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Stop Complex Fraud in
its Tracks with Neo4j
Neo4j Webinar, March 29, 2017
Ryan Boyd
Developer Relations @ Neo4j
Nav Mathur
Sr. Director Global Solutions @ Neo4j
Alessandro Svensson
Solutions Marketing @ Neo4j
Agenda
• Who are Today’s Fraudsters
• How to Fight Fraud Rings with Graphs
• Different Types of Credit Card Fraud & Neo4j Demo
• How Neo4j Fits in a Typical Architecture
• Summary
• Q&A
Who Are Today’s Fraudsters?
Organized in groups Synthetic Identities Stolen Identities Hijacked Devices
Who Are Today’s Fraudsters?
Types of Fraud
• Credit Card Fraud
• Rogue Merchants
• Fraud Rings
• Insurance Fraud
• eCommerce Fraud
• Fraud we don’t know about yet…
Digitized and Analog
World of Fraud
Constantly Evolving Few and Many Players
“One Step Ahead”
Simple and Complex
Fraud Detection
(From a data-modeling perspective)
Raw Data
Anomalies
Anomalies hidden in “normal behavior”
Patterns
Patterns
1) Detect 2) Respond
Fraud Prevention is About Reacting to Patterns
(And doing it fast!)
Relational
Database
Choosing Underlying Technology
Data Modelled as a Graph!
Graph
Database
Examples of Prevalent
Fraud Types
Webinar: Stop Complex Fraud in its Tracks with Neo4j
Fraud Rings
“Don’t consider traditional
technology adequate to keep
up with criminal trends”
Market Guide for Online Fraud Detection, April 27, 2015
Endpoint-Centric
Analysis of users and
their end-points
1.
Navigation Centric
Analysis of
navigation behavior
and suspect
patterns
2.
Account-Centric
Analysis of anomaly
behavior by channel
3.
PC:s
Mobile Phones
IP-addresses
User ID:s
Comparing Transaction
Identity Vetting
Traditional Fraud Detection Methods
Unable to detect
• Fraud rings
• Fake IP-adresses
• Hijacked devices
• Synthetic Identities
• Stolen Identities
• And more…
Weaknesses
DISCRETE ANALYSIS
Endpoint-Centric
Analysis of users and
their end-points
1.
Navigation Centric
Analysis of
navigation behavior
and suspect
patterns
2.
Account-Centric
Analysis of anomaly
behavior by channel
3.
Traditional Fraud Detection Methods
INVESTIGATE
Revolving Debt
Number of Accounts
INVESTIGATE
Normal behavior
Fraud Detection with Discrete Analysis
Revolving Debt
Number of Accounts
Normal behavior
Fraudulent pattern
Fraud Detection with Connected Analysis
CONNECTED ANALYSIS
Endpoint-Centric
Analysis of users and
their end-points
Navigation Centric
Analysis of
navigation behavior
and suspect
patterns
Account-Centric
Analysis of anomaly
behavior by channel
DISCRETE ANALYSIS
1. 2. 3.
Cross Channel
Analysis of anomaly
behavior correlated
across channels
4.
Entity Linking
Analysis of relationships
to detect organized
crime and collusion
5.
