Wealth Dynamics E-Guide

The profiling system for entrepreneurs to find their flow
Genius Guide to

The Genius Guide to Wealth Dynamics 3
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The Power of Wealth Dynamics 4
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What is Wealth 6
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The Wealth Paradox 6
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The Net & The Garden 9
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The Wealth Equation 11
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The River of Wealth 11
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Sculpting the River 11
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The Wealth Equation 14
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The Opposites of Value 16
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The Opposites of Leverage 18
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How to find billionaires 20
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The Eight Wealth Profiles 21
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Parallel Universes 21
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The Wealth Profile Square 22
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The Creator - “Creating a better product” 23
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The Star - “Creating a better brand” 25
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The Supporter - “Leading the team” 27
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The Deal Maker - “Bringing people together” 29
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The Trader - “Buying low, selling high” 31
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The Accumulator - “Collecting appreciating assets” 33
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The Lord - “Controlling cash flow assets” 35
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The Mechanic - “Creating a better system” 37
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The Five Frequencies 39
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The Background of Wealth Dynamics 41
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Next Steps 43
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World’s Leading Tool for Entrepreneurs. Know your Profile | Click Here to Take the Test 2

The Genius Guide to Wealth Dynamics
“Everyone is born a genius,
but if you judge a fish by its ability to climb a tree,
it will live its whole life believing that it is stupid.”
Welcome to the Genius Guide to Wealth Dynamics. This guide is a summary of the Wealth
Dynamics Test for entrepreneurs. Wealth Dynamics is part of a family of profiling tools
that have been used by over 500,000 people around the world to find and follow their
flow.
Read this guide as part of the “Wealth Dynamics Mission” on GeniusU. Take the Wealth
Dynamics Test, and follow the assessments, videos and steps of the mission to track
your progress and grow your success. This guide and the online mission is a free
resource to help you to find your flow.
In this guide, you will see that Wealth Dynamics is far more than a profiling tool. It is
both a language of entrepreneurship which allows us to tune in to the concept of flow
and it is a map of wealth. It allows us to see that wealth has a place for all of us,
provided we follow the path that lets us shine.
Once you have begun using this guide, the GeniusU mission, and your Wealth
Dynamics Test results to grow your flow, please share Wealth Dynamics with your
family, friends and colleagues. When we collaborate to grow our flow, we grow our
collective ability to create and contribute wealth. I look forward to sharing the journey
ahead.
Keep shining brightly,
Roger
Roger James Hamilton
Creator, Wealth Dynamics

The Power of Wealth Dynamics
Running your own business should be exciting, rewarding and fun. Yet, too often, it can
be overwhelming and a struggle. When understood and used effectively, Wealth
Dynamics can be one of the most powerful tools you can use to bring clarity and
direction to your entrepreneurial journey. Here are the biggest benefits to focus on when
using Wealth Dynamics:
Find your flow, reclaim your time
When you understand your profile, you can reorganise your time to focus on what you
love most and do best. You can know what to say no to. When you do this, your
fulfillment and effectiveness goes up, and your stress and struggle go down. That’s what
happens when you find your flow.
Clarify your natural path
Your profile is not a box to get stuck in, but a path to follow and a game to play. Each of
the eight profiles have different playgrounds and different rules to the game. By knowing
your natural path, you can know what role models to follow, what advice to take, and
what advice to ignore.
Grow a high performing team
Each of the eight profiles attracts, builds and leads a team in a different way. Having a
high performing team is the key to scaling your business. Building the right team, with
the right people in the right place begins by using Wealth Dynamics to know yourself,
and then to know your team.
Accelerate your financial success
At the heart of Wealth Dynamics is the wealth equation: Understanding how flow is
created through value and leverage. Once you know how to create value and leverage it
in your natural way, you can control not just the flow of time, but the flow of money,
accelerating your financial success.
Achieve your true potential
How much do you believe you are currently achieving your true potential? Most of us
are only achieving a fraction of what we are capable of. Using the entire system of
Wealth Dynamics allows us to leverage our own value far more effectively, to make the
difference we can in the world.
When you take the Wealth Dynamics Mission on GeniusU, you will find an assessment
to measure your current flow factor: how much you are experiencing and living a life in
flow. Return to this assessment in the coming months to see how your flow grows as
you follow your natural path.

Understanding the Contradictions of Wealth Creators
When we look at the wealth creators carving the biggest rivers of wealth, it doesn’t take
us long to notice that they appear to be taking entirely different approaches. At the time
of writing, Bill Gates, founder of Microsoft, is the wealthiest man in the world with a staff
of close to 120,000. Warren Buffett, Chairman of Berkshire Hathaway, is the second
wealthiest man with a team of fourteen.
Richard Branson, founder of the Virgin Group, has become one of the UK’s best known
entrepreneurs with over three hundred and fifty companies (and two books). J.K.
Rowlings, author of the Harry Potter series, has made a fortune in the last decade with
six books (and one company)…
Their advice differs as much as their paths. Meg Whitman, CEO of HP and one of the
wealthiest women in America, advocates always adapting to the customer’s needs while
Henry Ford, who took his Model T car to a phenomenal 48% market share famously
said “A customer can have a car of any color they want, as long as it’s black”.
Warren Buffett insists on a detailed understanding of any company he invests in, saying
“Risk comes from not knowing what you are doing.” whereas Ray Kroc, who built
McDonalds so successfully, said “If you’re not a risk taker, you should get the hell out of
business.”
Who do we listen to and whose principals should we follow? Should we be accessible at
all times like Donald Trump or should we play hard to get like Oprah Winfrey? Should
we venture into new countries like Branson or simply trade their currencies like George
Soros (and save the airfare)?
Making sense of the many approaches to wealth creation can be compared to making
sense of the different games on ESPN. Each has different rules, different teams, and
different strategies.
Only by understanding the games can we listen to the soccer player say “Kick the ball,
don’t pick it up” and the basketball player say “Don’t kick the ball, pick it up” and realize
they aren’t contradicting each other, they’re just playing different games.
Success comes from knowing which game to play, and then playing that game – and
only that game. Each of us has a game that is most suited to our own natural habits and
talents. So how do we find out which game to play?

Chapter 1
What is Wealth
“I have enough money to last me the rest of my life,
unless I buy something.”
- Jackie Mason
The Wealth Paradox
First things first: What do we mean by wealth? Being wealthy is not the same as being
rich. If we were to take a room full of random people, and give each a million dollars,
that does not make them wealthy. Within six months, many will have lost the money.
Within two years, most will have lost most of the money – and only a few would have
ended up with more.
Why is it that so many people who inherit a fortune or win the lottery end up losing all
that money and end up back or even further back than where they started?
Evelyn Adams won the New Jersey lottery not once but twice, in 1985 and 1986. All
$5.4 million of winnings has now gone – mostly into Atlantic City slot machines - and
Adams now lives in a trailer saying “I wish I had the chance to do it all over again. I’d be
much smarter about it now.” William “Bud” Post won $16.2m in the Pennsylvania lottery.
He invested in a car and restaurant business and within a year he was $1m in debt and
went on to declare bankruptcy. To make matters worse, his brother was arrested for
hiring a hit man to assassinate him so he could claim the winnings for himself. “Bud”
now lives on Social Security saying “I wish it had never happened. It was totally a
nightmare.”
While many of us would deny that we would be quite so careless, why is it that so many
of us continue to work so hard, earn so much and still have so little to show for it? There
is a peculiar paradox that many of us come across as we make more money. This
paradox ensures that being ‘rich’ without having built wealth remains a terribly
temporary condition.
We call this the wealth paradox:

The Wealth Paradox:
“The more money you have, the more opportunities you have
…to lose it.”
Losing money is not a problem when you don’t have any to lose, but as we find
ourselves with excess cash (or debt), many new opportunities open up – and we spend
it or invest it in areas where we have little experience and little idea of the pitfalls ahead:
Our confidence exceeds our competence, and the money disappears.
So why are we so busy trying to make money when, after we finally get it, we’re likely to
lose it anyway?
Even more frustrating, why is it that for people who we would consider wealthy, no
matter how much their money or business gets taken away from them, it comes right
back again?
The story of Donald Trump is legend: After building a property empire in the 1980’s
(largely on deals leveraged with a high level of debt financing) when the market turned
in 1990 Trump was no longer able to make interest payments leaving him with $3.5b in
business debt and a further $900m in personal debt to contend with.
This means that you and I were around $900m wealthier than Trump in 1990. Even so,
in the following decade Trump reversed the situation and by 2015 he had a net worth of
$4 billion on the Forbes 400 Rich List.
Many wealth creators have faced challenges where they have lost a substantial amount
of money, business or both – but they bounce back again and again.
The Wealth Paradox separates the temporary nature of money with the permanent
nature of wealth. Whatever money you have, it will eventually fall – or rise – back to
your level of wealth. This leads us to the definition of Wealth used in Wealth Dynamics.

