The document outlines several web design principles including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It discusses how unity is created through similar colors that reinforce a brand's image and grouping content into sections. Variety is added through different article elements. Balance is achieved through symmetrical layouts with equal visual weight. Scale and proportion help open up the layout, while rhythm keeps the reader's eye flowing. Emphasis is placed on prominent images to inform readers. Simplicity creates an easy to use, uncomplicated layout requiring no instructions.
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