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Web 2.0 for business

Tom Raftery, profile picture
Tom Raftery

The document discusses various social media tools that businesses can use, including blogs, Twitter, YouTube, photo sharing sites, Facebook, LinkedIn, SlideShare, and wikis. It provides examples of how different companies are using these tools for marketing, sales, outreach, and recruitment. Emerging trends mentioned include mobile apps, location-based apps, and augmented reality.

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Web 2.0 for business Or, how to win friends and influence people! Slide 1 of 62 Thursday 4 March 2010 1
Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 Slide 2 of 62 Thursday 4 March 2010 2
Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ Slide 3 of 62 Thursday 4 March 2010 3
Social Media? Slide 4 of 62 Thursday 4 March 2010 4
Blogs http://blogs.intel.com/csr/ Slide 5 of 62 Thursday 4 March 2010 5
Blogs http://blogs.msdn.com/see/ Slide 6 of 62 Thursday 4 March 2010 6
Blogs http://boeingblogs.com/randy/ Slide 7 of 62 Thursday 4 March 2010 7
Blogs http://yollegoafindemes.carrefour.es/ Slide 8 of 62 Thursday 4 March 2010 8
Blogs http://www.actibva.com/ Slide 9 of 62 Thursday 4 March 2010 9
Blogs http://jnjbtw.com/ Slide 10 of 62 Thursday 4 March 2010 10
Twitter http://twitter.com/TomRaftery Slide 11 of 62 Thursday 4 March 2010 11
Twitter http://twitter.com/TomRaftery/statuses/9820779439 Slide 12 of 62 Thursday 4 March 2010 12
Twitter http://j.mp/info/chns6b Slide 13 of 62 Thursday 4 March 2010 13
Twitter for sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article Slide 14 of 62 Thursday 4 March 2010 14
Twitter for Outreach http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter Slide 15 of 62 Thursday 4 March 2010 15
Why not? http://www.sustainabilityreport.heineken.com/energy/what_we_did.html Slide 16 of 62 Thursday 4 March 2010 16
Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 Slide 17 of 62 Thursday 4 March 2010 17
YouTube http://www.youtube.com/user/homedepot Slide 18 of 62 Thursday 4 March 2010 18
YouTube http://www.youtube.com/user/blendtec Slide 19 of 62 Thursday 4 March 2010 19
YouTube http://www.youtube.com/user/MyMolsonCanadian Slide 20 of 62 Thursday 4 March 2010 20
YouTube http://www.youtube.com/user/HeinekenWalkInFridge Slide 21 of 62 Thursday 4 March 2010 21
Photo Sharing http://www.flickr.com/photos/gmeurope/ Slide 22 of 62 Thursday 4 March 2010 22
Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ Slide 23 of 62 Thursday 4 March 2010 23
Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ Slide 24 of 62 Thursday 4 March 2010 24
FaceBook http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4 Slide 25 of 62 Thursday 4 March 2010 25
FaceBook http://www.facebook.com/redbull Slide 26 of 62 Thursday 4 March 2010 26
FaceBook http://www.facebook.com/redbull Slide 27 of 62 Thursday 4 March 2010 27
FaceBook http://www.facebook.com/heineken Slide 28 of 62 Thursday 4 March 2010 28
FaceBook http://www.facebook.com/pages/Cruzcampo/20212817519 Slide 29 of 62 Thursday 4 March 2010 29
FaceBook http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437 Slide 30 of 62 Thursday 4 March 2010 30
LinkedIn http://www.linkedIn.com Slide 31 of 62 Thursday 4 March 2010 31
SlideShare http://www.slideshare.net/TomRaftery/presentations Slide 32 of 62 Thursday 4 March 2010 32
SlideShare Slide 33 of 62 Thursday 4 March 2010 33
SlideShare Slide 34 of 62 Thursday 4 March 2010 34
SlideShare Channels http://www.slideshare.net/RedMonk Slide 35 of 62 Thursday 4 March 2010 35
Social Bookmarking http://www.diigo.com/user/tomraftery Slide 36 of 62 Thursday 4 March 2010 36
Social Bookmarking http://delicious.com/adobe Slide 37 of 62 Thursday 4 March 2010 37
Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ Slide 38 of 62 Thursday 4 March 2010 38
Crowdsourcing http://www.ideastorm.com/ Slide 39 of 62 Thursday 4 March 2010 39
Crowdsourcing http://mystarbucksidea.force.com/ideaHome Slide 40 of 62 Thursday 4 March 2010 40
Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page Slide 41 of 62 Thursday 4 March 2010 41
Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article Slide 42 of 62 Thursday 4 March 2010 42
Wikis http://en.wikipedia.org/wiki/Heineken_International Slide 43 of 62 Thursday 4 March 2010 43
Wikis http://pbworks.com/ Slide 44 of 62 Thursday 4 March 2010 44
Wikis http://www.mindtouch.com/ Slide 45 of 62 Thursday 4 March 2010 45
Wikis http://www.socialtext.com/ Slide 46 of 62 Thursday 4 March 2010 46
Social Media hubs http://www.gmeurope.info/social_media_newsroom/ Slide 47 of 62 Thursday 4 March 2010 47
Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ Slide 48 of 62 Thursday 4 March 2010 48
Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ Slide 49 of 62 Thursday 4 March 2010 49
Trends... Slide 50 of 62 Thursday 4 March 2010 50
Mobile apps Slide 51 of 62 Thursday 4 March 2010 51
Mobile apps Slide 52 of 62 Thursday 4 March 2010 52
Mobile apps Slide 53 of 62 Thursday 4 March 2010 53
Mobile apps Slide 54 of 62 Thursday 4 March 2010 54
location-based apps Slide 55 of 62 Thursday 4 March 2010 55
location-based apps Slide 56 of 62 Thursday 4 March 2010 56
location-based apps Slide 57 of 62 Thursday 4 March 2010 57
Augmented Reality Photo http://www.flickr.com/photos/fstorr/4029330570/ Slide 58 of 62 Thursday 4 March 2010 58
Augmented Reality Photo http://www.flickr.com/photos/fstorr/4028582385/ Slide 59 of 62 Thursday 4 March 2010 59
Augmented Reality Photo http://www.flickr.com/photos/turkletom/4325703868/ Slide 60 of 62 Thursday 4 March 2010 60
Recruitment / Retention From the WWI Museum Kansas City  Slide 61 of 62 Thursday 4 March 2010 61
Thanks! Slide 62 of 62 Thursday 4 March 2010 62

