Web Strategy - Outreach Commission
- 1. A Web Strategy Project
- 2. w3.oh?w3World Wide WebWeb 3.0Community-buildingSmarter ContentPoint Oh!Leave them thinking “Wow, they get it!”8/11/102
- 3. Let’s Consider …People are busyOur competition might not be other churchesThey are mobileClear, simple & intentional messaging a mustHow do we automate processes?Better story telling through multi-mediaHow do we tie technologies together effectively?It’s ALL about creating better user experiences8/11/103
- 4. St. Luke’s UMC Online: Brief History1st Generation St. Luke’s WebsiteStatic website (minimal updates)Fine Arts creates “InfoVine”2004-08 Solerant websiteFirst entry into Content Management System2008-CurrentTendenci websiteMulti-sites createdSocial media propertiesMedia archiveConnection Center site8/11/104
- 5. St. Luke’s UMC Online: 2011 & BeyondIntentional MessagingIntegrated Marketing ApproachAll mediums working togetherSocialConversationalConnectingInvitingStrive for ExcellenceTrustworthyA LeaderShare Knowledge8/11/105
- 6. A ReminderWebsite does not start with “Me”Website starts with “We”We’re all in this togetherIt will take a team approach8/11/106
- 7. Why the Web is ImportantA Virtual Front doorUniversal AcceptanceEasy to search forEasy to segment informationEconomicalDynamicFlexible2-way communication opportunitiesAdaptableTo new technologyTo new ministry structureTo new user communication preferencesPortable8/11/107
- 8. Some Church Website Stats77% of people surveyed said church website important when deciding to attend a church16% said website was first place they looked“I’m New” section averages 24% of survey websites traffic8/11/108
- 9. Kingdom Concept ApproachThe Real Reason for What We Do8/11/109
- 10. Our Collective Call to ActionWe are gathered by Jesus to enact faith in loveWe are called by God to make disciples by transforming community8/11/1010
- 11. Our Web Strategy GoalsTo focus on our usersTo leverage technologyTo build a team of staff & lay leaders to support our web propertiesTo provide our St. Luke’s community with online outreach tools & opportunitiesTo adhere to the values of St. Luke’s UMCTo strive to support & achieve the Mission Marks set forth in the Vision FrameTo support & enhance the St. Luke’s UMC Brand8/11/1011
- 12. Reasons for the RedesignLet’s Talk Business8/11/1012
- 13. Strategic Corporate ShiftVisioningOrganization RestructuringBrandingOne Church, Two Campuses8/11/1013
- 14. Usability & User ExperienceInformation ArchitectureThe art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usabilityContent StrategyThe process of planning for content creation, delivery, & governanceUser Testing & AuditingEvaluation, adjustment & continual advancement of online offerings8/11/1014
- 15. Content Strategy TopicsIntentional Connection Strategy FocusEnhance Teaching Curriculum OfferingsIntegrated Marketing ApproachStrategic RecommendationsCreate Web-specific Content8/11/1015
- 16. The Project TeamCollaboration & Community8/11/1016
- 17. Project TeamDetails CommunicationsWeb 3.oh! CoreSt. Luke’s StaffLay LeadershipSt. Luke’s UMC Community8/11/1017
- 18. Project Team: Details CommunicationDeliverablesConsultation & AdviceDesign CompsWeb Style Guide8/11/1018
- 19. Project Team: Web 3.oh! CoreChris Davidson: Project LeaderJulia Fox: Content StrategyRobert Elliott: TechnologyJulie Ellerbrock: OversightRobbie McDonough: Oversight / GethsemaneCommunications & Media Staff: Team Members8/11/1019
