The Truth Behind Using Social For Lead Generation
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The document discusses insights from Devon Wijesinghe and Scott Smith on revolutionizing marketing and sales through a multi-channel approach and the integration of human capital with technology. It emphasizes the importance of understanding market dynamics and leveraging social media for lead generation while incorporating data and human intelligence. A structured method for demand generation is presented, detailing strategies for engagement and responsiveness in a rapidly evolving digital landscape.
The Truth Behind Using Social For Lead Generation
- 1. #SocialTruth Devon Wijesinghe and Scott Smith
- 2. Devon Wijesinghe CEO of Insightpool @DevonWijesinghe Speakers Co-founded Insightpool in 2012, and has led the company from two to 60+ employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social. #SocialTruth
- 3. Scott Smith Chief Marketing Officer of Lucas Group @ScottSmithCMO Scott Smith, Chief Marketing Officer of Lucas Group, is recognized for engineering and delivering results at start-up, Fortune 500, and privately held companies. A turnaround agent inspired by global business, technology, and communications. Commands expertise in professional services, sales ops, marketing, financials, and analytics. Exceptional ability to envision big picture while securing every detail. #SocialTruth Speakers
- 4. 2. Creating a layered method to power lead generation 1. Building demand through a multi-channel approach 3. Integrating human capital with technology tools 4. How to leverage social media to generate leads #SocialTruth
- 5. “Market power is no longer measured by just corporate size or financial balance sheets, but market understanding and agility as well.” - Scott Smith, CEO of Lucas Group #SocialTruth
- 6. Your Challenge? #SocialTruth Win the battle in each of the new economy’s three arenas: Digital, Intelligent and Adaptive
- 7. Build programs that capture interest, drive engagement, react with insight and achieve revenue. #SocialTruth Your Game Plan?
- 8. What is DEMAND? “Digital Engagement Methodology for the Advancement of Nurtured Development” #SocialTruth DEMAND is a comprehensive, integrated marketing methodology that incorporates search, social, digital advertising, content, public relations and client/ candidate/target data to architect a very detailed and actionable depiction of our market and our prospects. Utilizing the combination of a best of breed technology suite with the critical overlay of hands-on human intelligence, DEMAND amplifies the efficacy of each element while facilitating our responsiveness to evolving technologies.
- 9. #SocialTruth Building DEMAND October 2014 – June 2015
- 11. Creating a Layered Method to Power Lead Generation #SocialTruth
- 12. #SocialTruth To achieve sustainable growth, marketers must enhance engagement processes by integrating human capital with technological tools.
- 13. #SocialTruth The Secret Sauce? Good old human intelligence. Thoughtful, effective collaboration and business contextualization among marketing and technology partners breaks down barriers, assimilates silos, leverages data, engages targets, reduces waste and increases speed.
- 14. #SocialTruth
- 15. Integrating Human Capital with Technology Tools #SocialTruth
- 16. to what your audience is doing through deep SEO research who is influencing your audience’s activities. and study influencers, be they reporters, bloggers or friends. intelligently with customers, prospects, connectors and influencers by offering substantive content. audiences driven to that content. those segments to engage with your most pertinent information hubs and your sales force. #SocialTruth 1. Listen 2. Identify 3. Follow 4. Engage 5. Segment 6. Compel
- 17. #SocialTruth DIGITAL: Listen & Identify The Data Capture
- 18. #SocialTruth INTELLIGENCE: Follow & Engage Adding Bands of Human Knowledge
- 19. #SocialTruth ADAPTIVE: Segment & Drive Address and Respond to Real- time Needs
- 20. How to Leverage Social Media to Generate Leads #SocialTruth
- 21. #SocialTruth Identify social influencers Example: We might pair “sales recruiting” with “hiring executive” to find users who are potential hiring managers or executives— company decision-makers. Iden?fy users with general interest in the keyword topics based on social content posted. We were able to not only find the most influen?al people but iden?fy those most likely to engage with Lucas Group Content.
- 24. Leveraging Social Data Using data acquired from social activity, we leveraged this data to create new advertising audience segments. #SocialTruth
- 25. Trending Lead Genera?on OCT NOV DEC JAN FEB MAR APR MAY JUN 273 268 242 325 300 317 333 323 309 #SocialTruth
- 26. Q&A Thank You! #SocialTruth
- 27. v #SocialTruth Download the FREE eBook at Insightpool.com