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Web 2.0 in Higher Ed
- 1. web 2.0 Best Practices: Web Development Taylor Enrollment Summit November 30, 2006 - Bart E. Caylor
- 2. 1994
- 3. millennials
- 4. trends collaboration expression direct access information/content flexible
- 5. Future – The “Web Lifestyle” Broadband - 3G - Digital Cable - WiFi Access Phones/Handhelds/Wearables Television/PC
- 6. Future – The “Web Lifestyle” – Higher Ed Communication will speed up with all constituents with immediate access to information. Communication strategies will need to be updated to reflect the including crisis management and e-alerts. Prospective students will expect instant access to admissions counselors and/or self-service advisors and will demand personalized content in all communications. Current students will demand accessibility through digital networks (WiFi, 3G, etc.) Current students will want more customization , far beyond the walls of their dorm rooms with Blogs, WiFi, access, etc.
- 7. Future – The “Web Lifestyle” – Higher Ed Parents will want to access all information ranging from crime statistics to other campus data up to date from Web. As will the media. See communication strategy. Parents will demand ecommerce payments for tuition Parent’s will be more involved through digital communication options, including communicating with students, interacting and participating through virtual options. A true consumer-centric world
- 8. Future – The “Web Lifestyle” – Higher Ed Alumni will expect to be more informed and on their terms They will stay more involved (see Millennial traits) but only until there is nothing left for them . Donors will want more flexibility in gifting options with ecommerce . A deeper sense of community and opportunities for better relationships will be present.
- 9. Future – The “Web Lifestyle” – Higher Ed Other Digital Opportunities XML will be a tool that will begin to tie the loose ends together Digital on-demand printing will provide options for greater personalization and customizable content. Electronic communication , ranging from E-newsletters and E-Alerts through email and messaging services will provide additional “touch points” and customized opportunities.
- 10. web 2.0 keys social networking mashups direct communication permission-based search mobile
- 12. top10 1. Yahoo! 2. Google 3. MySpace 4. MSN 5. Ebay 6. Amazon 7. YouTube 8. Craigslist 9. Wikipedia 10. CNN November 27, 2006 Alexa.com
- 14. Avitar Icon Personal Info Friends Friends’ Comments Contact Info Blog Personalization Widgets
- 23. Content Avitar icon Comments Tags/Folksonomy
- 41. search
- 45. methods email (multiple accounts) instant messaging/chat comments/postings text messaging (sms) skype (voip) podcasting/voice comments rss
- 46. permission-based
- 47. challenges unsolicited = spam be ready to engage when contacted communications have to be timely content has to be relevant relationship building
- 48. the long-tail
- 51. the numbers
- 52. 280,000
- 53. 50%
- 54. 70% 13%
- 55. 72%
- 56. 21% 72%
- 57. 2:1
- 58. 68% 62%
- 59. 2 / second
- 60. 230 days
- 61. 851 4,620
- 62. next steps
- 63. web 2.0 q&a Bart Caylor: Brainstorm [email_address] www.getzapped.com 317-558-1800
Editor's Notes
- #2: Goals: Introductions to web 2.0 and how it relates to higher education marketing Best practice is to continue to evolve