The Definition of Wealth
This guide is not about making money, but about creating wealth. Having a clear
definition of wealth is not just useful but necessary if that is our focus. As a result of the
Wealth Paradox, we cannot simply equate wealth to money. So if wealth is not how
much money you have, what is it?
My Definition of Wealth:
“Wealth is not how much money you have.
Wealth is what you’re left with when you lose
all your money.”
Watch the video on the “7 Truths of Wealth Dynamics”
Growing wealth enables you to continuously attract money and opportunities in the
same way that growing a garden enables you to continuously attract the birds and
butterflies.

The Net & The Garden
Using the analogy of money being as tricky and transient as butterflies is quite useful. It
allows us to draw a clear distinction between the strategies of those who are busy trying
to make money (The Net) compared to those who are building wealth (The Garden):
The Net
You want to catch butterflies, so you decide to build a net. Surely, with a net you can
catch them more easily! You read books on the subject and you practice skills in
butterfly catching. You find that you are making improvements. Your net gets bigger and
smarter and gradually you do catch more butterflies, but there is something wrong.
You find that after many years of this strategy you still need to wake up every day and
go out to catch more butterflies. You need to hold on to the butterflies you have caught,
or they will fly away just as quickly. The more butterflies you have, the more difficult they
are to hold on to. You are constantly in fear that the butterflies will disappear, or that
someone with a bigger net will beat you at your own game.
When the butterflies do disappear, you’re left with nothing.
I know of many people who have become experts at sales, marketing,management,
customer service and still struggle to make money. We all know of people who have
learnt the strategies of successful stock market traders, property investors and serial
entrepreneurs and are still left funding their losses.
They carefully follow the strategies they learn, and then remain baffled as to why they
do not attract the same opportunities, resources and sheer luck of their role models.
These are people who are trying to make money without first building wealth.
They are trying to chase butterflies with a net.
The Garden
On the other hand, wealth creators don’t worry about building a net. Instead, they grow
a garden. By focusing on creating an inspiring garden, they are growing something
permanent around themselves. As the garden grows, the butterflies come. As time goes
by, you find that the effort to manage the garden falls as the number of butterflies rise. In
fact, the butterflies, birds and bees end up pollinating your garden for you. You don’t
fear butterflies leaving, as there are always more coming.

If anyone takes your butterflies away, there will be more the next day. Every successful
wealth creator is focused entirely on building their wealth foundation ahead of their
money making activities. They have built a reputation, a powerful network, a knowledge
base, a resource base and a track record. This is their garden, and it has been built not
around their expertise, but around their passion. Every day, they wake up to their
passion – not an empty net.
In a recent speech to a group of students, Warren Buffett said:
“I may have more money than you, but money doesn’t make the difference. If
there is any difference between you and me it may simply be that I get up every
day and have a chance to do what I love to do, every day. If you learn anything
from me, this is the best advice I can give you.”
Attracting More by Moving Less
Warren Buffett attracts billion dollar butterflies because he is specific in what his
investment company, Berkshire Hathaway, wants to invest in: He repeatedly says he is
looking for businesses with consistent earning power, good return on equity, little debt,
good management and that he understands… between $5 billion and $20 billion in size.
He promises complete confidentiality and quick response. He doesn’t have to go
chasing the business. They come to him. Consequently, he has described his
acquisition strategy like this: “It’s very scientific. Charlie (Vice Chairman of Berkshire
Hathaway) and I just sit round and wait for the phone to ring. Sometimes it’s a wrong
number.”
Each wealth creator has stopped chasing opportunities and chosen to build a wealth
foundation around their specific passions and talents. As the American industrialist,
Andrew Carnegie said “The men who have succeeded are men who have chosen one
line and stuck to it.” As we’ll see, this doesn’t mean sticking to a particular profession,
industry or even country. It does mean sticking to your wealth profile. As a result Buffett
attracts the right deals that suit Berkshire Hathaway, Branson attracts the right
businesses that suit Virgin and Jack Welch - as CEO of GE and one of America’s best
known leaders - attracted the right people who suited his leadership team.
Each different profile has a different value that creates this attraction – a different
garden they are tending to. Welch used this metaphor when talking about his role at
GE: “My main job was developing talent. I was a gardener providing water and other
nourishment to our top 750 people. Of course, I had to pull out some weeds, too.”

Chapter 2
The Wealth Equation
“Be still like a mountain,
but flow like a great river.”
- Lao Tse Tung
The River of Wealth
There are a million dollars a second flowing around this planet as a result of our wealth
creation. Great wealth creators have achieved their wealth not by chasing this flow but
by redirecting some of this flow through themselves.
Wealth then, is largely about good plumbing. Every great wealth creator has achieved
this flow by creating their own river. As with the butterflies, the water in the river is
temporary – but as with the garden, the river is more permanent.
A river is a poetic metaphor of wealth. Within it lies a fundamental principle: Flow.
Each of us creates our own greatest wealth when we are in our own personal flow.
Those of us who build a river around this flow attract our greatest wealth in the same
way that a stick thrown in a river will naturally be attracted to the greatest flow.
Another benefit of the river metaphor: It provides us with a visual understanding of the
Wealth Equation, which lies at the heart of Wealth Dynamics.
Sculpting the River
When I was 27 years old, I had the chance to work with the team that had taken Dell
Computers international. In 1987, a 22-year old Michael Dell opened a Dell office in
England. Andrew Harris headed the international operation and brought in a good
friend, Martin Slagter, to run the UK and Europe operations.

By 1992, Dell’s sales had grown to $2b, from $60m six years earlier. However, 1992
proved a critical year for the company, when a series of crises led to the company
posting its first quarterly loss. Dell brought in new management and both Harris and
Slagter left the company in 1993.
They left with stock options that they cashed in, making them both multi-millionaires,
and they used their new cash to start an exciting new venture in the UK and US, Hand
Technologies.
Hand Tech was at the cutting edge when I joined it in 1995. They were leveraging on
something new – the Internet – to sell computers with the aid of a network of reps who
tended to be the ‘techies’ that people in each community would already be going to for
advice on what PC to buy. Through Harris and Slagter’s industry contacts, they had
deals with Microsoft, Compaq, HP and Apple, to sell their PC’s online long before these
giants were doing so themselves.
I became the General Manager for the UK and we quickly grew to over 1,000 reps in the
first year. The team was intent on learning from the management mistakes that they had
seen Dell make. We assembled a seasoned board of advisors, invested in cutting-edge
systems, implemented tight financial controls. But somehow there seemed to be
something amiss…
While we were leveraging like crazy – on our vendors, our reps, the Internet – and
appeared to be clocking some impressive growth, we did not have the kind of attraction
that Dell had. After the first twelve months it seemed we still had to work just as hard to
sell the next PC or recruit the next rep even though we were over ten times bigger – and
we were still a long way off from making any money.
Slagter and I began to focus at our core value proposition: Why weren’t customers
beating a path to our door? Our vendor margins and rep commissions didn’t let us sell
at Dell’s prices. The service we promised from our reps we couldn’t control. The
reliability from our vendors – despite them being brand names - we couldn’t guarantee.
Meanwhile Harris, based in Austin, kept focused on faster leverage, saying “The profits
will come when we reach critical mass. The critical mass will come once we’ve built our
brand.”
From 1995 to 1997, we had phenomenal growth, with over 10,000 reps selling from the
Hand Technologies website and two successful rounds of funding. But the cost of
acquiring each new rep and each new sale seemed to be going up, not down.
Meanwhile, Dell – even with its ongoing management and production problems, had
grown from $2.9m in sales in 1993 to an astounding $12.3b in 1997 – and it had been
profitable in every quarter.

