Website best practices for business from a UIUX Perspecitve
- 1. Website best practices for business UI/UX August 18, 2018 Peter Brooks
- 2. The first and most important question to ask when designing a website is:
- 3. How are people going to see my website? • Its really the fundamental question, one can build a website but how will people get there? • What is the value? • How do we get to the value? • What drives or attracts them to you? • When and where are they when they arrive? • How do people buy in your industry?
- 4. How do they arrive? • Social media • Search Engine • Direct Mail • Word of Mouth • Cell phones • Advertisements • Public relations • Membership
- 5. What happens when they arrive? • Efficient • Engaging • Captivating • Astonish • Emotionally • Psychologically • Visually • What is the experience of their being there? • The Impact of their exposure and involvement? • Is it something they would tell their friends about?
- 6. Predict or project where the audience is… • Who they are • Demographics • Buying habits • Style • Acumen • Capability • Desire • Best to do research – Google Analytics & Analytic Solutions • Real power of online marketing & websites, etc. is in ability to be specific
- 7. Today businesses are learning organizations. • In the business of knowledge transfer • Promotes tolerance • Scale quickly • Think both in systems and holistic way (concrete and comprehensive) • Adapt • Respond to unpredictability, crisis • Greater clarity, unity of thought action and experience
- 8. Today businesses are membership organizations. Get more into holistic thinking Extend beyond transactions to data Repeat customers are “in the club” More motivated to serve people you like Your scale through “like audiences”
- 9. Research is key component • Everyone can conduct research in support of each other • Successful transfer of money and knowledge • Nothing is as effective as evidence, analytics, proof • Any researcher craves efficiency • We could talk about SEO and responsiveness, notifications, or any other trend or technology, but their effectiveness is determined by the research
- 10. Colleges and Universities as a model. • You must apply to be a member – acknowledges they have something you want vs. pushing stuff on people they may or may not want • During that process they gather information on you – test scores, references, grades, family income, writing, interests, etc. • Use that information to maximize learning • Maximize performance • Throughout there is a high level of mandatory engagement “club member” • Memories and sentiments that last lifetime
- 11. Business • We were always told businesses exist to ‘make a profit.’ • Organization designed to self perpetuate through the support of human physical, mental, spiritual and psychological needs. • Maximize the human experience, contribute to the human experience and to help people survive. • Profit is survival, essential as air, food, water, but in order to get a profit these needs have to be met and other needs created.
- 12. Trends on the Internet today - Websites Speed convenience ease of use, transference to other tech, Inspiration, imagination, awe interactivity make sense quickly Create desire, urgency, emotion, “got to have or must know”
- 13. • Alignment • Proximity • Balance • Contrast • Repetition • Density • Magnetism • Dominance • Usefulness Don’t look at trends – stick to the principles of design:
- 14. Problems in design exist • Because the right questions have not been asked • Solving the wrong problem • Imitating other websites or trying to cut corners • Lack of imagination, research, skill, resources Ask the difficult questions and keep working toward better answers rather than following a trend.
- 15. Research, and solve for the user’s experience.
- 16. All things are understood by design.
- 17. Website best practices for business UI/UX August 18, 2018 Peter Brooks