By Michael Saunders
   In his book the ―Start of Up of You,‖ LinkedIn
    Chairman Reid Hoffman, asserts that
    individuals should think of themselves and
    their careers metaphorically as start up
    companies—in other words as organizations.

   He put forth the idea of thinking of one‘s self
    as in ―Permanent Beta‖—meaning that one
    must always learn new skills in order to adapt
    to changing market realities.
   Worley‘s thinking with respect to
    organizational design has applicability to
    individuals.

   Using the metaphor of one‘s self as a start up
    company in ―Permanent Beta‖ and then
    applying that thinking to the change principle
    outlined in Worley‘s article would be
    beneficial at the level of individual as well as
    organizational design.
   ―What is needed is an organizational
    effectiveness model that is built on the
    assumption that continuous change is simply
    business as usual.‖ – Worley.

   Major organizations have reflected this principle
    in their core values.

   For example, Zappos Core Value 2: ―Embrace and
    Drive Change‖
   Corollary to the change principle: There is
    no sustainable, long-term competitive
    advantage.

   ―Instead of seeking a single sustainable
    advantage, built-to-change companies
    must continually pursue a series of short-
    term competitive advantages.‖ – Worley

   Because of the change principle, a mindset
    of ―Permanent Beta‖ and the lifelong
    learning that goes with it is a must for
    discovering new competitive advantages.
   ―Instead of ‗What do we do well?‘ … ‗What do we
    need to learn?‘‘; ‗How do our current capabilities
    need to evolve?‘; and ‗What new capabilities do we
    need to develop?‘‖ – Worley

   These questions are highly relevant not just at the
    organizational level, but also at the individual level.

   If the individuals in an organization were to adopt
    such principles, the whole of the organization
    would benefit.
   Lifelong learning is as vital to organizations
    as it is to individuals.

   In many ways, this rationale provides the
    foundation for why I am in the USC MCM
    program.

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Week 2 Application Assignment - Michael Saunders

  • 2. In his book the ―Start of Up of You,‖ LinkedIn Chairman Reid Hoffman, asserts that individuals should think of themselves and their careers metaphorically as start up companies—in other words as organizations.  He put forth the idea of thinking of one‘s self as in ―Permanent Beta‖—meaning that one must always learn new skills in order to adapt to changing market realities.
  • 3. Worley‘s thinking with respect to organizational design has applicability to individuals.  Using the metaphor of one‘s self as a start up company in ―Permanent Beta‖ and then applying that thinking to the change principle outlined in Worley‘s article would be beneficial at the level of individual as well as organizational design.
  • 4. ―What is needed is an organizational effectiveness model that is built on the assumption that continuous change is simply business as usual.‖ – Worley.  Major organizations have reflected this principle in their core values.  For example, Zappos Core Value 2: ―Embrace and Drive Change‖
  • 5. Corollary to the change principle: There is no sustainable, long-term competitive advantage.  ―Instead of seeking a single sustainable advantage, built-to-change companies must continually pursue a series of short- term competitive advantages.‖ – Worley  Because of the change principle, a mindset of ―Permanent Beta‖ and the lifelong learning that goes with it is a must for discovering new competitive advantages.
  • 6. ―Instead of ‗What do we do well?‘ … ‗What do we need to learn?‘‘; ‗How do our current capabilities need to evolve?‘; and ‗What new capabilities do we need to develop?‘‖ – Worley  These questions are highly relevant not just at the organizational level, but also at the individual level.  If the individuals in an organization were to adopt such principles, the whole of the organization would benefit.
  • 7. Lifelong learning is as vital to organizations as it is to individuals.  In many ways, this rationale provides the foundation for why I am in the USC MCM program.