Web analytics, a CARL IT On Air presentation
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The document discusses different web analytics tools used by the CSUSM Library including Google Analytics, Piwik, and CrazyEgg. It provides examples of features in each tool like real-time views, visitor flows, goals and conversions for Google Analytics. For Piwik, it highlights visitor logs, transitions between pages, and easy to use reporting widgets. CrazyEgg is described as excellent for tracking in-page clicks with heatmaps and list views of where users click on a page. The presentation aims to explain what analytics each tool provides and how the CSUSM Library is using them.
Web analytics, a CARL IT On Air presentation
- 1. 12/6/2012 Web Analytics: what we’re using and how Some examples from the CSUSM Library presented by Ian Chan, CSUSM this program brought to you by CARL IT learn more at http://carl-it.org
- 2. poll: http://diigo.com/0uthx 12/6/2012 A quick poll http://diigo.com/0uthx
- 3. poll: http://diigo.com/0uthx 12/6/2012 Why use analytics? Are users finding what they need? Do they view items you've highlighted? Which links are they clicking on? How do they navigate the site? When are your users visiting your site?
- 4. poll: http://diigo.com/0uthx 12/6/2012 Google Analytics Free to use Primarily for analyzing site visits Powerful tools Data lives in the cloud (for better or worse)
- 5. poll: http://diigo.com/0uthx 12/6/2012 Google Analytics helps us answer these questions 1. What percentage of our students are using our website from off-campus? 2. When are students accessing our resources? 3. Which mobile systems do our users prefer?
- 6. poll: http://diigo.com/0uthx 12/6/2012 Google Analytics: selected features Real-time view Visitor flow Goals and conversions
- 7. poll: http://diigo.com/0uthx 12/6/2012 Real-Time View Google Analytics
- 8. poll: http://diigo.com/0uthx 12/6/2012 Real-Time View Google Analytics
- 9. poll: http://diigo.com/0uthx 12/6/2012 Goals and Conversion Google Analytics
- 10. poll: http://diigo.com/0uthx 12/6/2012 Page Load Time Averages Google Analytics chart shows data for 11/5-12/5, 2012
- 11. poll: http://diigo.com/0uthx 12/6/2012 Piwik Offers many of the report options found in other analytic tools Self-hosted with cloud option Free to use
- 12. poll: http://diigo.com/0uthx 12/6/2012 Piwik: selected features Visitor Log – visitor pathway through your site Transitions – see how a visitor arrived at a page and where they went Better out-of-the-box reports On-click upgrade via browser Data archiving
- 13. poll: http://diigo.com/0uthx 12/6/2012 Visitor Log Piwik
- 14. poll: http://diigo.com/0uthx 12/6/2012 Transitions Piwik chart shows data for 11/5-12/5, 2012
- 15. poll: http://diigo.com/0uthx 12/6/2012 Easy to use reporting widgets Piwik
- 16. poll: http://diigo.com/0uthx 12/6/2012 CrazyEgg Excellent at tracking in-page clicks Data hosted in cloud with download options Easy to configure Relatively low cost
- 17. poll: http://diigo.com/0uthx 12/6/2012 Heatmap CrazyEgg hotspots show where users click most
- 18. poll: http://diigo.com/0uthx 12/6/2012 Heatmap CrazyEgg
- 19. poll: http://diigo.com/0uthx 12/6/2012 List view CrazyEgg
- 20. poll: http://diigo.com/0uthx 12/6/2012 Web Analytics @ CSUSM Our analytics tools in action http://biblio.csusm.edu/analytics/web/
- 21. poll: http://diigo.com/0uthx 12/6/2012 More options Mixpanel Adobe Analytics Application-specific: i.e. Slimstat in Wordpress
- 22. poll: http://diigo.com/0uthx 12/6/2012 Would you like to present? Please complete the (brief) form http://goo.gl/4o9Ut
Editor's Notes
- #3: Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTU2MTIyNzQ2OQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
- #6: helped us with offering a login buttonmay impact research assistance scheduling and chat servicesif we needed to deploy apps