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Web 2.0 for business

  • 1. Web 2.0 for business Or, how to win friends and influence people! Slide 1 of 62 Thursday 4 March 2010 1
  • 2. Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 Slide 2 of 62 Thursday 4 March 2010 2
  • 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ Slide 3 of 62 Thursday 4 March 2010 3
  • 4. Social Media? Slide 4 of 62 Thursday 4 March 2010 4
  • 5. Blogs http://blogs.intel.com/csr/ Slide 5 of 62 Thursday 4 March 2010 5
  • 6. Blogs http://blogs.msdn.com/see/ Slide 6 of 62 Thursday 4 March 2010 6
  • 7. Blogs http://boeingblogs.com/randy/ Slide 7 of 62 Thursday 4 March 2010 7
  • 8. Blogs http://yollegoafindemes.carrefour.es/ Slide 8 of 62 Thursday 4 March 2010 8
  • 9. Blogs http://www.actibva.com/ Slide 9 of 62 Thursday 4 March 2010 9
  • 10. Blogs http://jnjbtw.com/ Slide 10 of 62 Thursday 4 March 2010 10
  • 11. Twitter http://twitter.com/TomRaftery Slide 11 of 62 Thursday 4 March 2010 11
  • 12. Twitter http://twitter.com/TomRaftery/statuses/9820779439 Slide 12 of 62 Thursday 4 March 2010 12
  • 13. Twitter http://j.mp/info/chns6b Slide 13 of 62 Thursday 4 March 2010 13
  • 14. Twitter for sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article Slide 14 of 62 Thursday 4 March 2010 14
  • 15. Twitter for Outreach http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter Slide 15 of 62 Thursday 4 March 2010 15
  • 16. Why not? http://www.sustainabilityreport.heineken.com/energy/what_we_did.html Slide 16 of 62 Thursday 4 March 2010 16
  • 17. Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 Slide 17 of 62 Thursday 4 March 2010 17
  • 18. YouTube http://www.youtube.com/user/homedepot Slide 18 of 62 Thursday 4 March 2010 18
  • 19. YouTube http://www.youtube.com/user/blendtec Slide 19 of 62 Thursday 4 March 2010 19
  • 20. YouTube http://www.youtube.com/user/MyMolsonCanadian Slide 20 of 62 Thursday 4 March 2010 20
  • 21. YouTube http://www.youtube.com/user/HeinekenWalkInFridge Slide 21 of 62 Thursday 4 March 2010 21
  • 22. Photo Sharing http://www.flickr.com/photos/gmeurope/ Slide 22 of 62 Thursday 4 March 2010 22
  • 23. Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ Slide 23 of 62 Thursday 4 March 2010 23
  • 24. Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ Slide 24 of 62 Thursday 4 March 2010 24
  • 25. FaceBook http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4 Slide 25 of 62 Thursday 4 March 2010 25
  • 26. FaceBook http://www.facebook.com/redbull Slide 26 of 62 Thursday 4 March 2010 26
  • 27. FaceBook http://www.facebook.com/redbull Slide 27 of 62 Thursday 4 March 2010 27
  • 28. FaceBook http://www.facebook.com/heineken Slide 28 of 62 Thursday 4 March 2010 28
  • 29. FaceBook http://www.facebook.com/pages/Cruzcampo/20212817519 Slide 29 of 62 Thursday 4 March 2010 29
