Web Content Audit Toolkit Webinar
Download as PPTX, PDF1 like234 views
The document discusses auditing website content through a data-driven approach, emphasizing the need for static, personalized, and interactive content. It highlights the importance of engaging users by matching content to their interests and providing interactive tools like surveys and assessments. The aim is to enhance user experience and retention by tailoring content and creating a more engaging web environment.
Web Content Audit Toolkit Webinar
- 1. Auditing Your Website Approaching the Web from a Data-Driven Mindset
- 2. Today: Review of Web Content Audit Tool Why Interactive? (Watch “Using Interactive Content to Convert Prospects to Customers”) Thinking the Interactive, Personalized Way Return to the Web Content Audit Tool
- 3. Let’s Go to the Tool Web Content Audit
- 5. Thinking Personalized Content matching Topics of interests Geographically proximate Specializations Peer matching Specializations University Hobbies & Interests Years of Experience
- 6. Thinking Personalized Lifestyle Velocity Ambition Cycle of Life Cultural Heritage Country-Level Social/Hobbies/Foods Generational
- 7. Thinking Interactive Self-Discovery Assessments Benchmarking Goodness of Fit Areas of Expertise/Gaps Service (We’ve Got Your Back) You Need to Know You May Like Your Numbers/Results/Credits
- 9. Content Audit: Personalized Data Description How data is used Content Segments Type of Content? AMS field name Year Member Joined Used in member renewal notices & member value recognition campaigns 1st Year Member, 3-5 Years, Student, Lifetime Profile Badge MemberJoin_Year Member Type Segment membership benefits such as content and event pricing Corporate, Individual Content Stream Member_Type Join Date Used in member renewal notices & member value recognition campaigns Anniversary Email Member_JoinDate Renew Date Used in member renewal notices 90, 30 Expiration, Grace Period, Expiration Banner Ad in Email Renewal_Date
- 10. Content Audit: Interactive Data Description Problem Solved Interactive Content Tool 1st Year Member Further engagement on community Find-a-Peer Matchmaking Tool Survey/Email Lifetime Member Get them to mentor Mentorship Self-Assessment Survey Expiring Member Remind them of the value Calculator inside email and on member profile to show them what they'll have to pay Calculator
- 11. Summary Assess your website content from 3 perspectives: Static—what you already have Personalized-what you can provide to the user that fits unique individual Interactive-how you can provide play-like learning experience