Webinar Slides: SAP marketing cloud key features and extensibility
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This document outlines an agenda for a training course on SAP Marketing Cloud. The course will take place over three days of eight hours each and cover topics such as marketing fundamentals, dynamic customer profiling, segmentation, campaigns, and marketing analytics. It will teach attendees how to create a 360-degree view of customers, develop engagement scores, perform high-volume segmentation, execute multi-channel marketing campaigns, and gain analytical insights. Hands-on exercises will include building a personalized campaign, performing customer segmentation, and using APIs.
Webinar Slides: SAP marketing cloud key features and extensibility
- 1. PUBLIC Karla Armendariz, SAP February 23, 2021 SAP Marketing Cloud Key Features & Extensibility Course: C4H260
- 2. 2 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ ▪ Delivery & Audience ▪ Course Content ▪ Sneak Peek Agenda
- 4. 4 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ • Three days training • Eight hours per day • Virtual Classroom / Customer Offices Course Code: C4H260 Delivery • Certification • E-learning (learning hub) Course Code: C4H26e
- 5. 5 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ • Business Process Architects • Solution Architects • Developer Consultants • Technology Consultants • Trainers • Application Consultants • Business Analysts Audience
- 7. 7 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ TABLE OF CONTENT 1 2 3 4 6 5 Marketing Fundamentals Dynamic Customer Profiling Segmentation Campaigns Marketing Analytics Scores
- 8. 8 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Get to know your Marketing Solution Cloud apps SAP App Center On-premise apps SAP solutions SAP Marketing Cloud Architecture Digital Channels Mobile apps Open architecture that makes data and process integration easy
- 9. 9 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Create a 360° view of each contact, across your channels Develop people from anonymous contacts to high-value customers and brand advocates and continuously enrich existing profile information from internal and external data sources Dynamic Customer Profiling
- 10. 10 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Target top accounts based on recent touchpoints across multiple channels Account Engagement Score Increased engagement and better aligned Sales & Marketing teams • Engagement Scores can be used for individual account analysis, monitoring by segment, or in reports for score trends over time • Assign customized weighting to ensure the Engagement Score is relevant to your business • Create target groups for selected contacts in Contacts section Scoring on account & contact level
- 11. 11 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ High-volume segmentation, including predictive modeling High performance customer targeting on Big Data in real-time, including geo-spatial data and predict best channel and contact time based on contact behaviour using predictive KPIs such as channel affinity best sending time
- 12. 12 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Multi-channel & trigger-based marketing High volume multi-wave campaign execution: Periodic and one-time execution of campaigns and automate campaigns with triggers and actions
- 13. 13 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Personalize Messages for Email and SMS Visualized Content Studio with ‘Start’ Page to create content, spam filter check and email previews and switch between multiple device dependent designs to adjust the email personalization and design per device
- 14. 14 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Multilingual, Contextual content Highly personalized dynamic messages & landing pages with subscription forms & double-opt-in by e.g. mail, SMS, and Webshop
- 15. 15 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Insights for Marketing Experts Analytical apps for marketing experts, including Spotlighting Accounts, Lead Nurture Performance, Campaign Success for Paid Social, Paid Search and Display Ads and more
- 16. 16 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Predictive scoring based on insights derived from both structured as well as unstructured data in real-time to gain deeper insights Enrich customer profiles with real-time scores and predictions
- 17. 17 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Hands On Personalized Campaign Create a Customer API Usage Custom Information Nurture Segmentation
- 18. 18 PUBLIC © 2021 SAP SE or an SAP affiliate company. All rights reserved. ǀ Questions?
- 19. Contact information: Karla Armendariz Senior Educations Consultant SAP Labs Canada E karla.armendariz@sap.com Thank you.