Web call 011513
This document summarizes a presentation given by Rich Mistkowski and Wanda Zoeller of Proforma Double Dog Dare and Proforma ROI about how technology can help businesses streamline print, digital media, and content distribution while reducing costs. They discuss how current processes can be inefficient due to time spent, waste, redundancy, shipping costs, and out-of-date information. They then introduce a technology that uses programmable and updatable secure cards to distribute customizable content and track usage, allowing businesses to securely control content access even without internet and minimize costs associated with communications. The result is improved internal and external customer loyalty through a more efficient content distribution system.
Web call 011513
- 1. Where Technology Meets Print Time & Quality = $$$
- 2. Joint Effort Between Proforma double dog dare Proforma ROI Promotions
- 3. Quick Introduction • Rich Mistkowski • Wanda Zoeller • Proforma Double Dog Dare & Proforma ROI • Joint effort between our 2 organizations.
- 4. Rich Mistkowski • Proforma ROI Promotions • Owner • 908-507-2151 • Rich.mistkowski@proforma.com • www.everydaymarketing.net • On Twitter @richmistkowski • Hashtag #proformaknew0115
- 6. Goals Today • Quick overview on a technology that could help in various aspects of purchasing, marketing, sales. • Today, we are focusing on potential print/process savings opportunities. • 15 minute time limit, so we will highlight some key opportunities.
- 7. What are currently YOUR cost drivers for print, digital media, & content? • Time, • Waste • Redundancy • Shipping costs • Reprinting • Updates • Out of date
- 9. Do Changes Cost Anything?
- 10. Are Your Users Accessing Your Information?
- 11. Do They Know Where To Look?
- 12. What Are Your Technology goals? • May be to streamline internal and external communications. • To securely control content. • Make changes quickly. • To potentially a large group of people. • To “try” and see who is using what. • Access secure content whether internet exists or not. • Save $$$
- 13. Introducing… 16
- 14. Let’s Talk Technology, Not Product • Secure: – Enables highly secure user authentication with back end policy server • Measurable – Measurable Card – Issuer of the card can track usage statistics at many different levels • Updateable: – Updatable back-end policy server can download appropriate updates to the card when connected via the internet • Customizable: – Each user will populate the card with unique content. Card issuer can send personalized and targeted messages
- 15. Technology goals • Programmed and deployed with the purpose streamlining internal and external communications for an organization • Securely control content. • Access secure content whether internet exists or not.
- 16. Result • Internal and/or external customer loyalty • Costs associated with these “growing” relationships are significantly minimized. • Administrator administers all facets of card/content via internet. – Enforce policies and push updates to individuals or specific groups within the enterprise database. – Shut off access to card at any time.
- 17. Summary
- 18. Example • Subway • MSA – Content accessed – MSA Notified • Email • Text • Dealer, manufacturer, manager, etc – Content changed. (errors) Notifications repeat. – Who’s using your content? – Who’s engaging with your content?
- 24. Who Is Proforma?
- 26. Questions?