Web Site Strategies that Work!!
- 1. Web Site Strategies that Work!!
- 2. 1. Review your goals and markets for your site:
- 3. a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
- 4. b) Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
- 5. c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
- 6. d) How compelling are the "calls to action" on each page?
- 7. 2. How can you take your online business to the next level?
- 8. a) Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
- 9. b) Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?
- 10. c) Are you taking full advantage of "real-world" opportunities to promote your site?
- 11. d) Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
- 12. e) Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
- 13. 3. Review your Web traffic reports:
- 14. a) Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
- 15. b) What are the top exit points from your site? Where are you losing conversions?
- 16. c) Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
- 17. d) Do the search phrases for your site suggest ideas for new areas of business development?
- 18. (c) 2005. Philippa Gamse.