Web Presence
0 likes295 views
This document discusses the importance of having an online presence and managing your personal brand on the web. It provides tips for establishing profiles on key social media platforms like LinkedIn, Facebook, and Twitter to showcase your work and expertise. The document also reviews options for creating your own website using blogging platforms like WordPress or coding HTML yourself, and considerations for designing and hosting the site.
Web Presence
- 1. Who are you on the Web? Why your Web presence is important Sept. 30, 2011
- 2. Why worry? ✤ Students, friends, prospective employers will Google you ✤ You need to control your brand, your image
- 3. What does this tell you?
- 4. What does this tell you? To me: i ride a bike, don’t wear Mellow Jonny’s elitist gear, did RAGBRAI, like pigs, hey, that’s the Dove she’s holding!
- 5. Today: ✤ Your brand/logo/pitch ✤ LinkedIn ✤ Facebook ✤ Your own website ✤ Twitter
- 6. First question: ✤ Who are you? Who do you want to be? ✤ Try it in six words ✤ Try it in a sentence ✤ In some instances, you’ll want a story/narrative
- 7. The social media mullet: ✤ LinkedIn is the business in the front ✤ Facebook is the party in the back ✤ Is Twitter the Mohawk?
- 8. LinkedIn ✤ An online resume ✤ Keep up with professional contacts ✤ Network with groups ✤ Search for jobs
- 9. Facebook ✤ Have fun with friends ✤ Share your work ✤ Share your friends’ work ✤ Track key sources ✤ Send msgs to hard-to-reach sources
- 10. Consider... ✤ A personal page and a professional one ✤ A personal page and a “fan” page ✤ Now “subscribers” ✤ You can filter who sees what you post ✤ It’s complicated ✤ Anything you do online is public
- 11. Your own page ✤ So you own your name as a URL? Check on name.com ✤ You should buy it if you can - about $10 a year ✤ If not, you need to find an alternative - middle initial, a spin on it
- 12. Why have your own site? ✤ It should be a first-stop in search ✤ Display your work ✤ Display your resume ✤ Blog/write about your passion
- 13. Some examples ✤ Melita Garza ✤ Morgan Heim ✤ Lisa Marshall ✤ Luke Trautwein ✤ Jordan Wirfs-Brock
- 14. Hosting ✤ You could get it for free: ✤ CU offers web hosting ✤ wordpress.com or blogger.com ✤ Dan S. knows of sites ✤ You could pay: ✤ more versatility, room, control
- 15. CMS/design considerations ✤ HTML pages you code yourself ✤ Blog platforms such as Wordpress, blogger, etc. ✤ Combo of the two ✤ Frameworks such as Drupal, Django, Rails
- 16. HTML/code it yourself ✤ You can use basic text editor ✤ More sophisticated editors: ✤ Komodo Edit ✤ Text Wrangler ✤ Xcode on Mac ✤ Other software: ✤ Adobe’s Dreamweaver
- 17. Blogging platforms ✤ Wordpress - the .com for free, the .org for hosted ✤ Blogger - no longer hosted, via google ✤ Movable type ✤ Typepad
- 18. Why i prefer Wordpress ✤ Many, many free themes ✤ Many, many plug-ins ✤ Static pages are versitile ✤ Large support community ✤ You can be as basic or as complex as you like ✤ Based on PHP
- 19. Frameworks ✤ Requires some programming/coding experience ✤ It’s a plug-in/component system with a CSS wrapped around it ✤ Examples: ✤ Ruby on Rails ✤ Drupal (PHP) ✤ Django (Python)
- 20. Also, the Twitter! ✤ Great for following news, sports, celebs, specialty topics, experts ✤ Real-time interactivity ✤ It’s about building community ✤ Good for promoting your work and that of others ✤ Tracking sources ✤ Tracking trends ✤ Breaking news
- 21. Twitter tools ✤ Tweetdeck ✤ Hootsuite ✤ Twitter on iPhone or iPad
- 22. Potential hazards You can delete it, but it won’t go away...
- 23. Then there’s the Google+ ✤ Great for video conferencing, aka “hangout” ✤ Can divide people into streams/circles (why Facebook recently changed) ✤ But maybe this is all too much...