Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
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The document details a webinar presentation by Verbalizeit, highlighting their successful participation in the Shark Tank show which significantly increased their visibility and traffic. It describes the technical preparations made to handle anticipated visitor traffic, including load testing and cloud infrastructure setup, leading to impressive results like a 100x increase in mobile downloads. The event's success is marked by a deal acceptance from a Shark and a dramatic rise in user engagement following the airing of the episode.
Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA
- 1. Presents Thriving in The Shark Tank Webinar © 2014 SOASTA CONFIDENTIAL - All rights reserved.
- 2. A Success Event story TODAY’S PRESENTERS Kunal Sarda: Ron Thompson Brad Johnson: COO & Founder Principal Perf. Engineer VP Product Verbalizeit SOASTA SOASTA Agenda • • • The Need The Process The Results Questions: Submit in chat box during event © 2014 SOASTA CONFIDENTIAL - All rights reserved. 2
- 3. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 3
- 4. Single Line of Code GET https://api.verbalizeit.com/languages.(json/xml ) API or Web Interface Your Business and Your Customers 18,000+ Translators © 2014 SOASTA CONFIDENTIAL - All rights reserved. 4
- 5. an experience and price synonymous with technology solutions A Machine Translation Cheap, quick. Not always effective. B A B Traditional Translation Agencies Quality, but expensive and lack technology sophistication. VerbalizeIt Cloud-based, instant access to crowdsourced human translation © 2014 SOASTA CONFIDENTIAL - All rights reserved. 5
- 6. Broad array of businesses leverage the Verbalize it platform Language Support for Travelers Media Translation Multilingual Customer Phone Support Web, Mobile and Document Translation | verbalizeit.com | kunal@verbalizeit.com © 2014 SOASTA CONFIDENTIAL - All rights reserved. 6
- 7. Our road to Shark Tank © 2014 SOASTA CONFIDENTIAL - All rights reserved. 7
- 8. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 8
- 9. Fully cloud-based infrastructure (AWS) Supporting web and mobile users Elastic load balancing & auto scaling Recommended monitoring Cloud-based staging environment © 2014 SOASTA CONFIDENTIAL - All rights reserved. 9
- 10. + New Technology 14 Million Eyeballs New, highly disruptive cloud platform for businesses Season finale of most successful season (Emmy nominated) New consumer mobile app New online campaign launch with Rosetta Stone Final spot of the show 6- 8 million viewers expected to tune in © 2014 SOASTA CONFIDENTIAL - All rights reserved. 10
- 11. Road to SOASTA May 13: New technology platform and website completed 3 days prior to Shark Tank airing May 14: VerbalizeIt approaches Amazon Web Services for advice on ensuring sufficient capacity to handle the load. AWS recommends SOASTA May 15: VerbalizeIt contacts SOASTA in the morning. Load testing begins in the afternoon. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 11
- 12. o There may be 6-8 million TV viewers o Planned for the worst, hoped for the best o Tuned for 10 million hits © 2014 SOASTA CONFIDENTIAL - All rights reserved. 12
- 13. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 13
- 14. New system ready! May 13 Amazon… “Call SOASTA!” …………………………………..Cloud testing…………………………………….. May 15 May 14 CloudTest OnDemand Service The big day! Build Build tests tests //Run Run // // // May 17 May 16 // // // Analyze Analyze Fix Fix Constant collaboration Baseline testing Caching CDN … API Rest calls … Auto scaling Load balancing … Real user scenarios … System Priming © 2014 SOASTA CONFIDENTIAL - All rights reserved. 14
- 15. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 15
- 16. o Ready the Load Balancers o Warm the cache o Warm cutover to REAL USERS © 2014 SOASTA CONFIDENTIAL - All rights reserved. 16
- 17. © 2014 SOASTA CONFIDENTIAL - All rights reserved. 17
- 18. “Feeding Frenzy”several sharks interested Audible gasp from camera crew when we accepted deal from O’Leary Mark Cuban: “I’ll end up competing with these guys” Season finale received highest ratings in history- 1 million new viewers © 2014 SOASTA CONFIDENTIAL - All rights reserved. 18
- 19. o 100x Mobile downloads o 700% increase in traffic o Up to 30,000 visits per day o 64 to 128 servers o Zero downtime o Avg. response time 300ms o ROI – Broke even on CloudTest within one week © 2014 SOASTA CONFIDENTIAL - All rights reserved. 19
- 20. June July August Sept Oct Nov © 2014 SOASTA CONFIDENTIAL - All rights reserved. 20
- 21. June July August Sept Oct Unann ounce Nov d Rerun ! December © 2014 SOASTA CONFIDENTIAL - All rights reserved. 21
- 22. o Growth o Maintaining high quality user experience o Global support/infrastructure o Continual testing o Recommendations? © 2014 SOASTA CONFIDENTIAL - All rights reserved. 22
- 23. Thanks RESOURCES Interested in VerbalizeIt's translation offerings for your business? Email kunal@verbalizeit.com Upcoming webinars: soasta.com/knowledge-center - This Friday, Feb. 21: “Getting Started with mPulse Lite” Need a test, fast? CloudTest On-Demand - email info@soasta.com You’ll hear from us by tomorrow Contact SOASTA: www.soasta.com/cloudtest/ info@soasta.com 866.344.8766 Follow us: twitter.com/cloudtest facebook.com/cloudtest
- 24. www.SOASTA.com © 2014 SOASTA CONFIDENTIAL - All rights reserved. 24
Editor's Notes
- #11: What is the technology stack What does the infrastructure look like in the cloud? VerbalizeIt is a company that’s built on the cloud