- 20. Project Team: StaffSid DavisJuliette MorrowRob DulaneyPeter MillerJacel DicksonJacob BreezeInvolvementPlanningGuidancePromotionSupport8/11/1020
- 21. Project Team: Lay Leaders(Proposed)Miguel OttavianoCarol MohrmanGene GrahamHubie FixOthers TBDInvolvementPlanningGuidancePromotion8/11/1021
- 22. St. Luke’s UMC CommunityOnline Community BuildingSocial MediaOur St. Luke’sStory-tellingOnline OutreachConnectionInvitation8/11/1022
- 23. Collaboration & InvolvementEach section of the new website will be assigned:A St. Luke’s Ministry Staff Content ManagerA Lay Leader VolunteerThis team will be responsible for maintaining the integrity of content in their section(s)8/11/1023
- 24. Ministry & Lay TeamsThe ministry team will work closely with Communications & Media as part of the web teamThe Lay team will support the ministry team & help generate content ideas, etc.This combined team will meet quarterly to discuss strategy & dream togetherThey will be encouraged to continually recruitThey will assist in educating & training our community8/11/1024
- 25. Design & DevelopmentLet’s Make It Real8/11/1025
- 26. Details CommunicationDeliverablesConsultation& AdviceDesign CompsWeb Style Guide8/11/1026
- 27. Web 3.oh! Team DeliverablesDetails Communication Comps to:Website ImagesHTML / CSS / JS Build-outIntegrate into CMSBuild Custom Website ApplicationsAdd Content to CMS WebsiteCMS Training for Staff8/11/1027
- 28. Custom Website ApplicationsCalendarStory-tellingNewsMedia CenterConnection Centere-CommerceAd ManagementBlog(s)Photo Gallery(s)Forum(s)8/11/1028
- 29. Roll-out (Phase 1)Static Website“Brochure” contentDynamicAd ManagementCalendarStaff Listinge-CommerceContact PageNews8/11/1029
- 30. Roll-out (Phase 2)StaticTBDDynamicMedia CenterStory-tellingConnection CenterPhoto Gallery(s)Blog(s)8/11/1030
- 31. Roll-out (Phase 3)StaticTBDDynamicBusiness ApplicationsProject SubmissionTBD8/11/1031
- 32. TechnologyThe Nuts & Bolts8/11/1032
- 33. Technology TopicsContent Management System (CMS)Church Management System (ChMS)MobileE-mail DeliveryCommunity BuildingAudio / Videoe-Commerce8/11/1033
- 34. Content Management SystemsTo EvaluateTendenciWordPressliveSiteEkklessia360OtherTo DiscussOpen-source vs. Enterprise SolutionApplication DevelopmentHosting8/11/1034
- 35. Church Management SystemsTo EvaluateShelbyShelby ArenaUnifyerThe CityShadetreeCustomOtherPurpose(s)Community BuildingIntegrated Communication tools8/11/1035
- 36. MobileDefine Appropriate Content NeedsDirections & Contact InfoCalendarAudio & VideoOtherApp(s) vs. Website(s)iPhone vs. Other platformsDevice dependent vs. Open to allSMS8/11/1036
- 37. Mobile StatsPeople are mobile4,239,956 people talking on cell phones right now200+ million Americans carry mobile phonesCell phone is the first personal mass mediumMobile devices to become primary connection devices by 20208/11/1037
- 38. E-mail DeliveryShelbyCMSExternal VendorConstant ContactMailChimpOtherTo DiscussCurrent IT limitationsCost analysisContent creationManagement8/11/1038
- 39. Audio / VideoVideo StreamingBrowserMobilePhoto Hosting & Gallery(s)Hallway MonitorsTo DiscussLive vs On-demandSimulated LiveCostChildren’s photos8/11/1039
- 40. e-CommerceOnline DonationsEvent PaymentTicketingOnline StoreTo DiscussAccounting RequirementsAffiliated OrgsWorkflow & Authorization8/11/1040
- 41. Workflow & ProcessLet’s Work Smarter!8/11/1041
- 42. Workflow OpportunitiesProject SubmissionCalendarProject ManagementIntranet / ExtranetBusiness Application Needs8/11/1042