Web Video - Create, Share, and Track
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The document discusses the evolution and strategies for creating viral videos, highlighting key metrics such as viewership and sharing trends. It emphasizes the importance of audience engagement, proper equipment, and effective video hosting and sharing techniques to enhance distribution. Additionally, tracking video statistics is recommended for continuous improvement and understanding viewer demographics.
Web Video - Create, Share, and Track
- 4. whereweare... * in march 2009, YouTube surpassed 100M U.S. Viewers ~Mashable.com (May ’09) * real number of streams/day... is above 1.2 billion/day worldwide...pretty much means everyone on the Internet, on average, is watching one YouTube video per day.. ~Techcrunch.com (June ’09)
- 5. whereweare... * How we watch video (US)... * How we share video (US)...
- 7. howdoigoviral?! * No secret formula, but...
- 8. howdoigoviral?! * No secret formula, but... * There are some commonalities: - Make people think & talk - Make it fun, don’t take yourself too seriously
- 9. howdoigoviral?! * No secret formula, but... * There are some commonalities: - Make people think & talk - Make it fun, don’t take yourself too seriously * Life cycle of a viral video - First week very important. A media push is recommended (PR + paid exposure + social media) - Don’t forget to support it over time
- 11. goodviralvs.badviral * T-Mobile Dance Video 10 Million+ Views
- 12. goodviralvs.badviral * Samsung HD Phone Challenge
- 13. goodviralvs.badviral * United Breaks Guitars 4 Million+ Views
- 17. wide reach essentials Content People Infrastructure
- 19. Pre-considerations * Audience? * Where will this be posted? Equipment * Camera * Tripod * Lights * Microphone Shooting * Lighting! * Audio environment (mic placement) * lens cap ;-) Editing * Get it where you like it - then trim another 30 sec * Add your branding (intros/outros, watermarks)
- 26. Hosting the video Why not host it yourself? * limits your distribution * bandwidth costs * browser/device considerations Hosting feature considerations * market share of host * ability to customize player * maximum length of video allowed * storage space limits * analytics provided * price
- 27. The video is hosted, now what? Embed it on your site * You want traffic coming to your site, not to YouTube, etc. * Gives you the ability to provide context around the video Add share buttons to your site * Make it as easy as possible for your audience to share it * Some sites that provide share buttons for free: ShareThis Tweetmeme
- 28. Now that you’ve enabled users to share... It’s your turn * Now’s the time to leverage the network you’ve built * Share anyway you like, but don’t neglect the two big players
- 29. Why should you track video statistics? * Very difficult to see areas for improvement without measuring your baseline * Find out what works so you can run smarter campaigns * Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about. How to track (two easy ways) * Install Google Analytics on your website - you may miss full view of where the video is being shared * Use the analytics provided by your video host (YouTube’s Insight is one example)
- 30. Example: YouTube Insight * see how views are spiking over time * viewer demographic information * viewer geographic information * compare the popularity of your videos
- 31. One full example for review...
- 33. TheFutureofWebVideo Real time, real time, real time... * real time chat about videos * real time streaming (from computer and mobile) Mass distribution
- 34. Questions?