Website development handbook
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This document outlines the importance of websites as multifunctional tools for businesses, serving roles in advertising, communication, sales, and customer support. It emphasizes the need for well-designed, SEO-optimized, and engaging websites that facilitate digital processes while enhancing customer relations. Codelattice, a digital agency, offers expertise in web design and development, aiming to help businesses thrive in the digital landscape.
Website development handbook
- 1. Captivate, Capitalize & Convert www.codelattice.com info@codelattice.com
- 2. 2 Web Design & Development Manual ©2014 Codelattice - All rights reserved. Passing on and copying of this document, use and communication of its contents not permitted without written authorization. Imagine a billboard advertising your business A Website is one such All-in-all billboard Can a billboard act as a one stop storage bureau for all information, enrich your customer relations, simplify your customer process, and streamline your business process ?
- 3. 3 Web Design & Development Manual ©2014 Codelattice - All rights reserved. Passing on and copying of this document, use and communication of its contents not permitted without written authorization. Streamline: Websites can digitalize your business process such as vendor procurement, sales and marketing and save overheads on manpower, paper, place and time. Advertise: A website acts as a medium to advertise about your brand and business to its custom- ers. It is the most informative & interactive way to advertise and can be a brochure, a technical spec, a list of suppliers or agents, testimonials from customers, images or videos on products, product catalogue, etc Communicate: A call-to-action, embedded blogs, social media icons, enquiry forms, feedback forms and a variety of ways can be incorporated to communicate with your stakeholders. Entertain: Games, cartoons, photos, videos, contests, lotteries, treasure hunt and innumerable ways to engage and entertain your visitor. Inform: Case studies, manuals, brochures, write-ups, product catalogue, newsletters, contact details and a multitude of information can be shared with your vendors, clients, agents, suppliers, partners & others in an appropriate way. Publish: Articles, write-ups, case studies, collaterals, hand-outs, manuals, newsletters, brochures, magazines, financial results, expert opinions, solutions can be included in your website to enable you to publish relevant information to the relevant people at the relevant time. Recruit: Whether you are looking for talent for your vacancies or you are recruiting talents on behalf of some brand, you can use your website as a appropriate medium to be used for job seekers as well as talent seekers. Research: Conduct surveys, opinion polls and relevant market research, suggestion forms are various ways of using your website to record data that might be expensive and difficult to collect by conventional means. Sell: Ecommerce or order forms with secure payment gateways, landing pages, CTA’s are judicious ways of selling and enhancing your business. Support: Live chat, discussion groups, feedback forms, etc can simplify your customer support as well as enhance your customer relations. Train: Interactive training, long distance learning, video calls are cost effective concepts of education using websites without wasting resources in terms of money and time. How?
- 4. 4 Web Design & Development Manual ©2014 Codelattice - All rights reserved. Passing on and copying of this document, use and communication of its contents not permitted without written authorization. Codelattice’s website design & development are backed up by expertise, experience, flexible approach keeping in mind your preferences, budget, your competitor and stakeholders. Appealing designs, quality content enriched with keywords that add value to readers, Onsite SEO optimized websites are some of our website development’s plus points. We don’t develop passive websites but active appealing ones to enable you to run your business smoothly and successfully. We enrich your website with Search Engine appeal to enhance your business niches. We help you capture your visitor’s interest and give you the opportunity to nurture them further down the marketing funnel towards the next sale. We give you accurate analytics by checking your landing pages and CTA’s. We identify the valuable & weak points of the strategy to correct or replicate in future. Measurable success, evaluation, assessment and flexible strategy are strong points of our approach.
- 5. 5 Web Design & Development Manual ©2014 Codelattice - All rights reserved. Passing on and copying of this document, use and communication of its contents not permitted without written authorization. *Source - Hubspot Did you know? Companies that blog get 55% more web traffic* Do you have social media icons or embedded blogging in your website? 84% of 25-34 year-olds have left a favourite website because of intrusive or irrel- evant advertising.* Does your website have intruding pop-ups or flash intros or banners? 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item. *Is your website optimized for mobile devices? 78% of Internet users conduct product research online. That means your website stands a good chance of being a prospect's "first impression." That also means your new business card isn't a business card—it's Google*. Is your website SEO optimized? 78% 40% 55% 84%
- 6. Codelattice is a global digital agency with 200+resources, 20+ alliances and footprints in 8 countries. We help enterprises Build, Establish and Accelerate their business in the ever changing digital world through our e-commerce, Mobility, Search Engine Market- ing, Social Media Marketing, AdEngineering™, Web and End-to-End Digital Marketing Solutions. Codelattice caters many leading brands and advertising agencies driven by the global delivery model augmented by Offshore Development centres in India and Client Servicing Pockets in other countries.Our Growth Platforms - Operational Leadership, Collaboration, Research & Development and Customized solutions are approached with a flexible and innovative outlook ‘To Make You Digitally Immortal™. Website: www.codelattice.com Email: info@codelattice.com Phone: +91 8089005558 24/7 Support - Skype ID: codelattice | www.codelattice.com | info@codelattice.com