  • 30. FaceBook http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437 Slide 30 of 62 Thursday 4 March 2010 30
  • 31. LinkedIn http://www.linkedIn.com Slide 31 of 62 Thursday 4 March 2010 31
  • 32. SlideShare http://www.slideshare.net/TomRaftery/presentations Slide 32 of 62 Thursday 4 March 2010 32
  • 33. SlideShare Slide 33 of 62 Thursday 4 March 2010 33
  • 34. SlideShare Slide 34 of 62 Thursday 4 March 2010 34
  • 35. SlideShare Channels http://www.slideshare.net/RedMonk Slide 35 of 62 Thursday 4 March 2010 35
  • 36. Social Bookmarking http://www.diigo.com/user/tomraftery Slide 36 of 62 Thursday 4 March 2010 36
  • 37. Social Bookmarking http://delicious.com/adobe Slide 37 of 62 Thursday 4 March 2010 37
  • 38. Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ Slide 38 of 62 Thursday 4 March 2010 38
  • 39. Crowdsourcing http://www.ideastorm.com/ Slide 39 of 62 Thursday 4 March 2010 39
  • 40. Crowdsourcing http://mystarbucksidea.force.com/ideaHome Slide 40 of 62 Thursday 4 March 2010 40
  • 41. Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page Slide 41 of 62 Thursday 4 March 2010 41
  • 42. Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article Slide 42 of 62 Thursday 4 March 2010 42
  • 43. Wikis http://en.wikipedia.org/wiki/Heineken_International Slide 43 of 62 Thursday 4 March 2010 43
  • 44. Wikis http://pbworks.com/ Slide 44 of 62 Thursday 4 March 2010 44
  • 45. Wikis http://www.mindtouch.com/ Slide 45 of 62 Thursday 4 March 2010 45
  • 46. Wikis http://www.socialtext.com/ Slide 46 of 62 Thursday 4 March 2010 46
  • 47. Social Media hubs http://www.gmeurope.info/social_media_newsroom/ Slide 47 of 62 Thursday 4 March 2010 47
  • 48. Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ Slide 48 of 62 Thursday 4 March 2010 48
  • 49. Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ Slide 49 of 62 Thursday 4 March 2010 49
  • 50. Trends... Slide 50 of 62 Thursday 4 March 2010 50
  • 51. Mobile apps Slide 51 of 62 Thursday 4 March 2010 51
  • 52. Mobile apps Slide 52 of 62 Thursday 4 March 2010 52
  • 53. Mobile apps Slide 53 of 62 Thursday 4 March 2010 53
  • 54. Mobile apps Slide 54 of 62 Thursday 4 March 2010 54
  • 55. location-based apps Slide 55 of 62 Thursday 4 March 2010 55
  • 56. location-based apps Slide 56 of 62 Thursday 4 March 2010 56
  • 57. location-based apps Slide 57 of 62 Thursday 4 March 2010 57
  • 58. Augmented Reality Photo http://www.flickr.com/photos/fstorr/4029330570/ Slide 58 of 62 Thursday 4 March 2010 58
  • 59. Augmented Reality Photo http://www.flickr.com/photos/fstorr/4028582385/ Slide 59 of 62 Thursday 4 March 2010 59
  • 60. Augmented Reality Photo http://www.flickr.com/photos/turkletom/4325703868/ Slide 60 of 62 Thursday 4 March 2010 60
  • 61. Recruitment / Retention From the WWI Museum Kansas City  Slide 61 of 62 Thursday 4 March 2010 61
  • 62. Thanks! Slide 62 of 62 Thursday 4 March 2010 62