We don't Hate Web
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The document discusses the advantages of the web over native mobile apps. It notes that while mobile apps brought behavioral changes, the web allows for low entry barriers, rapid experimentation, and is not disconnected like apps. It also discusses how companies like Facebook found moving to apps slowed them down. The document then outlines challenges of the web like device fragmentation and browser compatibility issues. It proposes approaches like Flipkart's single page web app model and client-heavy PhrontendJS framework to bridge the gap between web and native experiences. Finally, it advocates bringing the best of web and native together through experience, agility and scripting native capabilities.
We don't Hate Web
- 1. We don’t hate the Web Amar Nagaram @_amar_n
- 2. W h a t i s t h i s t a l k N O T a b o u t ?
- 3. Why would any one hate web?
- 4. Why would any one hate web? Low entry barrier
- 5. Why would any one hate web? Rapid Experimentation
- 7. “Moving to app slowed us down” - facebook
- 12. New means of discovery
- 13. App is your Brand
- 14. App is your Brand
- 15. Mobile brought a behavioral chang
- 16. But web on the other hand…!
- 17. Its not just web, it’s the browser too..!
- 18. Browser compatibility Touch Compatibility Orientation Compatibility Ref: quirksmode.org
- 19. • Asynchronous Rendering • Local cache Policies • Access to native elements • Client Optimizations What would a browser need then?
- 20. Native and web dont access native components the
- 21. W h a t d i d F l i p k a r t d o t o a d d r e s s t h e s e ? • Linchpin: Single page web app • Richer and faster experience • Support for Non-JS browsers • SEO compatibility • PhrontendJS : Client heavy web app to bridge the gap between web and native experience. Web is always a catch-up game
- 22. “Accessibility should not be confused to experience
- 23. “Design is not about how it looks, it is about how it works”
- 25. The Road Ahead
- 26. Bringing best of the two worlds together Experience + Agility (scripting native)
Editor's Notes
- #3: This talk is not to preach which one is better over the other. It is very subjective to the product you are building and the experience you would like your customers to have. We would like to share our findings and learnings and what constituted us to make the call.
- #12: Customers’ traditional ways of discovery dont work for apps yet.
- #15: This is one instance where we were hit for something not related to app. Your app is the new voice your customers have to make their point not only heard but get counted.
- #16: How many of you stopped taking notes in a meeting and started taking a picture of the white board after the meeting?
- #17: Web brought the same behavior to mobile. Thats where the disconnect started.