Website Improvements to Boost ROI
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This document outlines essential improvements for websites to enhance return on investment (ROI) through effective strategies. Key suggestions include optimizing contact information, calls to action, lead collection, and creating engaging content while analyzing visitor behavior. The author, Sarah Worsham of Sazbean Consulting, emphasizes the importance of metrics and continuous improvement to achieve business goals.
Website Improvements to Boost ROI
- 1. Website Improvements to Boost ROI Sarah Worsham Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 2. a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 3. Lead & Sales Generator photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 4. Contact Info photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 5. Calls to Action photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 6. Put Yourself in Your Customer’s Shoes photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 7. Lead Collection photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 8. Landing Pages photo by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 9. Enticing Content photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 10. Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 11. Simple Analytical Techniques photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 12. 4 Questions to Ask: 1. How many visitors are coming to my website? 2. Where are visitors coming from? 3. What do I want visitors to do on my website? 4. What are visitors actually doing? Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 13. How many visitors are coming to my site? Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 14. Where did visitors come from? Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 15. Top Referrers Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 16. Top Referrers - Landing Pages Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 17. Search Keywords Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 18. #4: What are visitors actually doing? • Top Entry Pages (Landing pages) • Top Viewed Pages • Site Overlay Analysis Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 19. Top Entry Pages Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 20. Top Viewed Pages Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 21. Site Overlay Analysis Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 22. 7 Simple Fixes 1. Contact Info 2. Calls to Action 3. Fulfill Need or Solve Problem 4. Lead Collection 5. Landing Pages 6. Enticing Content 7. Measure & Improve! Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
- 23. Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC