Web Content Management & Social Computing: Rivals or Partners?
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Real Story Group analyzes the strengths and weaknesses of web content management and social computing tools. They advise clients on technology selection. Their presentation discusses how WCM systems are diverging for intranet versus public use. It also examines how WCM vendors have begun integrating social media features and some collaboration apps, though these may not replace dedicated social software. Different types of public and internal social services are reviewed.
Web Content Management & Social Computing: Rivals or Partners?
- 1. Web Content Management & Social Computing: Rivals or Partners?! Exposing the real weaknesses and strengths of web and enterprise technology products @TonyByrne ! ! ! ! !@irina_guseva! Tony Byrne tbyrne@realstorygroup.com ! !iguseva@realstorygroup.com! Twitter: @TonyByrne President, Real Story Group !
- 2. Real Story Group: What We Do Analyze 01234 weaknesses and strengths of the 01234 tools....and vendors 01234 Advise on successful technology selection Copyright © 2010 Real Story Group www.realstorygroup.com
- 3. Finding Your Way... Copyright © 2010 Real Story Group Copyright © 2010 Real Story Group www.realstorygroup.com www.realstorygroup.com
- 4. Agenda • Intranet - Internet divergence • WCM is not a replacement for social • What is social services • How WCM vendors do social services Public = UGC and SM integration Intranet = some micro apps • Do you need community services? Public (white label) Intranet (focus on collab and activity streams) Copyright © 2010 Real Story Group 4 www.realstorygroup.com
- 5. Overlapping Scenarios? Source: www.realstorygroup.com Copyright © 2010 Real Story Group www.realstorygroup.com
- 6. What a WCM System Does Copyright © 2010 Real Story Group www.realstorygroup.com
- 7. Web Content Site Management Systems • Critical backbone for intranet publishing • Now really web site management systems • Obviated need for portals on some intranets • Starting to incorporate “social” tools and simple document management Copyright © 2010 Real Story Group www.realstorygroup.com
- 8. Divergence… Web CMS Web CMS Intranet Public Collab’n / Social Collab’n / Social Copyright © 2010 Real Story Group 8 www.realstorygroup.com
- 9. “Social Software” vs. Enterprise 2.0 Enterprise 2.0 Social Software Mash-ups SaaS / Cloud “Collaboration and Networking within Ajax / RIA and beyond the Enterprise” Copyright © 2010 Real Story Group www.realstorygroup.com
- 10. Agenda • WCM is not a replacement for social Copyright © 2010 Real Story Group 10 www.realstorygroup.com
- 11. Your Web CMS Needs to be Social : : "What are you doing?” : ” : “Checking in to see how it's going in Bosnia." : "Bosnia? They don't have roads, but they have Facebook.” The Social Network Copyright © 2010 Real Story Group www.realstorygroup.com
- 12. Typical Social Software Services Copyright © 2010 Real Story Group www.realstorygroup.com
- 13. Using Your WCM Tool as a Social Software Platform Copyright © 2010 Real Story Group www.realstorygroup.com
- 14. Agenda • What is social services • How WCM vendors do social services Public = UGC and SM integration Intranet = some micro apps Copyright © 2010 Real Story Group 14 www.realstorygroup.com
- 15. What about Public Social Media Integration? Publish to Social Networks Aggregate public feeds Personalize based on social graph But is this “engagement”? Copyright © 2010 Real Story Group 15 www.realstorygroup.com
- 16. Doing Social Differently Copyright © 2010 Real Story Group www.realstorygroup.com
- 17. Architectural Issues Around UGC Public / Customer Consumers Web CMS DMZ Content Producers Employee Consumers Content Copyright © 2010 Real Story Group www.realstorygroup.com
- 18. Agenda • Do you need community services? Public (white label) Intranet (focus on collab and activity streams) Copyright © 2010 Real Story Group 18 www.realstorygroup.com
- 19. Different Types of Public Engagement Web CMS Branded Communities Reader Interaction Engagement Partner Collaboration Professional Networking Copyright © 2010 Real Story Group www.realstorygroup.com
- 20. Scenario: Branded Communities for Peer Support Copyright © 2010 Real Story Group www.realstorygroup.com
- 21. Scenario: Branded Communities for R&D Copyright © 2010 Real Story Group www.realstorygroup.com
- 22. Humanizing through Social Lessons from public networks: – Actively promote – Recognition: foster communities, but reward individuals – “Laddering” – Push “top” lists (content, communities, indivs) to home Image sourced from Nielsen Norman Group page – Explicit Q & A Forums Copyright © 2010 Real Story Group 8 www.realstorygroup.com www.realstorygroup.com
- 23. Platforms! ECM/WCM “Suites” Community ! ! ! Wikis! Blogs! Niche! Public! Source: http://www.realstorygroup.com/Research/Channel/Collaboration/Vendors! Copyright © 2010 Real Story Group www.realstorygroup.com
- 24. Contact is King? “Half-way to the Experience Economy” “Contact is King” http://www.peterhinssen.com/books/the-new-normal Copyright © 2010 Real Story Group www.realstorygroup.com
- 25. Content is still King “ http://www.killerfilm.com/articles/read/the-croods-get-two-more-26575 Without content, we're reduced to cavemen going "uuuurgh" at each other. A lot of social media is about pointing each other to interesting content. In fact, strip a Twitter feed of its shortened links, or take the shared pictures, videos, and blog posts out of Facebook statuses -- and "uuuurgh" is pretty much what you end up with. Without content, we're reduced to http://www.realstorygroup.com/Blog/2021-Content:-the-King-is-dead---Long-live-the-King! liking, or retweeting, grunts. ” Copyright © 2010 Real Story Group ( NOT A CAVEMAN ) www.realstorygroup.com
- 26. Let’s Continue the Conversation... (...and Contact Me for Sample Evaluations)! @TonyByrne! tbyrne@realstorygroup.com ! ! @irina_guseva! iguseva@realstorygroup.com ! Tony Byrne ! President, Real Story Group