Augmented Fraud Detection
ACCOUNT
HOLDER 2
Modeling a fraud ring as a graph
ACCOUNT
HOLDER 1
ACCOUNT
HOLDER 3
ACCOUNT
HOLDER 2
ACCOUNT
HOLDER 1
ACCOUNT
HOLDER 3
CREDIT
CARD
BANK
ACCOUNT
BANK
ACCOUNT
BANK
ACCOUNT
PHONE
NUMBER
UNSECURED
LOAN
SSN 2
UNSECURED
LOAN
Modeling a fraud ring as a graph
ACCOUNT
HOLDER 2
ACCOUNT
HOLDER 1
ACCOUNT
HOLDER 3
CREDIT
CARD
BANK
ACCOUNT
BANK
ACCOUNT
BANK
ACCOUNT
ADDRESS
PHONE
NUMBER
PHONE
NUMBER
SSN 2
UNSECURED
LOAN
SSN 2
UNSECURED
LOAN
Modeling a fraud ring as a graph
Credit Card Fraud
Ryan Boyd
Developer Relations @ Neo4j
Nav Mathur
Sr. Director Global Solutions @ Neo4j
Example #1
“Credit Card Testing”
Manual skimming
of an ATM
Sophisticated Data Breaches
Retrieval of Credit Card Information
Rogue Merchant
USE
ISSUES
Terminal ATM-
skimming
Data Breach
Card Holder
Card Issuer
Fraudster
USE $5MAKES
$10
MAKES
$2
MAKES
MAKES $4000
AT
Testing
Merchants
ATMAKES Tx
Example #2
“Fraud Origination and
Assessing Loss Magnitude”
TxTx Tx TxTx Tx Tx TxTxTx TxJohn
Tx
$2000
TxTx Tx Tx TxTxTxTx Tx Tx
Computer
Store
John
Tx
$2000
Tx Tx
$25$10$4
TxTx Tx Tx TxTxTx
Computer
Store
John
Gas Station
Tx
Tx
$2000
Tx Tx
$25$10$4
TxTx Tx Tx TxTxTx
Computer
Store
John
Gas Station
Sheila Tx
$2
TxTxSheila TxTxTx Tx Tx TxTx
$3000
Tx
Jewelry
StoreTx
$3
Tx
Tx
$2000
Tx Tx
$25$10$4
TxTx Tx Tx TxTxTx
Computer
Store
John
Gas Station
Sheila Tx
$2
TxTxSheila TxTxTx Tx Tx TxTx
$3000
Tx
Jewelry
StoreTx
$3
Robert TxTxTx Tx TxTx TxTxTx Tx Tx
TxTx
$2
TxTx
Tx
$2000
Tx Tx
$25$10$4
TxTx Tx Tx TxTxTx
Computer
Store
John
Gas Station
Sheila
Robert
$3
Karen
TxTxTx Tx Tx TxTx
$3000
Tx
Jewelry
StoreTx
$3
TxTxTx Tx Tx TxTx TxTx
TxTx TxTx Tx Tx TxTx
$8 $12
Tx
$1500
Furniture
Store
Tx Tx Tx
How Neo4j fits in
Money
Transferring
Purchases Bank
Services Relational
database
Develop Patterns
Data Science-team
+ Good for Discrete Analysis
– No Holistic View of Data-Relationships
– Slow query speed for connections
Money
Transferring
Purchases Bank
Services Relational
database
Data Lake
+ Good for Map Reduce
+ Good for Analytical Workloads
– No holistic view
– Non-operational workloads
– Weeks-to-months processes Develop Patterns
Data Science-team
Merchant
Data
Credit
Score
Data
Other 3rd
Party
Data
Money
Transferring
Purchases Bank
Services
Neo4j powers
360° view of
transactions in
real-time
Neo4j
Cluster
SENSE
Transaction
stream
RESPOND
Alerts &
notification
LOAD RELEVANT DATA
Relational
database
Data Lake
Visualization UI
Fine Tune Patterns
Develop Patterns
Data Science-team
Merchant
Data
Credit
Score
Data
Other 3rd
Party
Data
Money
Transferring
Purchases Bank
Services
Neo4j powers
360° view of
transactions in
real-time
Neo4j
Cluster
SENSE
Transaction
stream
RESPOND
Alerts &
notification
LOAD RELEVANT DATA
Relational
database
Data Lake
Visualization UI
Fine Tune Patterns
Develop Patterns
Data Science-team
Merchant
Data
Credit
Score
Data
Other 3rd
Party
Data
Data-set used
to explore
new insights
Summary
We talked about…
Today’s Fraudsters
Examples of different types of Fraud:
Fraud Rings
Credit Card Testing
Fraud Origination
How Neo4j Fits in an Architecture
Detect & prevent fraud in real-time
Faster credit risk analysis and transactions
Reduce chargebacks
Quickly adapt to new methods of fraud
Why Neo4j? Who’s using it?
Financial institutions use Neo4j to:
FINANCE Government Online Retail
Valuable Resources!
neo4jsandbox.com https://neo4j.com/use-cases/fraud-detection/ neo4j.com/product
Sandbox Fraud Detection Product
Q&A

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Webinar: Stop Complex Fraud in its Tracks with Neo4j