Website Audit [On Page and Off Page] by Carl Benedic Pantaleon

Website “SEO” Audit
Carl Benedic Pantaleon
Sattaj creations Inc

What is an SEO audit?
Process to find common SEO issues on a website that needs fixing to boost
Google rankings. Thus, evaluating how search engine friendly is the site. An
audit uses different SEO tools to spot the websites issues. Auditing a website
requires both on page and off page.

Check List
Accessibility
/
Crawlability
User
experience
Link
Profile
Social
proof

https://goo.gl/WqfNzD
Template

Accessibility / Crawlability
Refers to how accessible the website to
all search engine crawlers for indexation
purposes. And there are several things
that can get in the way of accessing a
website. Below are the things that are
most important(for me) that needs to
look at when doing an audit.

● Robots.txt

● Robots.txt
● Sitemap

● Robots.txt
● Sitemap
● Broken links

● Robots.txt
● Sitemap
● Broken links
● Crawl budget

● Robots.txt
● Sitemap
● Broken links
● Crawl budget
● Index Bloat

● Robots.txt
● Sitemap
● Broken links
● Crawl budget
● Index Bloat
● Content

● Robots.txt
● Sitemap
● Broken links
● Crawl budget
● Index Bloat
● Content
● Duplicate version

Robots.txt
What is robots.txt?
Is a text file webmasters create to instruct
web crawler robots / search engine robots
on how to crawl pages on a website.

Robots.txt
Why It is important?
First to visit by web crawlers. Instruct
what pages needs indexing and not.

Sitemap
What is a sitemap?
An archive for every webpage on a website
(xml / html file). This should be easily
discoverable for search engine crawlers
made easy to stumble it upon.

Broken Links
What is Broken Links?
A broken link or a dead link is a link on a
web page that is no longer working for
some reasons like : website page
removed/deleted (404) , improper url
written by website owner, permanently
moved or no longer exist.

Broken Links
Broken Links...
Broken links can be Internal or External.

How to spot a broken links?
- Screaming Frog

- Screaming Frog
- Xenu

- Screaming Frog
- Xenu
- W3c link Checker

- Screaming Frog
- Xenu
- W3c link Checker
- Check My Links

- Screaming Frog
- Xenu
- W3c link Checker
- Check My Links
- Search Console / Webmaster Tools

Screaming Frog
https://www.screamingfrog.co.uk/s
eo-spider/

Website Audit [On Page and Off Page] by Carl Benedic Pantaleon

Xenu
https://xenus-link-
sleuth.en.softonic.com/

W3c Link Checker
https://validator.w3.org/checklink

Check My Links
https://chrome.google.com/webstor
e/detail/check-my-
links/ojkcdipcgfaekbeaelaapakgnjflf
glf?hl=en-GB

Check My Links
How to :
1. In Google Search, type in site:yourwebsite.com
2. In every search results url add the parameter
“&num=100”
3. Click check my links Toolbar

Search Console /
Webmaster Tools
http://google.com/webmasters/tool
s

Crawl Budget
What is a crawl budget?
the maximum number of pages that
Google crawls on a website.

Crawl Budget
Why is it important?
crawl budget poses a problem for larger
websites with many subpages.

Crawl Budget
When is crawl budget an issue?
Scenario : say you have 100,000 product
pages and Google crawls 1000 pages each
day. It could take up to 100 days before
Google notices a particular changes on
your page.

Crawl Budget
Is it really that bad?
Yes and No.

Crawl Budget
Yes
If you’re re-optimizing a landing pages or
dozens of product pages (e.g. tweaking
the content, schema, CTA, etc.) it could
take up months for Google to notice the
change.

Crawl Budget
No
It is the opposite. Which is good for lazy
SEO. That are not fond of updating page
for better SEO results.

