WebCamp2016:BizDev_Алексей Иваница_Как построить и монетизировать мобильный продукт
2 likes281 views
The document discusses the current state of app development and market trends, noting that the app boom may be over as many smartphone owners are not downloading new apps. It outlines steps for developing an app, including conducting market research and building a compelling story to attract users. Additionally, it emphasizes the importance of key performance indicators (KPIs) in the early stages of product development and provides insights into monetization and user engagement strategies.
WebCamp2016:BizDev_Алексей Иваница_Как построить и монетизировать мобильный продукт
- 3. Readdle - More than 50 Millions Downloads - 8M Monthly Active Users - App of the Year, Editor’s Choice etc. - Readdle has never raised money and profitable from the very beginning
- 4. US App Store Today
- 5. 1 Where’s the App for That?
- 7. Approximately 2 million apps are in App Store
- 8. Apple announced ⊙ $40 billion was paid to developers since 2008 ⊙ More than half a million iOS developers have created apps ⊙ Apps could generate $101 billion annually by 2020 (AppAnnie)
- 9. 2 The app boom is over
- 10. “ Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber.
- 11. Reason and results ⊙ Most people have all the apps they want and or need. They're not looking for new ones ⊙ Average drop in downloads is about 20 percents in the U.S. ⊙ Globally mobile market is growing. But not by much. +3%
- 12. Reason and results ⊙ Most US smartphone owners download zero apps in a typical month ⊙ The top 7% of smartphone owners generate half of all download activity ⊙ 42% of all app time spent on smartphones occurs on the individual’s single most used app
- 13. 3 I still want to develop an app!
- 14. “How do I make my app known to my potential users once I launched it?
- 15. Answers ⊙ You pray and hope that a miracle happens A few ways you can have you app being discovered: ⊙ You reach out to journalists ⊙ You are featured by Apple ⊙ You decide to invest in marketing campaigns.
- 16. 4 First steps How to start building your product
- 17. Steps ⊙ Idea ⊙ Story ⊙ Market Research ⊙ Prototype, Design, Development, Beta Launch, Customer Feedback etc.
- 18. How to create a good story ⊙ Tell people what they can do with your product, not what the product does. ⊙ Show how customers can use your product to make their lives better. ⊙ Build trust using proof with testimonials and customer stories.
- 19. Story Example BE BRILLIANT AT EMAIL SUPERHUMAN IS NOT JUST ANOTHER EMAIL CLIENT We rebuilt the inbox from the ground up to make you brilliant at what you do. We specifically designed it for those of you who want the best. superhuman.com Superhuman is gorgeous. Blazingly fast. And comes with advanced features that make you feel superhuman.
- 20. 5 Building a product in early stages
- 21. Early Stages ⊙ Define your Core KPI ⊙ Increase KPI results to drive the core value of the product Instagram used the next Core KPI: 1) Number of posts per user 2) Number of shares per users. (core grow mechanic)
- 22. Early Stages ⊙ Define your Core KPI ⊙ Increase KPI results to drive the core value of the product ⊙ Great product call internal triggers
- 24. Early Stages ⊙ Define your Core KPI ⊙ Increase KPI results to drive the core value of the product ⊙ Great product call internal triggers ⊙ Create branded content
- 27. 6 Basic KPI
- 28. Basic KPI ⊙ ⊙ Retention ⊙ LTV ⊙
- 29. 7 Monetization
- 30. Source of installs ⊙ Organic (featuring, search results)
- 31. Source of installs ⊙ Organic (featuring, search results) ⊙ Other platforms
- 32. Source of installs ⊙ Organic (featuring, search results) ⊙ Other platforms ⊙ Other products (Apalon)
- 33. Source of installs ⊙ Organic (featuring, search results) ⊙ Other platforms ⊙ Other products (Apalon) ⊙ Marketing
- 34. Type of in-apps ⊙ Paid Application ⊙ In-apps ⊙ Recurring ⊙ Non-recurring
- 35. Useful Services
- 36. Services ⊙ Amplitude.com ⊙ SensorTower.com ⊙ App Annie.com ⊙ Firebase by Google