Whilst we could dismiss a phenomenon whereby lottery winners were losing their
fortunes and put it down to carelessness, here was a far more baffling situation. From
all accounts, Dell was continuing to have management and production issues, while we
seemed to have a well-functioning team. Yet Dell continued to grow and attract new
business at a phenomenal rate, and we had to fight for every penny.
Why is it that we all know of some businesses that seem to be run so well – with great
management, nice systems, happy customers – and yet they still lose money? Why is it
that we also know of businesses that seem to have one issue after another, yet more
customers and more money keep flowing through the door at a dizzying rate?
In early 1997 we held a strategic meeting in Austin (which is also Dell’s headquarters).
Slagter returned from a visit to the local dry cleaners visibly distressed. He had met a
Dell staff member who he had hired years earlier who had told him what his current
stock options in Dell were worth.
Slagter did his sums on the trip back to the office, saying “If I had sat on a beach with
my Dell stock options instead of starting Hand Tech, I’d be twenty times richer today.”
To rub salt in the wound, Dell had finally ‘discovered’ the Internet months earlier,
allowing customers to configure and buy their custom-made PC online. Sales quickly
grew to $1m a day, eclipsing the results we were achieving. While we were still
struggling to fill our muddy pond with buckets, Dell had come by and with one simple
gesture carved $1m-a-day of extra width into his wild, raging river.
I left the company in 1997 and traveled to Asia to start my next venture and Hand went
the way of so many dotcoms, succumbing to the Wealth Paradox and closing shop in
2000, out of cash and out of luck. Meanwhile, Michael Dell has gone on to weather all
manner of set-backs – many far larger than the ones we faced – and ended up fourth on
the 2005 Forbes 400 with a net worth of $18b and a company which is now the World’s
largest PC manufacturer.
What set the two approaches apart? While we were busy focusing on the hundreds of
tasks in our business, Michael Dell kept focused on one – perfecting his direct model.
The value of his low price, fast delivery, reliable service model attracted an ever-
increasing flow of customers, and cash, that gave him the resources to get things right
in all other areas of his business – in good times and bad.
Our plan, team, systems and financing counted for nothing if none of us were focused
on playing the game of creating value, and leveraging. During those painful years, while
Dell was busy playing his game, we never even found the pitch.
Every successful wealth creator has kept to this focus of playing their game: focusing on
creating value, and then leveraging. This is what creates the money flow. This is the
Wealth Equation.

The Wealth Equation
Wealth creation is not about making money. It’s about creating flow. The Wealth
Equation explains the plumbing:
WEALTH = VALUE x LEVERAGE
Money flow follows the same principals as water flow in a river. The two variables of the
river that will determine the water flow at any particular section are the height and the
width (or more accurately the area of it’s cross section - width x depth). Similarly, the
two comparable variables that make up wealth and that will determine the money flow
are value and leverage. Here’s why:
Value
Water will always flow from high ground to low ground and always in that direction. The
height differential will determine the speed of water flow at any one time. If you double
the height of the river, you double the speed of water flow.
Similarly, money will always flow where there is a value differential, and always from
high value to low value. Imagine I decide to sell my watch for $1,000. That means I
don’t value it as much as $1,000. You decide to buy it for $1,000. That means you value
it more than the money. As a result, you get my watch and your money flows from you
to me. If a buyer and seller chose a watch of double the value, then $2,000 would have
flowed. Double the value, and you double the money flow.
Leverage
Value on its own does not make the river. A river also needs width. In the 1980’s, Bill
Gates did not have the most valuable software, but he was better at leveraging it. While
Steve Jobs at Apple was coming up with innovation after innovation in his software
(Apple introduced the mouse and graphic user interface years before Microsoft switched
from MS-DOS to windows), Gates was encouraging the growth of the entire PC market
to distribute his software.
While Jobs insisted that Apple software could only be used on Apple computers, Gates
positioned Microsoft as a software company serving all PC’s with a common operating
system and software platform.
As a result, the entire PC industry grew by leveraging on his products, and he could
focus all his efforts on developing his software products while Jobs was diluting his
efforts by trying to develop the software, the hardware and the distribution channel
simultaneously.

Whereas value gives the river a gradient, leverage gives the river width. Whereas value
determines the speed of money flow, leverage determines the volume of flow at that
speed. In the 1980’s while Jobs was trying to create a Niagara Falls, Gates had carved
a Mississippi.
By 1985, Jobs had lost his place at Apple, ejected from the company he started by his
own Board members. Gates, in 1986, took Microsoft public giving him an instant $236m
fortune. Jobs changed his strategy and made a billion dollars not once, but twice.
THE RIVER OF WEALTH
Leverage
Leverage is the width and depth of the
river. Leverage determines the volume
of money flow whatever the value. Even
with the greatest value, if there is no
leverage the volume of money flow will
still be low.
Money Flow
Money always flows
from high value to low
value. If there is no
value differential, no
money will flow. Money
flow is not the cause of
wealth. It is the end
result of wealth.
Value
Value is the value
differential between
the high value and
the low value
between which the
money flows. The
greater the value
differential, the
steeper the river
and the faster the
money flow.
WEALTH = VALUE x LEVERAGE
Both value and leverage have two opposite polarities:

The Opposites of Value
While value creation is a pre-requisite to money flow, there are two opposites to value
creation: Innovation and Timing, and these are related to the two opposite thinking
dynamics: Intuitive thinking and sensory thinking. Every successful wealth creator taps
into their natural dynamic. If you do not follow your natural dynamic, wealth creation will
feel like hard work. (And if it feels like hard work, you are already doing the wrong
thing).
Innovation
All value is created from the way we think. Some of us are born with what we call ‘high-
frequency’ thinking, which is often called ‘intuitive’ thinking. Intuitive thinkers love
coming up with new ideas and putting them into action. Bill Gates, Michael Dell and
Walt Disney have all mentioned their natural creativity when they were younger.
We all have some element of intuitive thinking, but some of us have it more than others.
Those who are constantly tapping into this ‘high-frequency’ thinking are often described
as having their ‘head in the clouds’. They can see the big picture, but often miss the
detail. They are not as focused at what is there, but at what could be.
They create value through one of the two opposites of value creation: Innovation.
Intuitive thinking creates value through innovation
Innovation means creating something new of value – something bigger, faster, cheaper,
smaller, smarter, better. Wealth creators such as Bill Gates, Jeff Bezos, Richard
Branson and Oprah Winfrey create their value through innovation. Their innovation has
been focused at creating new products, new systems, new businesses or a unique
brand.
In every case, for each of the wealth creators above, the time invested in this one
activity has been their number one priority from the beginning - to the extent that in
every case, each one of these individuals has delegated other aspects of their business
so that they can focus as much time as possible on their natural way of creating value,
and leveraging it.
Timing
On the other hand, while Bill Gates has amassed a $51b fortune innovating at the
cutting edge, Warren Buffett has grown a $40b fortune without touching anything high
tech at all.

The opposite of ‘high-frequency’, ‘intuitive thinking is ‘low-frequency’, ‘sensory’ thinking.
While intuitive thinkers create value by having their head in the clouds, sensory thinkers
create value by having their ear to the ground. Sensory thinkers do not need to create
anything new because they have an innate sense of timing.
Why create anything if you know when to buy low and sell high? Warren Buffett, George
Soros and Rupert Murdoch are all individuals who are known for seeking out patterns
and opportunities that others miss.
Some of us have a more natural tendency towards sensory thinking than intuitive
thinking. Sensory thinkers are alert to their surroundings and pick up signals that
intuitive thinkers miss. Whereas intuitive thinkers always feel the need to push forward,
sensory thinkers know that sometimes the best thing to do is to do nothing.
They create value through the other opposite of value creation: Timing.
Sensory thinking creates value through timing
Timing means creating value by acting at the right time. Wealth Creators such as
Warren Buffett, George Soros, Rupert Murdoch and Donald Trump have created value
through their investments, trading and deal making rather than by creating anything
new.
Some people believe that creativity and timing can be taught. There is no doubt that you
can work at improving both, but if it is not your natural frequency to begin with, in the
heat of the moment you will fall back on your old habits. I have met many people who
have used their natural creativity and optimism to build successful businesses only to
then trade these earnings – unsuccessfully – on the stock market. That same creativity
and optimism had led to awful timing, and they lost much (if not all) of the money they
had reinvested.
Some even acquired sophisticated trading systems to support their trades. Ultimately,
successful trading does not come from a system, but from good timing which is not so
easily bought. When asked about his trading style, George Soros, the World’s most
consistently successful traders with a net worth of over $7b said “My peculiarity is that I
don’t have a particular style of investing or, more exactly, I try to change my style to fit
the conditions. I think my analytical abilities are rather deficient… I am not a
professional security analyst. I would rather call myself an insecurity analyst.”
As we will see, some of the wealth creators above - such as George Soros and Warren
Buffett – are so clear on their own focus that they have stuck to their focus even in the
face of public criticism. Others – such as Steve Jobs and Martha Stewart – have
deviated from their core focus and paid the consequence (until they got back on track).