Crawl Budget
What is the best crawl rate?
depends on several factors:
- how big is your server
- amount of pages and content of your
website
- how frequent you update the website

Index Bloat
What is index bloat?
is one of the most common SEO problems
that websites, especially medium and
ecommerce sites, face today. It occurs
whenever Google indexes pages that
should not be indexed

Index Bloat
How to determine the you suffer
index bloat?
- Check website total page
- Through Google Search results/index
- Google Webmaster Tools

Index Bloat
Fixing Index Bloat :
- Block unnecessary urls/parameters
using robots.txt
- Use of “no index, follow” tag
- rel="prev" / rel="next"
- https://www.google.com/webmaster
s/tools/removals

Content Great Content Strategy + SEO =
King

Content What makes a great content,
great?

Content What makes a great content,
great?
- No duplicate , fresh content
- No stuffing of keywords and topics
- Targeted keywords are well placed
- Ranking organically

No stuffing of
topic Avoid targeting multiple topics in one single page. e.g.
“manufacture marketing, lead generation, B2B company”.
It will be hard for Google to determine what keywords
you wanted to rank for.

No stuffing of
topic
homepage
Test A

specific landing page
No stuffing of
topic This might be considered as
keyword cannibalization
“ multiple pages targeting the same
keywords ”
Test B

Targeted
Keywords are
well placed

Duplicate Version
Duplicate version of website can
be :
- Https ,
- http,
- non-www,
- www

User Experience
overall experience of a person using a
product such as a website or computer
application, especially in terms of how
easy or pleasing it is to use. It refers to:
Website

User Experience
overall experience of a person using a
product such as a website or computer
application, especially in terms of how
easy or pleasing it is to use.
- Precise / readable url
- security(ssl)
- metadata
- site speed
- above the fold content
- Site Structure
Website

Security (ssl)
“A ranking factor”

MetaData
“Title and description”
- Unique / no internal duplicate
- Should not be truncated
- Precise, catchy and should
similar on searchers intent

Duplicate and missing
metadata

Truncated metadata
“Screaming frog”

Truncated metadataTruncated metadata
“Google”

Matches search intent /
keywords intent

Fact
“Google will use their own
description to be used in
Search results”
- Meta description does not
matches your search intent.
- They found a useful piece of
phrase in your content rather
than in your meta description

Site Speed
“A ranking factor esp. for
mobile”

https://gtmetrix.com/

https://developers.google.com/speed/
pagespeed/insights/

https://tools.pingdom.com/

Above the fold
Content
What is above the fold content?
the portion of a Web page that is
visible in a browser window when
the page first loads. The portion
of the page that requires scrolling
in order to see content is called
"below the fold."

Above the fold
Content “ make sure to keep your call-to-
action (CTA) , important messages
and details above the fold. ”

Site Structure
“Silo SEO Structure”
SILO means, “tower”
Is essential for websites esp. To
those who has a wide array of
keyword groups.

Liquid Pills
Garcinia Cambogia
Orlistat
FAQ
Super Nu-Thera
Liquid

Link Profile
Generally refers to inbound links pointing
to your website, anchor text variations,
authority of links and its referring
domains. In addition to that, I added
topical relevance and Trust Flow.
- Anchor Text Variation
- Referring Domains [ranking
factor]
- Topical and Trust Flow

Anchor Text Variation / Referring domains
Target kw :
SEO Cebu

Citation Flow and
Trust flow
“Trust, citation, topical score
measured from 1-100”
Citation Flow
is a number of predicting how
influential a URL might be based on
how many sites link to it.
Trust Flow
Percentage on how trustworthy a
page can be based on the overall
Citation score

Topical Relevance
“Topical Trust Flow”
What is Tropical Trust?
categorizes every web page and
domain into logical business
verticals.

“Trust, citation, topical score
measured from 1-100”
What is the best score?
Trust flow - 10+
Citation flow - 10+ or should be
higher than tr
flow
Citation Flow and
Trust flow

ExampleClient : Real Estate Software / Tool

Traffic growth :
“ after on page optimization + building links from related
niche/category ”

Topical Trust flow and Trust Flow

Social Proof
Measures on how your website
content/link are being shared in social
media, how they get tractions and
engagements.
- buzzsumo
- sharedcount

Website Audit [On Page and Off Page] by Carl Benedic Pantaleon

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