Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
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The document outlines various strategies for optimizing website performance, emphasizing conversion techniques and visitor engagement. It discusses 18 concepts for improving website success while also providing promotional offers for related services such as LogMyCalls. Additionally, it highlights insights from Forrester Research on shopping cart abandonment and features upcoming webinars on effective content marketing.
Webinar - Unexpected Website Performance Formulas of the Conversion Scientist
- 1. Website Formulas of the Conversion Scientist™ Brian Massey Conversion Sciences, LLC Tweet Something @bmassey
- 3. What You Will Learn 18 concepts that will shake the very foundations of your idea of a website 18 ways to make your website more successful 18 ways to piss off your competitors
- 4. Founder of Conversion Sciences Consultant National Speaker Author Your Customer Creation Equation Labwear Fashion Model @bmassey
- 5. Don’t Think. Know. Training Conversion Catalyst Consulting PPC Landing Page Optimization Video that Converts Analytics Visitor Personas Feared by Competitors Across the Internet @bmassey
- 6. @bmassey
- 10. Boosted Sales by 30%
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- 47. Shipping and handling costs were too high. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
- 48. The shopper wasn’t ready to purchase the product Forrester Research, May 2010, Understanding Shopping Cart Abandonment
- 49. The shopper wanted to compare prices on other sites. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
- 50. Product price was higher than the shopper was willing to pay. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
- 51. The shopper just wanted to save products in his cart for later consideration. Forrester Research, May 2010, Understanding Shopping Cart Abandonment
- 53. Reply to All
- 56. Learn how to apply • Your Conversion Lab • Marketing Batteries • Visitor Tripwires • Blogs that Erupt • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons www.CustomerCreationEquation.com
- 57. Webinar Offer Learn how to apply • Your Conversion Lab LogMyCalls Free Trial • Marketing Batteries • LogMyCalls.com/30-day-trial • Visitor Tripwires • Coupon Code: DAMGOOD • Blogs that Erupt • Call (866) 811-8880 • Backwards Landing Pages • Checkout Cholesterol • Social Homing Beacons
- 58. Next Webinar Learn how to apply Thursday, Nov. 1, 2 PM EDT • Your Conversion Lab Content Marketing: Keys to Becoming a•Brand Journalist Marketing Batteries • • SEO – Tripwires Google says that content marketing is now the key toVisitorWhy? • • John that Erupt Great examples of content marketing, from Spafax toBlogsDeere, Michelin, Lexus, etc. • • How to get more from the traffic from your content Backwards Landing Pages • How to turn your expertise into content • Checkout Cholesterol • How do you get started down the trail to effective•content Homing Beacons Social • Sign up LogMyCalls.com/webinar Dan Levy, Editor, Sparksheet Dan Levy is the editor of Sparksheet, the award winning multiplatform magazine published by content marketing agency Spafax. Sparksheet is also an AdAge 150 blog. A native Montrealer, Dan has worked as a political reporter in Washington, as a writing coach in Boston and as a research assistant at Harvard. Dan holds a master’s degree in journalism from Boston University and a BA in Humanistic Studies from McGill University. You can follow Dan on Twitter at #danjl, on his personal blog at danjlevy.com and, of course, on Sparksheet.com.