Web advertising and its methods
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The document discusses web advertising, outlining its definition and various methods including web banners, pop-ups, search engine marketing, and social media marketing. It also highlights the benefits of web advertising, such as cost-effectiveness and measurable results, alongside concerns like banner blindness and fraud. Overall, it serves as an overview of the key aspects of online advertising.
Web advertising and its methods
- 1. Web Advertising and its methods Submitted to : Ms Nikita Sharma Mam Submitted by : Radhika Sharma 04313702012
- 2. Contents 1. Web Advertising 2. Benefits of web advertising 3. Concerns of web advertising 4. Methods of web advertising 1. Web banners 2. Pop-ups/ pop-unders 3. Trick banners 4. Search engine marketing 5. Social media marketing 6. Email advertising 7. Adware
- 3. Web Advertising Online Advertising / Internet Advertising. Uses the Internet to deliver promotional marketing messages to consumers.
- 4. Benefits of web advertising Cost Measurability Formatting Targeting Coverage Speed
- 5. Concerns of Web Advertising Banner blindness Fraud on the Advertiser Overcharging the advertisers for the advertisements.
- 6. Methods of Web Advertising Display advertising Web banner advertising
- 9. Search Engine Marketing (SEM) Sponsored search
- 12. adware
- 13. Thank You.