The Opposites of Leverage
Some people think that leverage alone can create wealth: “Leverage other people’s
money, time, expertise or knowledge, and wealth can be yours!” This could not be
further from the truth.
Leverage has the power to massively accelerate the money you make, and the money
you lose. Leverage itself simply ensures a multiple output for every input – positive or
negative.
If you have hired a team and then failed to find the value in their time, you will have
ended up worse off than when you started. If you have raised money through financing
and then failed to extract the value in that money then you will have ended up in trouble.
There is only one thing that you can leverage to create wealth, and that is value.
Ensuring you find value before you leverage and then being careful to leverage that
value is essential.
In the same way that there are two opposites of value there are also two opposites of
leverage: Multiply and magnify, and these are related to the two opposite action
dynamics: Introvert and extrovert. Here’s how they work:
Multiply
People who have a more introvert action dynamic naturally internalise and analyse their
course of action, in comparison to people who have a more extrovert action dynamic
and work through consultation with others. Introverts are process-oriented and leverage
by multiplying.
Introverts leverage by multiplying
The way to multiply is to ask the question “How can this happen without me?”
Multiplying is about making things as simple as possible and then making many. Wealth
Creators such as Henry Ford, Warren Buffett, John D Rockefeller and Ray Kroc have
leveraged through multiplying, whether through their systems, investments or
franchises.
Introverts will always keep things simple while extroverts tend to make things appear
more complicated. In his 1989 letter to shareholders, Warren Buffet said “After 25 years
of buying and supervising a great variety of businesses, Charlie and I have not learned
how to solve difficult business problems. What we have learned is how to avoid them.”

Magnify
People who have a more extrovert action dynamic on the other hand are more likely to
be found out socializing than studying a spreadsheet. In fact, many extroverts have
gotten themselves in trouble when, having created a successful business, they have
tried to systematize it.
Extroverts are not process-oriented. They are people-oriented, and they leverage in a
manner that is the complete opposite of multiplying. They leverage by magnifying.
Extroverts leverage by magnifying
The way to magnify is to ask the question “How can this only happen with me?”
Magnifying is about making things as complex or unique as possible so that you
become indispensable. Wealth Creators such as Martha Stewart, Oprah Winfrey, Jack
Welch and Donald Trump leverage by magnifying, whether through their unique brand,
leadership or deal making niche.
Introverts multiply: leveraging effectively where they are most comfortable – in the
background. Extroverts magnify: leveraging effectively where they are most comfortable
– out in front.
Watch the video on the “7 Truths of Wealth Dynamics”
Watch the video on the “Introduction to Weath Dynamics”

How to find billionaires
The front page of a Dec 2005 issue of Business Week entitled “Googling for Gold”
declared that the Internet company, Google, has five billionaires and over one thousand
millionaires. This reinforces a fundamental truth: If you want to find a billionaire, just look
for a large group of millionaires, and the billionaire will be the one in the middle.
Every great river is surrounded by tributaries. When a new source of value or a new
form of leverage is found, it soon becomes clear that the wealthy do not become
wealthy by making others poor. They become wealthy by making others wealthy. This is
possible because one person’s value becomes another person’s leverage.
Those playing the game understand this intuitively. For example, the people with the
best products will look for the people with the best systems, and vice versa. Bill Gates
sells more software by leveraging on Michael Dell’s PC’s and Michael Dell sells more
PC’s by leveraging on Bill Gates’ software.
JK Rowlings sells more Harry Potter books by leveraging on Jeff Bezo’s Amazon.com
and Jeff Bezo gets more customers by leveraging on JK Rowlings’ books.
In fact, the value in Amazon.com’s system allows all publishers to leverage more
effectively. The value of Microsoft’s software allows all PC manufacturers to leverage
more effectively. For each of us, our greatest value is someone else’s greatest leverage.
In Chapter 3, you will see how the opposites of value and the opposites of leverage
form the four sides of the Wealth Dynamics Square, and how all wealth is created
through one of eight natural paths, each based on which way each naturally create
wealth and leverage it.
Your path is one of them, so have a look at the eight paths, see which resonates with
you most, then take the test and learn about your personal path in detail.

Chapter 3
The Eight Wealth Profiles
“The men who have succeeded are men who have
chosen one line and stuck to it."
- Andrew Carnegie
Parallel Universes
Many explanations have been given for why some of us acquire great wealth while
some of us do not. Many have taken certain explanations as persuasive enough
evidence to give up trying. We say “Well, he was born into the money”, “She has talent
and charisma that I just don’t have”, “He’s obviously a great leader and I’m not.”
Our greatest excuse for not taking action today is that we believe we don’t have what it
takes to make it tomorrow.
Let’s imagine a parallel universe where some of today’s most successful wealth creators
ended up taking different approaches when they got started. What would have
happened if Bill Gates had opted for a career as a footballer? Would Oprah Winfrey
have made millions as a commodities trader?
Could Warren Buffett have made it big on MTV? Warren Buffett says that in the 1950s
he invested $100 in a Dale Carnegie public speaking course “not to prevent my knees
from knocking when public speaking but to do public speaking while my knees are
knocking.” If any of these wealth creators had not followed their path of least resistance
to wealth, we would not have heard of them today.
Each of us has a path of least resistance that is based on our natural habits and talents
– the ones we were born with. If we are not on our path, life can be a struggle. When we
follow our path – and begin to play the game that we most naturally play, we begin to
excel. We also find we are doing what we love. These are the eight wealth profiles.

The Wealth Profile Square
The Wealth Dynamics Square gives us the relationship between the eight Wealth
Profiles. Think of it like an eight-sided mountain, where there are different rivers flowing
down each side. Each of us has our own flow, which naturally links our dreams to our
reality.
The Wealth Dynamics profiles fit around the square, each with a different balance of
how they most naturally think and act. You will find that everyone has a profile and a
natural path to success. These four energies are also related to the four seasons,
spring, summer, autumn and winter. As all teams, companies, markets and countries
move through the different seasons, the profile who naturally fits that season will be
most in their flow.
Knowing what season of growth you are in, together with the natural profiles of your
team, partners and customers, allows you to orchestrate the right people to do the right
things at the right time.
The square shows the two
opposites in the way we
think and the way we act.
Some of us think more
with our ‘heads in the
clouds’, where we create
value through innovation.
This is the ‘Dynamo’
energy on the top of the
square. Some of us think
more with our ‘ear to the
ground’, and are more
‘sensory’, creating value
through timing. This is the
‘Tempo’ energy at the
bottom of the square.
Some of us act more
through people, and are
more extroverts. The
natural way to leverage is
to magnify. Some of us
act more through data,
and are more introverts.
Their natural way to
leverage is to multiply.

