Web2.0 Primer
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The document discusses several concepts related to Web 2.0 including its definition as a more interactive internet driven by user participation. It also mentions key trends like user-generated content, social networking, tagging, wikis, and harnessing collective intelligence. Several quotes are provided about the importance of creativity and human input in problem solving.
Web2.0 Primer
- 2. The City With no Police!
- 3. What 2.0?? “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet… A more mature, distinctive medium characterized by user participation, openness, and network effects.” O’Reilly Radar – Web 2.0 Principles and Best Practices
- 4. The Machine is Us/ing Us video @ youtube
- 5. TV vs. Web TV , radio, etc… Viewer Passive Wants to know about the stars Web User Passive / interactive / active Wants to become the next star
- 6. Identity Value Chain Experiences Services Products Raw Materials
- 7. Marketing vs. Search Marketing I hate advertisements! I love advertisements!!! ???
- 8. Advertisements are great If they are… Shown in the right time & to the right people
- 9. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) Source: Dan Pink, A Whole New Mind via: tompeters.com
- 10. “ Human c reativit y is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class via: tompeters.com
- 11. Web2.0 Keywords Blogs Blogs Blogs a new blog started every half a second! Google loves blogs RSS / XML Subscribe RSS readers
- 12. Web2.0 Keywords User-generated content Blogs Blogs Blogs videos audios ebooks many-to-many Peer to peer (P2P) Social Networking Myspace (250,000 new users per day Q1/2006) Facebook Hi5
- 13. Web2.0 Keywords Social Bookmarking Tags favorites user-generated classification
- 14. del.icio.us
- 15. Social Bookmarking Browser-based One computer only Can’t deal with large data Category-based Doesn’t utilize community Web-based Anywhere … anytime Thrives on large data Tag-based Lives on community
- 16. Web2.0 Keywords Mass Collaboration / Participation wikis comments favorites
- 17. Gold Corp Reached a stage of no significant growth Offered $575,000 for best ideas on finding gold Input from “outsiders”; computer engineers, mathematicians, chemists etc. 110 targets identified (half of them not known) 80% of them produced significant amounts $100 Million $9 Billion!
- 18. Congratulations!
- 19. Web 2.0 CEOs By: Michael Arrington video @ youtube
- 20. Web 2.0 Core Patterns
- 21. The Long Tail “ The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller
- 22. Data Data Data Data vs. Information In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information . Data is the next “Intel Inside”
- 23. Harnessing Collective Intelligence source: zdnet.com
- 24. Perpetual Beta β
- 25. Thank you