Website design and marketing workshop slides
- 1. Destination Digital - Website Design & Marketing Workshop -
- 2. Websites… Why, What, Who & How By Sam Barnes, Director Design Monkey Media Ltd www.design-monkey.co.uk
- 3. Website Objectives • What do I want to achieve from the website? • What are the key objectives and goals? • How is your website going to benefit your business?
- 4. Intended Audience • Who is your website for? – Age – Gender – Interests – Geography • What do they want or need from your website?
- 5. Website Classification • Corporate • Dating • Showcase or Portfolio • Content • Ecommerce • Community (social) • Review • Government • Personal • Blog • Affiliate • Forum • More…
- 6. Corporate • Website Objectives? • Intended Audience?
- 7. Showcase or Portfolio • Website Objectives? • Intended Audience?
- 8. Ecommerce • Website Objectives? • Intended Audience?
- 9. Community (Social) • Website Objectives? • Intended Audience?
- 10. Exercise. • Websites Objectives. In ranking order, what are your main website objectives? • Intended Audience. Please describe the main audiences for your website. • Website Classification. What type of website do you have or wish to have.
- 11. Thank you. Any questions?
- 23. Destination Digital - Digital Marketing -
- 34. ANY QUESTIONS?
- 36. DESIGN CONSIDERATIONS 1. Your Brand 2. Goal of the website 3. Target Audience 4. Content 5. Interactivity 6. Trends / Fashion / Technology
- 37. DESIGN CONSIDERATIONS 1. Your Brand 2. Goal of the website 3. Target Audience 4. Content 5. Interactivity 6. Trends / Fashion / Technology
- 38. CMS CONTENT MANAGEMENT SYSTEM Features a user interface that allows a user to add, modify and remove content Text Photos Video Audio Log in via browser to a secure administrator area of the website to update: Documents Graphics
- 40. “A large chunk of website visitors are now coming from mobile devices (36% as of September 2014, according to StatCounter)” RESPONSIVE WEB DESIGN
- 41. EXERCISE WHAT FEATURES DO YOU WANT ON YOUR WEBSITE (and why)? Image slider Newsletter sign-up form Social media feed(s) Contact form Blog/News feed Social media icons Document downloads Portfolio/Gallery Members login Survey Forum Testimonials Products Event Management
- 42. ANY QUESTIONS?
- 43. Bespoke & Advanced Development By Sam Barnes, Director Design Monkey Media Ltd www.design-monkey.co.uk
- 44. Bespoke Development • What is bespoke development? • Why would I need bespoke development? • What are the benefits?
- 45. Examples of Bespoke Development • Development of an LMS • Modifying a theme or plugin • Integrating a 3rd party system • Creating a website without an off the shelf CMS
- 46. Security • Why? • How? • Guarantees? “On average 30,000 new websites are hacked every day and the majority of the sites hacked are legitimate small businesses” (source Sophos Labs)
- 47. Thank you. Any questions?