The Creator - “Creating a better product”
Creators are great at getting things started, and terrible at finishing. They are the high in
Dynamo energy, and are always using their quick thinking and imagination to get out of
trouble. Their flow comes from expressing their creativity in valuable ways.
Creators can’t resist creating. They keep creating long after they’ve run out of resources,
money, and other people’s patience. In fact, they have their greatest creative breakthroughs
after most others would have given up. Before Walt Disney’s first animated movie was finished,
his distributor went bankrupt. Before his second movie was finished, he ran out of money
himself. To produce the now famous “Steamboat Willie” featuring Mickey Mouse in 1927,
strapped for cash, he wrote to his brother Roy: “Slap a big mortgage on everything we got and
let’s go after this thing in the right manner.”
Many Creators fail because of their over-optimism as to what their business and their team can
achieve. This optimism has led many to take on far too much, leaving them little time to do what
they do best. Successful Creators have delegated everything except the creative process itself
– and they focus on creating new products, or new companies, while others take care of the
day-to-day business.
Successful Creators include Walt Disney, Richard Branson, Steve Jobs, Bill Gates, JK
Rowlings, Sara Blakely, Jack Ma and Elon Musk.
Watch the Wealth Dynamics video on Creators

Leaders that share the Creator profile
Richard Branson, Virgin
Richard Branson has used his visionary thinking to grow multiple businesses
with the Virgin Group, building self-managing teams within each business.
Steve Jobs, Apple / Pixar
Steve Jobs created billion dollar businesses with Apple and Pixar, and
through his innovation revolutionized the computer, music, and mobile
industries.
Bill Gates, Microsoft
Bill Gates co-founded Microsoft, and has become the richest man in the
world. Today, he uses his creativity for philanthropic projects in the Gates
Foundation.
J.K. Rowling, Harry Potter
J.K. Rowling went from state benefits to the UK’s best-selling living author
with the Harry Potter book series, which has sold over 400 million copies.
Sara Blakely, Spanx
Sara Blakely is a self-made billionaire and founder of Spanx, which she
began in her apartment while selling fax machines, and grew it to a billion
dollar company.
Jack Ma, Alibaba
Jack Ma is the richest man in China, having gone from an English teacher to
growting the Alibaba group into the world’s largest online marketplace.
Elon Musk, Tesla / SpaceX
Elon Musk is a billionaire inventor and entrepreneur who co-founded Paypal
and now runs three pioneering companies, Tesla Motors, Solar City and
SpaceX
Elizabeth Holmes, Theranos
Ellizabeth Holmes is a chemical engineer, America’s richest self-made
woman billionaire through her company, Theranos, with over 80 patents to
her name.

The Star - “Creating a better brand”
Stars are excellent promoters and are high in both Dynamo and Blaze energy. They are
quick on their feet and can sometimes seem to dominate the conversation. Stars are best
when they use their sparkle to shine the light on others more than themselves.
The Creators set the stage, and the Stars steal the show. Stars get their most valuable feedback
in the limelight, and find their flow while on their feet. As a result, they are able to evolve their
attraction on the fly, and it is their personal magnetism that is their greatest value.
Stars are naturals at creating a unique identity for themselves. It is their personal brand that
attracts others. By magnifying their brand, they quickly magnify their attraction. Failed Stars do
not realize this and have been attempting to build their wealth by improving their products, their
systems or their teams – none of which come as naturally. Stars also get frustrated that others
can’t do what they can do, and so make poor managers without the right deputies. Successful
Stars are happy to leverage on the products and platform of others in order to perform their
magic. They lead from the front with their name shining in lights, while others count the receipts.
Successful Stars, who share the same winning formulas in their path to success, include Oprah
Winfrey, Paul Newman, Arnold Schwarzenegger, David Copperfield, Hillary Clinton, Beyonce
Knowles, David Beckham and Martha Stewart.
Watch the Wealth Dynamics video on Stars

Leaders that share the Star profile
Oprah Winfrey, Harpo
Oprah Winfrey has built a media empire by building a personal brand that
doesn’t steal the light, but that shines a light on others.
Arnold Schwarzenegger, Actor
“Arnie” has risen to the top of three disciplines, in body building (7 time Mr
Olympia), in Hollywood (Action star), and in politics (38th Governor of
California)
David Copperfield, Magician
David Copperfield is the highest grossing solo performer in the world, with $4
billion over his career, and over 600 performances in his Las Vegas magic
show.
Hillary Clinton, Politician
Hillary Clinton is former U.S. First Lady and U.S. Secretary of State, and one
of a long line of Star Profiles who has run for US President.
Beyonce Knowles, Singer
Beyonce Knowles has used her ‘star power’ to build a $250 million empire.
She was the No.1 highest-paid celebrity in 2015 according to Forbes
Magazine.
David Beckham, Footballer
David Beckham, captain of the England Football team for 6 years, built his
brand through his career, and earns more now than when he was playing.
Martha Stewart, Martha Stewart Omnimedia
Martha Stewart became one of the world’s first self-made billionaires by
building her brand into the media and merchandise empire, Martha Stewart
Omnimedia.
Ambitabh Bachchan, Bollywood Actor
Well known in India, Amitabh Bachchan has followed the footsteps of other
Star Profiles, profiting when in his flow, and losing money when out of his
flow. 

The Supporter - “Leading the team”
Supporters are excellent with people, and will always be found in the middle of the party.
They are strong Blaze energy and often distracted supporting others. Their flow comes
from being actively involved in leading others in fun and worthwhile adventures.
While Stars are busy shining, Supporters are busy lighting up others. Supporters are the
strongest leaders, as they can translate value into action through people. They are masters at
energizing teams by giving them the confidence they need to succeed. They supply the glue
without which great plans would crumble.
Many Supporters struggle to find the right business to start, despite their fabulous network. This
is because they are asking themselves what business they should start, when they should be
asking themselves which value creator they should support. Steve Ballmer has led Microsoft,
giving Bill Gates the space to create, and his shares in Bill’s company now give him a net worth
of over $1 billion. Some of the most successful Supporters can also be found in their own
businesses – such as in public relations, headhunting and consulting where others will pay big
bucks for access to the people they know. Where others would take months to find the right
person, it often takes Supporters just one phone call.
Notable Supporters include Jack Welch, Michael Eisner, Steve Case, Steve Ballmer, Meg
Whitman, Sheryl Sandberg, Howard Schultz and Ginni Rometty.
Watch the Wealth Dynamics video on Supporters

Leaders that share the Supporter profile
Jack Welch, GE
Jack Welch was named Fortune “Manager of the Century” after a 40 year
career building GE into a global company through his people-based
leadership style.
Steve Case, AOL / Time Warner
Steve Case used his people skills to build AOL into one of the most
successful early .com companies, only to see it unravel with his $164B Time
Warner deal.
Steve Ballmer, Microsoft
Steve Ballmer has built a $42 billion fortune, using his Supporter profile as
CEO of Microsoft for 14 years, supporting Bill Gates in the growth of
Microsoft.
Meg Whitman, eBay / HP
Meg Whitman has become a multi-billionaire by leading first eBay (growing it
from $4 million to $8 billion in sales) and now Hewlett-Packard as CEO.
Sheryl Sandberg, Facebook
Sheryl Sandberg has supported Mark Zuckerberg in the growth of Facebook
as COO, and has built a net worth of over $1 billion.
Howard Schultz, Starbucks
After buying Starbucks, Howard Schultz has grown the company from a small
Seattle coffee house to 191,000 staff and $16 billion in revenues.
Ginni Rometty, IBM
Ginni Rometty is the Chairman, President and CEO of IBM, and has ranked
No.1 in the Forbes 50 Most Powerful Women list for four years in a row.
Lucy Peng, Alibaba
Lucy Peng is one of the co-founders - and Chief People Officer - of Alibaba,
now the biggest online marketplace in the world.

