Website Analysis - Justin Timberlake
- 2. Interactive: As soon as you enter Justin Timberlake’s official website page you catch a snippet of what sort of genre/music this artist performs. The website is simple but effective as the colours are bold and plain. The images of below depict the atmosphere his live performances, music videos and fans show. At the top of the website, he has introduced a sub header which includes ‘News’, ‘Music’, ‘Tour’, ‘Film & TV’, ‘Brands’, ‘Media’, ‘Store’ and ‘TN Kids’. These sub headers are easy to access as they are clear and precise. The website is bombarded with a Justin Timberlake header which bombards the fans as it is in their face and unavoidable, this is effective for the audience as it grabs their attention immediately. Justin Timberlake has introduced another sub header which is clear and effective, it says “Join the Tennessee Kids”. This is effective as he has given the fans a option to make a account on his website so they can access restricted things. The images are effective as you click on them and access his page. Furthermore, there is also a option at the bottom of the website where you can access his official social networking pages such as Facebook and Twitter. This is really effective as he is promoting his social networking accounts which can attract more attention and raise more awareness if he is releasing a music video, album or tour dates.
- 3. All these images show the what features is on his official website, these sub headings are effective as they give many options to his viewers. Justin Timberlake is extremely versatile as he also features in many films as well as music videos. On his music and films section, he has included illustrations which synergies his platforms and promotes his music and films, you can click on to access these images by clicking onto them. Moreover, he has also included a store on his official website which is effective as it allows his fans to buy clothes and accessories on his official website which will give his fans satisfaction.
- 4. The typography on his official website is extremely consistent throughout the whole website and it is clear and easy to read. The serif white bold ‘JUSTIN TIMBERLAKE’ features in every page which is effective and consistent as it catches the audience’s eyes and attention. The industries below on his website is extremely effective as it shows the audience which company or distribution this artist has worked with. This is raise awareness especially if it is a good industry as they have a huge reputation and fan base. However, this artist has used his own company which is still effective as he is extremely popular and well known as well.
- 5. • This artist has introduced a music play button at the top of his website • This is extremely effective as it allows the audience to access his music instead of going onto another website to listen to it, e.g. YouTube. • These music clips are 30 seconds long which is effective as it gives the audience a little preview which will convince them to listen to more, this will urge them to go onto websites such as YouTube and access his music videos which will gain his awareness and views. • The buttons above is effective as it allows the audience to access many different tracks by clicking the forward button • The buttons are similar to a ‘IPod’ music track which is extremely effective as it shouldn’t be a surprise to the audience on how to access it.