Web Design for Bloggers
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The document emphasizes the importance of effective design and strategy for engaging an audience and achieving goals. It discusses elements of good design, including color psychology, typography, composition, and layout, as well as the need for consistency and adaptability in branding. Key quotes from designers highlight that design should connect with the audience while maintaining clarity and creativity.
Web Design for Bloggers
- 2. “Find your voice, shout it from the rooftops, and keep doing it until the people looking for you find you.” —Dan Harmon
- 3. Who is your audience? Who do you want your audience to be? How can you reach them?
- 4. “A goal without a plan is just a wish” —Antoine de Saint-Exupéry
- 5. Form a strategy Set practical goals Tailor your design Measure effectiveness
- 6. Visually connect the elements of your blog Alignment ∙ Cohesion ∙ Repetition ∙ Navigation
- 7. Why your design layout matters! Gutenberg Diagram Z Pattern F Pattern Good design means never having to say “Click here”. Credit:vanseodesign.com
- 9. Complementary Analogous Triadic Split-Complementary Rectangular Square Credit:Kissmetrics
- 10. RED Aggressive, Energetic,Provocative PURPLE Elegant, Nostalgic, Spiritual BLUE Trustworthy, Dependable, Responsible GREEN Fresh, Prestigious, Serene YELLOW Creative, Positive, Optimistic ORANGE Exciting, Playful, Energetic BROWN Simple, Natural, Durable BLACK Timeless, Luxurious, Sophisticated WHITE Pure, Clean, Soft
- 11. “The best colour in the whole world is the one that suits you.” ! —Coco Chanel
- 12. Readability ∙ Experience ∙ Message ∙ Distinction ! “When typography is on-point, words become images.” —Shawn Lukas
- 13. Typographic Hierarchy “Digital design is like painting, except the paint never dries.” —Neville Brody
- 14. No photo is better than a bad photo! ! But everyone can be a photographer ! Story ∙ Composition ∙ Lighting ∙ Alignment ∙ Size
- 15. Communicating you Recognisability is crucial Simplicity is superior
- 16. B r a n d o n G r o t e s q u e R e g u l a r B R A N D O N G R O T E S Q U E R E G U L A R B R A N D I N G G U I D E L I N E S C 2 0 Y 1 3 M 5 0 Y 3 0 C 1 0 M 2 0 Y 3 0 K 9 5 C 5 M 3 Y 3 C M Y K F O R P R I N T # F 5 9 7 9 5 R G B F O R W E B U s e f o r b u l k o f t y p e - t r a c k i n g 2 0 0 M i n t f o r t y p e - # A C D C C E C a p i t a l s f o r p o s t t i t l e s # C A E 8 E O # E 8 C 3 3 9 # 3 2 3 1 3 2 # E F E F E F P O S T O V E R L A Y S P R O D U C T C O L L A G E S b r a n d o n g r o t e s q u e l o w e r c a s e H E L V E T I C N E U E T H I N C A P I T A L S ( T R A C K I N G 3 0 0 ) l i g h t b a c k g r o u n d i m a g e - # 3 2 3 1 3 1 d a r k b a c k g r o u n d i m a g e - # E F E F E F u s e a b o r d e r o n W H I T E
- 17. Room to breathe Consistency across the board Quality is key Don’t be a commitment-phobe
- 19. “Design is creativity with strategy” –Rob Curedale