The Deal Maker - “Bringing people together”
Deal Makers are strong in Blaze and Tempo energy, so they are down-to-earth. They have
a strong sense of timing and loyalty, and always make sure everyone is OK. They are
best when connecting people and ideas together for everyone’s benefit.
Like Stars and Supporters, Deal Makers leverage by magnifying out in front. While Stars are
high in the sky, Deal Makers have their ear to the ground: Creating value through timing, not
innovation, and living in the present. Successful Deal Makers tend to catch the imagination of
the business world, with their sweeping gestures that make millions in a moment. Of all the
profiles, the Deal Makers rely most on the relationships around them.
While a Star’s value grows as they become less accessible, a Deal Maker’s value grows as they
become more accessible. They are constantly on the phone and on the move. They create their
wealth by spotting connections in the market. Once the deal is done, the new value created
enriches everyone involved. Struggling Deal Makers are often stuck trying to start a business or
caught up in detail, as the idea of wheeling and dealing, wining and dining, just sounds like too
much fun! Every successful Deal Maker has picked a niche from which to attract the best deals
in their market.
Notable Deal Makers include Donald Trump, Rupert Murdoch, Masayoshi Son, Charles Koch,
Susan Wojkcicki, Lynda Resnick, Sheldon Adelson and Jorge Paulo Lemann.
Watch the Wealth Dynamics video on Deal Makers

Leaders that share the Deal Maker profile
Donald Trump, Trump Organization
Donald Trump is one of the highest profile deal makers, and explains how he
excels in reactive, deal-focused leadership in his book “The Art of the Deal”.
Masayoshi Son, Softbank
Masayoshi Son has become one of the richest men in Japan, with a $14
billion fortune, through online and mobile deals through his company,
Softbank.
Charles Koch, Koch Industries
Charles Koch, and his brother David, run Koch Industries, which has grown
through deals and acquisitions into a $115 billion empire.
Susan Wojcicki, YouTube
Susan Wjocicki has led some of Google’s biggest deals, including
DoubleClick and Youtube, where she is now bringing her people skills as
head of YouTube.
Lynda Resnick, Roll Global
Lynda Resnick has become a billionaire by buying and growing branded
companies including Fiji Water, Interflora and Franklin Mint.
Sheldon Adelson, Las Vegas Sands
Sheldon Adelson is Chairman and CEO of Las Vegas Sands Corp, which he
has grown through a series of deals to be the biggest gaming company in the
world.
Jorge Paulo Lemann, InBev
Jorge Paulo Lemann is Brazil’s richest man, with a $25 billion fortune, built
through acquisitions, including InBev, which dominates the beer market.
David Geffen
A well known deal maker in Hollywood, David Geffen is co-founder of
Dreamworks SKG with Steven Spielberg and Jeffrey Katzenberg. 

The Trader - “Buying low, selling high”
Traders have their ear-to-the-ground, with strong Tempo energy. They will always know
who upset whom, and how to keep things fair. Quiet by nature, they will often only share
if asked, and find their flow in keeping the peace and keeping things on time.
Traders are masters of timing but, unlike Deal Makers who make their money by bringing assets
and resources together, Traders will buy and sell the assets and make their money from the
spread. Extrovert Traders will do this where they can influence the price through hard
bargaining. Introvert Traders prefer to trade through analysis rather than face-to-face bidding,
and include many of today’s successful market traders. While Creators need to immerse
themselves to create their wealth, Traders need to detach themselves. If markets were
symphonies, the Creators are the composers while the Traders are the conductors. Value
comes from waiting for and surfing the right wave while others get caught in the current.
Many failed Traders have never taken control of the trade. As reliable and hard-working
employees, they may see either the buy side or the sell side of a transaction within the company
they work for, but often never the two together. Only when they are in control of both sides will
Traders become aware of the natural talent that they have.
Famous Trader profiles include George Soros, Jim Rogers, Carl Icahn, Azim Premju, Melinda
Gates, Joanne Lui, Peter Lynch and John Templeton.
Watch the Wealth Dynamics video on Traders

Leaders that share the Trader profile
Carl Icahn, Icahn Enterprises
Founder of Icahn Enterprises, Carl Icahn has built a $21 billion fortune and a
reputation as an activist investor, with board seats in companies he invests in.
Azim Premji, Wipro
Azim Premji converted his family business, Wipro, from trading soap and
cooking oil to trading IT services, and today has revenues of $7 billion.
Melinda Gates, Gates Foundation
Starting as a project manager at Microsoft, Melinda married Bill Gates and
now has a key role in the growth of the Gates Foundation, with $30b in
donations
Joanne Liu, Doctors without Borders
Joanne Lui is President of Medecins Sans Frontieres (Doctors without
Borders) and as with many service-based Traders has spent her life in health
care.
Ray Dalio, Bridgewater
Ray Dalio became a billiionaire by growing Bridgewater Associates into the
world’s largest hedge fund, which manages over $160 billion in funds.
Jason Simons
Jason Simons, known as the “Quant King”, built Renaissance Technologies
into one of the world’s largest hedge funds before retiring recently.
Peter Lynch
Peter Lynch is famous for his growth of the Magellan Fund from 1977 to 1990
at an annual return of 29.2% - with managed funds growing from $18m to
$14b.
John Templeton
John Templeton was a trading pioneer, becoming an early billionaire in
mutual funds and through his Templeton Growth Fund. 

The Accumulator - “Collecting appreciating assets”
Accumulators are excellent project managers and researchers. They have strong Tempo
and Steel energy, and are always careful in their work. Don’t expect them to be overly
creative. Their flow comes from collecting and organising what’s already there.
While Traders create wealth by accelerating money flow, Accumulators create wealth by
decelerating it. Rather than making money by buying and selling off waves, they make money
by buying and holding on rising tides.
Steady and dependable, if the profiles were compared to a football team, the Stars would be the
strikers while the Accumulators would be the keepers. While Stars are quick to spend,
Accumulators are quick to save. Accumulators often fail as a result of keeping too much to
themselves, rather than building the advocates who will network on their behalf. They rarely act
on impulse, and fail if they have not set the criteria to take action. Accused of procrastinating,
they simply need more data to make an informed decision.
Once Accumulators connect to the right team, they are quickly uplifted while keeping the team
grounded. They ensure that everything is in order and that what needs to get done gets done on
time. Successful Accumulators are happy to remain down-to-earth, holding the kite strings while
others fly.
Successful Accumulators include Warren Buffett, Benjamin Graham, Carlos Slim, Li Ka Shing,
Gina Rinehart, Helen Clark, Leonardo Del Vecchio and Joseph Safra.
Watch the Wealth Dynamics video on Accumulators

Leaders that share the Accumulator profile
Warren Buffett, Berkshire Hathaway
One of the most widely quoted Accumulators, Warren Buffett is known for his
careful and detail-focused leadership and investment philosophy.
Carlos Slim, Telmex
Known as “The Warren Buffett of Mexico”, Carlos Slim is the richest man in
the world, with a net worth of $67 billion from his investments in Mexico
companies.
Li Ka Shing, Cheung Kong Holdings
A self-made billionaire, Li Ka Shing’s companies make up 15% of the Hong
Kong stock exchange, and today he is one of the richest men in Asia.
Gina Rinehart, Hancock Prospecting
The wealthiest person in Australia, Gina Rinehart took over her father’s
mining company, and has since diversified into cattle stations and media
stations.
Helen Clark, UNDP
After serving three consecutive terms as New Zealand Prime Minister, Helen
Clark is currently the Administrator of the United Nations Development
Program.
Leonardo Del Vecchio, Luxoticca
The richest man in Italy, Leonardo Del Vecchio is the founder of Luxoticca,
which owns brands including Oakley, Sunglass Hut and Rayban.
Joseph Safra, Safra Group
Joseph Safra is a billionaire Brazilian banker, and the richest banker in the
world. His company, Safra Group is one of the world’s largest private banks.
Aliko Dangote, Dangote Group
Aliko Dangote has built his company, Dangote Group, into the largest
industrial company in Africa, making him Africa’s richest man, worth $17
billion.

