1-2 point increase in leading. Too much linespace can cause type to become disjointed and ununified. Leading WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 6. Should be comfortable to read Larger type = longer line length Should not exceed 35 - 70 characters per line Line Length WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information
- 7. Widows A short line at the end of a paragraph. General rule of thumb: if it is less than 7 characters it is a widow. Orphans A short line that appears at the top of a column or the first line of a paragraph that appears at the end of a column or page. Widows & Orphans WD131: Fundamentals of Design Unit 6: Type Module 3: Type as a Visual Organizer of Information