Web strategy for writers UBC Feb 2011
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This document provides strategies and tools for writers to use the web effectively. It recommends building expertise through blogging, using social media like Twitter and Facebook to promote work and build networks, and measuring success through web analytics. Key tools include blogs, RSS feeds, social bookmarking, and professional networking on LinkedIn. The goal is to drive traffic to one's portfolio and online presence while protecting copyrights and maintaining a transparent online identity.
Web strategy for writers UBC Feb 2011
- 1. Web Strategy For Writers Emira Mears | Partner Raised Eyebrow Web Studio, Inc. emira@raisedeyebrow.com www.About.me/emira
- 2. Keypoints • Build & establish your expertise • Professional PR & Reputation management • Copyright protection
- 3. How Can Writers Use the Web? • Get new business/paid -- Portfolio • Generate ideas, monitor trends, follow buzz • Find peers/network • Broaden network of sources/opinions • Easy distribution of content (citizen journalism) • Find new tools for investigation/research
- 4. Strategy vs. Technology Technology is not a strategy it is a tool • What do you want to get out of the web? • What tools are going to help you do that?
- 5. Measuring Success • Track before and after data – What will success look like for you? – Set metrics that match your goals • Look to see what others are doing that is similar • Be sure to save/document all the data you are collecting to build your own benchmarks – Stats, pageviews, comments, “retweets”, followers, leads etc.
- 6. Tools: • Twitter • Facebook • LinkedIn • Forums • Blogs • Social Bookmarking • RSS Feeds
- 7. Your Online Presence Text
- 8. Me Online Raised Eyebrow (company) Emira Emira Mears (personal) (professional) The Boss of You (book) Facebook.com/emiramears Facebook.com/bossofyoubook Twitter.com/emiramears Twitter.com/raisedeyebrow laurenandemira.com blog.raisedeyebrow.com ourdomicile.ca
- 9. Blogs • Create your homebase •Link your other profiles here • Workshop ideas stories - seek feedback • Don’t be afraid to publish in progress stories/news and update it • Build online portfolio • Build community - connect with who you’re reading and share 9
- 10. Blog: You vs. Your Book • Think long term • You can point multiple domains to one site • Build a following for you as a writer, not just one book/article • You can potentially leverage these numbers for future work 10
- 11. Blog Platforms • Wordpress.com (free) • Blogger.com (free) • Typepad (paid) 11
- 12. Social Media Framework Why • Drive traffic back to your portfolio • Connect How • Listen • Participate • Contribute
- 13. Twitter • Get breaking news (Citizen Journalism) • Advertise/promote yourself • Build community (low barrier of access/connection) • Follow like minded folks • Check pulse • Find interview subjects
- 14. Tools for Tracking/Extending Twitter Trending • Twopular • Twitter homepage Search • search.twitter.com • search.twitter.com/operators • monitor your account (@yourhandle)
- 15. Tools for Tracking/Extending Twitter Managing Your Account/Lists • Hootsuite • Tweetdeck
- 16. Facebook • Find contacts • Special interest groups • Promote your work (set up a feed) • Trend observation 16
- 17. Facebook • Protectyour image - separate professional and personal • New Profile management - create lists and separate work/personal • Never assume privacy settings
- 18. Raised Eyebrow (company) Emira Emira Mears (personal) (professional) The Boss of You (book) Facebook.com/emiramears Facebook.com/bossofyoubook Twitter.com/emiramears Twitter.com/raisedeyebrow laurenandemira.com blog.raisedeyebrow.com ourdomicile.ca
- 19. Sample Lists • Inner Circle • School Days • Friendly Work • Work Only
- 20. LinkedIn • Maintain professional contacts • Respond as expert • Find experts • Network
- 21. Balancing Integration • Crosslink tools to save you time/ energy • Beware of repeating yourself
- 22. Social Bookmarking • Build your own resource database • Share with others • Value of being “digg-ed” • Find like-minded curators • Research 22
- 23. RSS Feeds • Great research tool • Sift through info • RSS Readers •Google Reader (or iGoogle) •Netvibes •NetNewsWire (Mac) •FeedDemon (Windows) •Sage (Firefox) 23
- 24. Measuring Success • Track before and after data – What will success look like for you? – Set metrics that match your goals • Look to see what others are doing that is similar • Be sure to save/document all the data you are collecting to build your own benchmarks – Stats, pageviews, comments, “retweets”, followers, leads, etc.
- 25. Cautions Transparency • Be willing to be fast, but always be transparent • Admit mistakes • Apologize when necessary Retain Your Copyright • Perform regular searches on your content • Write for free to build reputation but make sure you own your work • Creative Commons 25
- 26. Resources • http://delicious.com/domicile/UBCFeb2011
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