The Lord - “Controlling cash flow assets”
Lords are great at the detail, with strong Steel energy. They won’t be the loudest voice in
the room, but are the best at researching and studying information and coming up with
considered decisions. They are best when looking after all the details.
Lords love the detail, and are renowned for their thrift. They can squeeze out the cash flow from
assets without needing to own the assets. Rockefeller became a billionaire in the oil industry
without needing to own a single oil well. Mittal became a billionaire in steel without needing to
own a single mine. Whether commodity Lords or land Lords, they have the patience to collect
and crank up every cent of cash flow they find.
While extrovert Supporters value people over numbers, introvert Lords value numbers over
people, and don’t have time for politics or niceties. Lords love certainty and hate risk. They
prefer to keep to themselves, and those who haven’t yet found their wealth often fail to see their
analytical skills, risk aversion and need for control as their greatest strengths.
Successful Lords are unrelenting once they find their niche, with the ability to consistently
generate cash flow without the need for either innovation or timing, weathering market
conditions and acquiring the competition until they are dominating entire industries.
Successful Lords include Andrew Carnegie, Sergey Brin, Larry Page, Robin Li, Angela Merkel,
Janet Yellen, Indra Nooyi and Mukesh Ambani.
Watch the Wealth Dynamics video on Lords

Leaders that share the Lord profile
Larry Page, Alphabet / Google
Co-founder of Google with Sergey Brin, with a net worth of $34 billion, Larry
has taken on the role of CEO of Google’s new holding company, Alphabet.
Robin Li, Baidu
Robin Li co-founded Baidu, which is modelled on Google for the China
market. Baidu became the first Chinese company in the NASDAQ-100 in
2007
Angela Merkel, Politician
Angela Merkel is a former chemist and scientist who became Chancellor of
Germany in 2005. She has been named Forbes most powerful woman 7
times.
Janet Yellen, U.S. Federal Reserve
The Chair of the U.S. Federal Reserve, Janet Yellen overseas the financial
system of the world’s largest economy.
Indra Nooyi, PepsiCo
Indra Nooyi became CFO and President of PepsiCo in 2001. Today, she is
Chairperson and CEO, using her detail focus to keep PepsiCo growing.
Mukesh Ambani, Reliance Industries
Mukesh Ambani is India’s richest man, having built his company, Reliance
Industries into a Fortune Global 500 company.
Sri Mulyani Indrawati, World Bank
Born in Indonesia and rising to be Indonesia Minister of Finance, Sri Mulyani
Indrawati today leads the World Bank as Managing Director.
John D Rockefeller, Standard Oil
John D Rockefeller was America’s first billionaire through the growth of his
company, Standard Oil, controlling 90% of U.S. oil at its peak. 

The Mechanic - “Creating a better system”
Mechanics are the best at completing things. They are high on Steel and Dynamo energy.
As perfectionists they sometimes seem take longer to get things done. Their flow comes
from taking things apart and finding better ways to put them back together.
If Creators need to have their head in the clouds, then Mechanics need to have their finger in
the pie. While Creators are great at starting things, Mechanics are great at finishing things. They
are perfectionists, which is why they cannot resist finding ways to do things better. While Stars
twinkle, Mechanics tinker.
They get hands-on with their systems and prefer to study how to improve things with their hands
dirty. Many Mechanics have yet to get going because they are still trying to figure out what
business to start.
Many Mechanics have companies with better systems than their competitors, but they have not
leveraged these systems with stronger products produced by others, or their business is limited
by their autocratic management style and high staff turnover.
Successful Mechanics remain hands-on, fine-tuning their systems long after they have
delegated many other areas of their business to others. This is where they see the greatest
results, and where they gain the most satisfaction.
Successful Mechanics include Mark Zuckerberg, Jeff Bezos and Christine Lagarde, along with
Henry Ford, Ray Kroc and Sam Walton.
Watch the Wealth Dynamics video on Mechanics 

Leaders that share the Mechanic profile
Mark Zuckerberg, Facebook
Mark Zuckerberg has built a $42 billion net worth through the growth of his
company, Facebook, which now has over 1 billion daily users.
Jeff Bezos, Amazon
Jeff Bezos is the founder and CEO of amazon.com, with a personal wealth of
$50 billion. He was named Fortune Businessperson of the Year in 2012.
Marissa Mayer, Yahoo!
Studying Symbolic Systems at Stanford, Marissa Mayer joined as Google’s
first female engineer. Today, she is President and CEO of Yahoo!
Christine Lagarde, IMF
Christine Lagarde is the first female finance minister of a G8 economy
(France) and is currently the Managing Director of the International Monetary
Fund.
Loretta Lynch, US Attorney General
Loretta Lynch has used her detail focus and quiet leadership to become
America’s Chief Lawyer. Today, she is the U.S. Attorney General.
Tadashi Yanai, Fast Retailing
Tadashi Yanai has become the richest man in Japan through his company,
Fast Retailing, with annual revenues of over 1 trillion yen.
Henry Ford, Ford Motor Company
Henry Ford is famous for pioneering the assembly line and mass production
first with the Model T Ford, and then with the growth of the Ford Motor
Company.
Ray Kroc, McDonald’s
A Pioneer of Fast Food franchising, Ray Kroc bought and then multiplied
McDonald’s into a company that today has 2 million staff and 35,000 outlets. 

The Five Frequencies
Synchronizing with the seasons
Our primary profile is the game we play when we are in our flow. Each of us has a
primary profile based on the balance of our frequencies. We were all born with a
different mix of five ‘frequencies’, first identified in the Chinese ‘Book of Changes’: The I
Ching. Through Richard Wilhelm’s translation of the I Ching, passed to Carl Jung as he
was devising ‘Psychological Types’, these frequencies have become the basis of
modern psychometric tests, as well as the basis of Chinese disciplines such as Chinese
Medicine, Martial Arts and Feng Shui.
The four base frequencies form the four sides of the Wealth Dynamics Square. Each of
these four frequencies is a state of change, like the four seasons. When you take the
Wealth Dynamics profiling test, you identify how much of each frequency you hold.
The balance determines which of the eight games you play most naturally: the one that
creates the greatest resonance and harmony with your natural frequencies. The more
time we invest in harmony with our strongest frequency, the sooner we get into our flow.
Here are the five frequencies:
The fifth frequency is what Aristotle called ‘The First mover’, being the source to the
rest. This is the water energy, which is the basis of flow. This frequency is outside of
time.
The five frequencies form a cycle that begins and ends at water. They chart also shows
the relationship with the five Chinese elements, which represent states of change. Every
project, business, industry, country goes through these frequencies as they cycle from
creation to completion to creation again. You are currently going through this natural
cycle with each relationship you have and each journey you embark on.
Frequency Season Element Characteristics
Dynamo Spring Wood Energized, dynamics, great at getting things started.
Getting things finished can be a challenge.
Blaze Summer Fire Passionate, outgoing, great at networking and meeting
new people. Easily distracted from the task at hand.
Tempo Autumn Earth Compassionate, great team player and reliable at getting
things done. Will often seek direction from others
Steel Winter Metal Orderly, systems oriented with a good eye for detail,
strong at completing. Can find it difficul to start new
things.
Spirit Transition Transition Connected, tranquil and spiritual. Focused on the ‘why’
behind everything.

The five aspects of vision
Why do we need a team? Because a team in flow gives us a far better vision for what’s
coming. Each of our profiles gravitates to one of the five aspects of vision, based on the
question each asks most naturally.
Dynamo provides Perspective
- Best at asking “What?”
Perspective is related to depth of vision. Perspective gives a deeper view of what is
possible. Perspective focuses light and sparks the flame, yet this focus can miss the
elements on the periphery. Dynamos are great at providing perspective, but often at the
expense of the peripheral issues.
Tempo provides Perception – Best at
asking “When?”
Perception is related to breadth of vision.
Peripheral vision gives a wider view of
what is there. Perception includes more
distinction on what already exists,
grounding experience in place and time.
Tempos see the wood for the trees, but
often miss the bigger picture.
Steel provides Clarity – Best at asking
“How?”
Clarity is related to the detail of vision.
Clarity can see in black and white, and
can pick up details that others will miss.
Clarity can clearly distinguish between
the different elements of a situation.
Steels see every detail, but often at the
expense of the people involved.
Blaze provides Colour – Best at asking “Who?”
Color is related to drama of vision. Color can make our vision come alive with variety
and vibrancy. Color allows us to see the rainbows in light, and gives us a chance to
dance; yet with color we lose clarity, and can easily miss the detail. Blazes see the
excitement, but often miss the detail.
Spirit gives Insight – Best at asking “Why?”
The fifth element offers the fifth aspect of vision, insight. Insight transcends our two
eyes, and is seen through what different cultures have termed the ‘third eye’. Insight
relates our outer world to our inner knowledge, or in Jungian terms, our ‘conscious’ to
our ‘unconscious’. When we bring together the right team, we build the power of great
vision.. 

