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Web Strategy Is Moving

Rob Manson, profile picture
Rob Manson

This document discusses mobile web strategies for several companies. It analyzes how easy it is for mobile users to find and access company websites on different devices. It finds that some companies like IAG and ANZ use consistent addresses and optimized mobile sites, while others like Qantas, CommSec and Apple make it difficult for mobile users to find their mobile sites. It emphasizes that companies should have a clear mobile strategy with one website address that detects the device and serves the appropriate version.

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