Web.3.0 Istanbul 2013 - Haritada Kaybolanlar
1 like664 views
This document discusses Yellow Medya, a Turkish business listings database and directory. It notes that Yellow Medya has over 815,000 business listings in Turkish and English and that its Yellowpages.com.tr website receives 2.5 million unique visitors per month and has 1.8 million pages indexed by Google. It then discusses the importance of businesses being able to be found online and provides examples of location finder issues for banks, gas stations, and other large brands in Turkey.
Web.3.0 Istanbul 2013 - Haritada Kaybolanlar
- 1. Hi, I am Trevor Nadeau Managing Director
- 2. Why am I up here speaking?
- 3. Regarded as Turkey’s most trusted business listing database and directory - $12 USD million investment Yellow Medya db has 815,000 business listings in Turkish and English (gets bigger everyday) Yellowpages.com.tr has 2.5 million unique visits a month Yellowpages.com.tr has 1.8 million pages indexed in Google Yellowpages.com.tr has a 24% call conversion rate Yellow Medya is.....
- 5. Google Organic YellowPages.com.tr Business Listing Pages
- 6. Yellow Medya is the company that powers...
- 7. But first...
- 8. A Shoe Story
- 12. shoes for my girlfriend I’m gonna buy those while I’m in Paris!
- 13. Ground zero of shopping mission Arc de Triomphe me PARIS
- 14. me Phone in hand, my search begins... But where will I find the Dior store?
- 15. No map pin Dior, Christian Dior, Dior Store No Dior anywhere! me
- 16. me So I start walking down the Champs Elysees. Who shall I ask?
- 18. Louis Christian Excuse me Louis Vuitton, could you tell me where Christian Dior is please?
- 19. The Store!
- 20. The Shoes!
- 22. But I am not the only crazy person to spend a lot on a pair of shoes!
- 23. I don’t think it is supposed to work this way! Louis Vuitton helped me find and buy Dior shoes
- 24. Shop! Spend! Shop! ;-)
- 25. Speaking of shopping and spending...
- 26. Do you agree this is the future of finding a business?
- 27. 50% of mobile search these days is for a local business. If you did agree I think you are right!
- 28. Realities of NOT being ‘Found’ $10 billion dollars in lost sales due to missing business listings - Yext Study USA 2013
- 29. If your business can’t be found, you won’t be selling much! Simple Fact:
- 30. Ok, let’s look local
- 31. Have you ever used one of these in Turkey?
- 32. Guess what she is doing?
- 33. She is looking for her ATM!!!
- 34. Bank with 3,800 locations BLACK SEA The location of the ATM on the bank’s website! The real location of the ATM!
- 35. 36 Bank with 350 locations! The location of the branch on the bank’s website! The real location of the bank branch!
- 36. 37 Gas Station chain with more than 1,500 locations! BLACK SEA MARMARA The location of the gas station on the gas stations website! The real location of the gas station!
- 37. 38 Car Dealership with more than 50 locations! (Japanese) MEDITERRANEAN SEA The car dealer location on the car brand’s website! The real location of the car dealer!
- 38. 39 Supermarket with more than 1,200 stores! BLACK SEA The supermarket location on the brand’s website! The real location of the supermarket!
- 39. Brand Store “Locator” Apps We tested locations on over 100 major brands in Turkey. 50% correct
- 40. We tested locations on over 100 major brands in Turkey. 50% That means, WRONG! Brand Store “Locator” Apps
- 41. We tested locations on over 100 major brands in Turkey. 50% That means, WRONG! Brand Store “Locator” Apps
- 42. BANK If a $100 billion bank...
- 43. BLACK SEA Can’t get it right ... The location of the ATM on the bank’s website! The real location of the ATM!
- 44. This guy has no chance!
- 46. 2,000 Marshall Boya dealers can be found on map and online platforms and they are all mobile friendly!
- 48. Marshall dealers
- 52. mobile online
- 53. How many businesses are there in Turkey? Question: 1.5 million 2. 2 million 2.5 million 3 million a b c d
- 54. Reality: Consumer adoption of location based engagement activities is at an all time high in Turkey! This is a wake-up call to brand owners, small business owners, trade associations, government agencies to ensure all businesses in Turkey can be found. A wake-up call!
- 55. Can your business be found?