The Background of Wealth Dynamics
The No.1 Entrepreneur Profile Test
Roger James Hamilton devised Wealth Dynamics in order to reconcile all of the
conflicting and often confusing advice on wealth creation, based on his extensive
experience and considerable research.
After much study, it became clear that wealth creation was a consequence not of a
myriad of conflicting business theories, but proven concepts that have been used
successfully for thousands of years, across a wide range of cultures and philosophies.
Integrating the five energies, seasons and elements led to the development of the
Wealth Dynamics square. This system has now been used by over 500,000 people in
the last 10 years.
What makes Wealth Dynamics unique
Most job-seekers have been through the experience of taking personality tests of one
kind or another. Wealth Dynamics is unique compared to other personality tests in the
following five ways:
Tailored to entrepreneurs
Wealth Dynamics doesn’t put you in a box, but highights a fomula and path specifically
for entrepreneurs, with role models to follow.
Synchronized to time
In fast changing times, Wealth Dynamics is the only personality test which shows you
how your strengths link to the cycle of time.
Intuitive and easy to follow
While many personality tests are not easy to explain to others, once you know the eight
profiles and how they link to the way we create value and leverage it, it’s easy to explain
and apply to others.
Linked to your flow
You can use Wealth Dynamics immediately to directly grow your flow, and use the
GeniusU mission to measure your flow.
Linked to your entrepreneurial spirit
Through its link to the I Ching and the five chinese elements, Wealth Dynamics links to
the fifth element - spirit, your purpose, and the question ‘why’.

The history of personality profiling
Wealth Dynamics is based on a long history of tradition and scientific research. It comes from a
5,000 year-old Chinese system of thinking called the I-Ching, which was developed and
recorded by a series of Chinese emperors and teachers. The I-Ching made its way to the West
when Richard Wilhelm translated it and brought it to Carl Jung in 1919, who had it published.
Jung was so taken with the I-Ching that it is reflected within his work on archetypes and soon
after publishing the I Ching, he published his own book, ‘Psychological Types’. This became a
basis and influence for many of the psychology tests that followed, and that are still used in
companies and job applications today.
After his early work on archetypes, Jung turned his attention to the ‘fifth element’ in the I Ching
for the rest of his life, which led to his theories on ‘Synchronicity’ and the ‘Collective
Unconscious’.
The natural language of flow
If you choose to delve deeper into Roger’s work on Wealth Dynamics and the corporate version,
Talent Dynamics, you will find that he has identified these roots from Chinese philosophy as the
natural language of flow used by the great masters, scientist and philosophers during
Alexandrian times, the Renaissance and the Enlightenment.
The eight trigrams
Here is a diagram of how the eight
‘tri-grams’ in the I Ching link to the
eight profiles. The I Ching means
“The Book of Changes” and is a
study of how time has 64 different
‘vectors’.
At any moment there is a natural
path to take based on the vector,
and this keeps us in our flow.
People who have mastered their
path intuitively know what to do
and when to do it. We see this all
around us, yet few of us commit to
our path long enough to reach this
level. We trust you will!

Next Steps
About Entrepreneurs Institute
Entrepreneurs Institute is the world’s leading entrepreneur education group, founded by Futurist,
Social Entrepreneur & New York Times Bestselling Author, Roger James Hamilton.
The core principle behind Entrepreneurs Institute is that in today’s world we are overloaded with
information and lacking in direction. Entrepreneurs Institute enables you to know where we are
and where we’re going - and then gives you the steps to get there. We do this through our
online platform, assessments, learning tools, mentoring, events and entrepreneur resorts, and a
community of over 500,000 entrepreneurs around the world.
What sets us apart from other entrepreneur education groups are the resources we have
developed around our four areas of focus: Who you are, where you are, where you’re going and
how to get there.
“You don’t need to know every step.
You just need to know the right step, right now.”
Take the next step with Entrepreneurs Institute by visiting the following sites: 
www.entrepreneursinstitute.org
Links to all our sites, events and products
www.rogerjameshamilton.com
Videos, links and updates direct from Roger
www.geniusu.com
The world’s No.1 entrepreneur education platform
www.wdprofiletest.com
The Wealth Dynamics website for entrepreneurs
www.tdprofiletest.com
The Talent Dynamics website for organizations
http://affiliate.wd-central.com/affiliates
The Entrepreneurs Institute Partner Center
www.fastforwardyourbusiness.net
Roger’s 2 day workshop on the Top 10 future trends
www.ilabforentrepreneurs.com
14 day and 30 day business accelerators in Bali
Roger’s Youtube Channel
Roger’s Twitter Page
Roger’s Facebook Page
WD Youtube Channel
WD Twitter Page
WD Facebook Page
EI Facebook Page
EI Facebook Partners

About GeniusU
GeniusU is the world’s leading education platform for entrepreneurial and transformational
learning. It allows you to connect to world class mentors, learning missions and learning circles.
As you grow your learning, you build your profile. We recommend you join today and take the
Wealth Dynamics Mission. 

The Wealth Dynamics Mission on GeniusU
Take the Wealth Dynamics mission on GeniusU to learn how to make the most of your profile.
The mission is free with this report, and includes videos and details on each of the eight profiles,
together with a Flow Factor assessment and playbook to measurably grow your flow.
Once you have completed the mission, consider joining us as a Wealth Dynamics Flow
Consultant to guide others through their Wealth Dynamics profile (for entrepreneurs) or Talent
Dynamics profile (for large organizations), or integrate Wealth Dynamics with your own training
and coaching by joining our Entrepreneurs Institute Partner Pathway.

The Wealth Spectrum
Now that have you learned about your Wealth Dynamics profile, find out which of the nine levels
of the Wealth Spectrum you are on.
Based on Roger’s New York Times bestseller, The Millionaire Master Plan, the Wealth Spectrum
is a test that allows you to discover which of the nine levels of entrepreneurial mastery you are
currently operating at - and the steps to move to the next level.
Are you struggling in debt, or trying to grow a team for your business? Are you stuck in a job or
running multiple businesses but stretched for time? Each one of the nine levels has specific
steps we can follow to break through to the next level using our natural path.
Once you have taken the test, you will find missions on GeniusU to support you through each
level with videos, assessments and playbooks taking you through each step from mastering
your own personal finances, to growing your business, to growing multiple investments and
creating a positive impact through your mastery of flow.
You can choose to get your own copy of Roger’s book, The Millionaire Master Plan, which
contains a token to take the test, or you can take the test for free when subscribing to Roger’s
Entrepreneur TV channel on Youtube.

Top 10 Steps
Thank you for taking the time to read this guide Here are our Top 10 Steps for you to take, to
make the most of Wealth Dynamics:
Take the Wealth Dynamics Test
If you haven’t yet taken the Wealth Dynamics Test, follow the link at the bottom of
this page to take the test and discover your personal profile. You can purchase one
for yourself or choose to get test tokens for everyone in your team at a discount.
Use the Wealth Dynamics Power Pack
When you take the test, you will get a Power Pack of your profile, which is a full one
month programme to master your profile. Schedule the time and turn it on!
Take the Wealth Dynamics Mission on GeniusU
On the Wealth Dynamics Mission you will find useful videos on each of the Wealth
Profiles, additional playbooks and a Flow Factor test to measure your flow.
Take the Millionaire Master Plan Test
A natural next step after knowing your profile is to find out which of the nine levels of
the Wealth Spectrum you are currently at. Get your copy of Roger’s New York Times
Bestselling book, The Millionaire Master Plan, and take the test to learn your level.
Join Roger’s Entrepreneur Mentoring Program
Roger hosts an annual Entrepreneur Mastermind program with monthly live
interviews and Q&As, using the most powerful tools and strategies to grow your
business. Join it to connect with Roger and his global community of entrepreneurs.
Attend an Entrepreneurs Institute Event
Have a look at the full calendar of Entrepreneurs Institute events, and join the one
that suits you, from the Fast Forward your Business events to the iLab accelerators.
Share with family, friends and your community
The power of Wealth Dynamics grows as it becomes a language you use in your
company and your community. Join our partner program, and share the test.
Become a Flow Consutant
When you are ready, we invite you to get certified to teach Wealth Dynamics to your
team, clients and community. Apply to become a Flow Consultant on GeniusU
Connect with us online
If you would prefer to grow and apply your entrepreneurial learning more gradually,
try taking missions on GeniusU, and connect with us on social media and Youtube.
Think it, Ink it, Do it, Review it
Whatever we can provide, it is what you do that makes the difference. Commit to
applying what you have learnt here, and all the difference is in the doing!
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The profiling system for entrepreneurs to find their flow

Wealth Dynamics E-Guide

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