Web 2.0 in the Workplace
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The document discusses the importance of leadership and culture in incorporating Web 2.0 technologies in the workplace, citing Deloitte CEO Giam Swiegers' encouragement to embrace emerging trends. It highlights the use of platforms like Yammer for idea sharing and promotes cultural diversity as a vital aspect of internal communication. The overall message emphasizes experimentation and participation to foster a positive workplace culture.
Web 2.0 in the Workplace
- 1. Web 2.0 in the Workplace
- 2. It starts with leadership and culture Back in 2005 Giam Swiegers, Deloitte CEO, sent an email to all Deloitte partners. Many were worried about our long standing open internet access policy. “ Messenger, Youtube, Myspace, and all the new things that will emerge on the web cannot be stopped. We must not fear them but learn how to embrace them”
- 3. Using Yammer …an internal Twitter
- 8. Blog for internal comms for free
- 9. Wiki behind the firewall
- 11. Takeouts Leadership and Culture is where it starts Employees want to put in vs. Employees are scammers? Experiment and Embrace It’s participative Make sure you do something when you get the involvement Don’t be scared, it will turn your culture around It is emergent so business cases don’t really work
- 12. © Deloitte Touche Tohmatsu, 2007. All rights reserved. Liability limited by a scheme approved under Professional Standards Legislation. Confidential This document and the information contained in it are confidential and should not be used or disclosed in any way without our prior consent.